Ross Chayka: Product Gamification More info - http://rchayka.one

1. Product Gamification
Ross Chayka
linkedin.com/in/rchayka
fb.com/rostyslav.chayka

2. Audience
● Startup founders
● Product managers
● Entrepreneurs
● eCommerce
● Digital Marketers

3. About me
● Ross Chayka
● Lviv Startup Club - Founder & CEO
● Lemberg Tech Business School - Founder & CEO
● Associated Coach Practitioner by RCG

4. About you
● City
● Startup / Product
● Retention challenge

5. Agenda
● Why people are playing games?
● GameDev mechanics
● Product Gamification
● Examples
● Q&A

6. Online lecture code of conduct
● Duration - 1.5 hour
● Video ON, Audio OFF
● Registration with NAME
● One person speaking
● Question in chat or raise your hand or show sign

8. Gamification Reasons
● Users spend a lot of time in the product
● Users have repetitive tasks
● B2B products with feedback from end users
● Long period to get Product Value

9. Gamification Areas
● Customer engagement
● Employee performance
● Advanced education
● Personal development
● Innovation

14. Gamification. The use
of game design, game
elements and play for
non-entertainment
purposes

16. How does Gamification Model Canvas work ?
● Revenues - why do you use gamification?
● Players - who are targeted users?
● Behaviours - what do they have to do?
● Aesthetics - fun (user)
● Dynamics - motivation (user)
● Components
● Mechanics
● Platforms
● Costs

17. Aesthetics
● Sensation: Game as sense-pleasure
● Fantasy: Game as make-believe
● Narrative: Game as drama
● Challenge: Game as obstacle course
● Fellowship: Game as social framework
● Discovery: Game as uncharted territory
● Expression: Game as self-discovery
● Submission: Game as pastime

18. Dynamics
● Challenge: time pressure & opponent play
● Dramatic: rising tension, release, denouement

22. Epic Meaning & Calling

24. Development & Accomplishment

26. Empowerment of Creativity & Feedback

28. Ownership & Possession

30. Social Influence & Relatedness

32. Scarcity & Impatience

34. Unpredictability & Curiosity

36. Loss & Avoidance

37. References
● MDA: A Formal Approach to Game Design and Game Research
● Yu-kai Chou: Gamification & Behavioral Design

38. Questions ?

39. Contacts
linkedin.com/in/rchayka
fb.com/rostyslav.chayka
rchayka@gmail.com