Monthly Market Risk Update: April 2024 [SlideShare]
buyer persona simarasok.pptx
1. Background
Goals
Hambatan
AZZAHRA
General Buyer Persona
Sumarasok
Demographics
Media Sosial Apa yang bisa kita lakukan?
● Tidak tau jalan, sering tersesat
menuju ketempat wisata.
● Belum bekerja
● Sering pusing, kalo cucaca panas
● Tidak tau banyak tempat wisata
● Membuat brosur wisata
memasukan informasi denah
wisata yang jelas
● Membuat paket diskon bagi
pelajar/ mahasiswa
● Membuat tempat posko darurat
bagi wisatawan
● Promosikan makanan daerah
setempat
● Membuat event nagari bekerja
sama dengan pemda setempat
● Umur : 19 Tahun
● Jenis Kelamin : Perempuan
● Status : Lajang
● Alamat : Bukittingi
● Pekerjaan : Mahasiswa S1
● Hobi : Memasak, Travelling
● Aktif di media Instagram
● Aktif di WA
● Menyukai Wisata Arum Jeram
● Berwisata sambil Kuliner
● Bisa dipandu Pemandu Wisata yang Ramah dan
bertanggung jawab
● Wisata Murah Meriah
● Menyukai acara- acara tradisional tempat wisata.
2. Background
● Pekerjaan : Pegawai BUMN
● Income : 8 – 15 Juta/ bln
● Pendidikan Terakhir : S1
Informatika
● Hobi : Travelling
Demographics
Media Sosial
● Aktif di media Instagram
● Aktif di media Facebook
● Aktif di WA
Goals
● Suka berwisata alam yang indah
● Prefer tempat wisata yang ada Homestay nya
● Bisa berwisata dengan safety / terjamin keamanannya
contohnya : dalam wisata air
Hambatan
● Tidak ribet, dan praktis
● Tidak punya banyak waktu survei dimana
tempat wisata yang bagus
Apa yang Bisa Kita Lakukan?
● Team membuat paket wisata yang
menarik, simple dan jelas
● Aktif melakukan promosi di sosial
media : IG, Facebook, WA dll.
● Menyiapkan SDM unggul dalam
mengelola Objek Wisata
FATAN MAZRAT
General Buyer Persona
WISATA SIMARASOK
● Umur : 32 Tahun
● Jenis Kelamin : Laki-Laki
● Status : Sudah Menikah
● Alamat : Pekanbaru
3. Real Quotes
About goals, challenges, etc.
● Your text here
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Common Objections
Why wouldn’t they buy your
product/service?
● Your text here
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Marketing Messaging
How can you describe your solution to have
the biggest impact on your persona?
● Your text here
● Your text here
Gabriel Mesa
Elevator Pitch/Bumper
Sticker
Sell your persona on your solution -
in a sentence or a few words!
● Your text here
● Your text here
● Your text here
● Your text here
General Buyer Persona
4. Abigail
Williams
Background & Demographics
Job? Career path? Family? Lifestyle?
Spending habits? Age? Income? Location?
Gender identity?
Age
Location
Gender
Education
Profession
Location
Lifestyle
B2B Marketing Buyer Persona
Technology/Social Media
Device preferences? Social media
platforms? Tech savvy?
Goals/Metrics/Motivations
Primary/secondary goals? Personal vs
professional goals? Top metrics they
track? Motivations?
Personality Traits
Introvert vs extrovert? Interested in trying
new things or likes consistency and brands
they trust?
Challenges
What does this person struggle with in
relation to meeting goals? What serves as
a roadblock for this person’s success?
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5. Abigail
Williams
B2B Marketing Buyer Persona
Real Quotes
About goals, challenges, etc.
Common Objections
Why wouldn’t they buy your
product/service?
Marketing Messaging
How can you describe your solution to
have the biggest impact on your persona?
What resonates most with your persona?
Elevator Pitch/Bumper Sticker
Sell your persona on your solution - in a
sentence or a few words!
What can we do?
...to help our persona achieve their goals?
...to help our persona overcome their
challenges?
● Your text here
● Your text here
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6. Julian Smith
BACKGROUND/ DEMOGRAPHICS
Job? Career Path? Family? Lifestyle?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
GOALS/ CHALLENGES
Cost savings? Value? Quality?
What problem does your product or
service solve?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
TECHNOLOGY/SOCIAL MEDIA
Device preferences? Social media
platforms? Communication
preferences?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
REAL QUOTES
Sell your persona on your solution - in a sentence or
a few words!
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Buyer persona description text here
B2B Marketing Buyer Persona
MARKETING MESSAGING
How can you describe your solution to have the biggest
impact on your persona? What resonates most with your
persona?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
7. Joshua
Stevens
Demographics
Age? Income? Location? Gender identity?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Sales Buyer Persona
Background
Job? Career path? Family? Lifestyle?
Spending habits?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Communication/Schedule
Device preferences? Preferred
communication style (email vs call vs Slack
vs Zoom vs Loom…)? Working hours?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Goals/Metrics/Motivations
Primary/secondary goals? Personal vs
professional goals? Top metrics they
track? Motivations?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Personality Traits
Introvert vs extrovert? Straight shooter or
wants time to analyze and question?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
8. Joshua
Stevens
What can we do?
...to help our persona achieve their goals?
...to help our persona overcome their
challenges?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Sales Buyer Persona
Challenges
What does this person struggle with in
relation to meeting goals? What serves as
a roadblock for this person’s success?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Real Quotes
About goals, challenges, etc.
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Common Objections
Why wouldn’t they buy your
product/service?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Marketing Messaging
How can you describe your solution to have
the biggest impact on your persona? What
resonates most with your persona?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Elevator Pitch/Bumper Sticker
Sell your persona on your solution - in a sentence or a few words!
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
9. Lea
Blask
Skills
CRM
Coding
Software Knowledge
Background
— Job?
— Career path?
— Family?
— Lifestyle?
— Spending habits?
Your text here
Demographics
— Age?
— Income?
— Location?
— Gender identity?
Your text here
Technology/Social Media
Device preferences? Social
media platforms? Tech savvy?
Your text here
Goals/Metrics/Motivations
Primary/secondary goals? Personal
vs professional goals? Top metrics
they track? Motivations?
Your text here...
What can we do?
...to help our persona achieve their
goals? ...to help our persona
overcome their challenges?
Your text here...
Challenges
What does this person struggle with in relation
to meeting goals? What serves as a roadblock
for this person’s success?
Your text here...
Another skill
Real Quotes
About goals, challenges, etc.
Your text here...
Technology/Product Buyer Persona
10. Lea Blask
Common Objections
Why wouldn’t they buy
your product/service?
Your text here...
Marketing Messaging
How can you describe your solution
to have the biggest impact on your
persona? What resonates most
with your persona?
Your text here...
Elevator Pitch/Bumper
Sticker
Sell your persona on your solution
- in a sentence or a few words!
Your text here...
Technology/Product Buyer Persona
