As 10 thousand Baby Boomers retire every day and more than 90 million Millennials enter the workforce. Building a Strong Workforce: The Key to Engaging Millennials will give inspiring and actionable tips on how to engage and lead the next generation with purpose and clarity, which benefits bottom line profits and drives sales.

1. Building a Strong Workforce:
The Key to Engaging Millennials
L u c a s M a c k
C E O o f 4 t h Av e n u e M e d i a
C o m m u n i c a t i o n . C r e a t i v e . C u l t u r e .

2. Building a Strong Workforce:
The Key to Engaging Millennials
L u c a s M a c k

3. What is the cost of a toxic workplace
environment?
• 12% of victims of toxic people/environments quit
• 48% of employees decreased their work effort
• 47% of employees decreased time at work
• 38% of employees decreased work quality
• 68% of employees said their performance declined
• 80% of employees said they lost time worrying about it
• 63% of employees lost time avoiding the person/situation
• 78% of employees said their commitment to the
organization declined
The Cost: Toxic Work Environments
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

4. According to a 2014 Gallup study, 31.5% of
US employees were “engaged,” while 68.5% were not.
Millennials are the least engaged group, at 28.9%.
The annual U.S. voluntary turnover rate is 23.4%. It's
generally estimated that replacing an employee costs a
business one-half to five times that employee's annual
salary. So, if 25% of a business' workforce leaves and the
average pay is $35,000, it could cost a 100-person firm
between $438,000 and $4 million a year to replace
employees.
It’s time to shake up the status quo.
It’s time to articulate your company’s purpose with
passion!
The C os t: Employee Tur nover
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

5. • 4th Avenue Media’s goal is to equip
companies with the tools they need to
ignite and preserve a healthy company
culture.
• Why? Because happy employees are
productive employees. Companies with
high levels of employee engagement
reported a same-year operating margin
nearly three times higher than companies
with low levels of engagement.
• 4th Avenue Media believes that only when
passion and purpose combine with vision
can inspired companies build deeper
relationships with customers and
employees, which attracts the right
growth.
Our Philosophy: Inspired People Inspire
People.
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

6. What you get:
• An inspired workforce
dedicated to a common cause
• Better customer experience
• Increased production
• Reduced turnover
• More $$$ to your bottom line!
The Power of an Inspired Workforce
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

7. A Common Purpose: The Why Revolution
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

8. According to an article in Forbes Magazine:
• Integration is an important factor in keeping Millennials. While 63% of young
professionals believe that employers successfully integrate young talent, only 31%
of new graduates feel that companies properly integrate new employees.
• Poor communication is often the underlying cause. Onboarding programs are
essential to launching a young person’s career. Orientation provides a clear sense of
the company’s purpose, mission, value and goals and where an individual fits in the
grand scheme of things.
Millennials and Purpose
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

9. Brand Story: The Why, The What, The So What
Articulate Your Why, What and So What!
The Brand Story articulates the belief and purpose behind why you do what
you do, the objective you are trying to accomplish, and how the
audience benefits.
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

10. Brand Documents: Brand Booklet and Posters
Consistent Brand and Delivery
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

11. Consistent Brand and Delivery
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

12. Consistent Brand and Delivery
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

13. Consistent Brand and Delivery
O l d We b s i t e N e w We b s i t e
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

14. Consistent Brand and Delivery
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

15. Consistent Brand and Delivery
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

16. O l d We b s i t e N e w We b s i t e
Consistent Brand and Delivery
B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g
M i l l e n n i a l s

17. THANK YOU