Ross Chayka. Product Gamification. http://lembs.com/mcgamification

1. Product Gamification
Ross Chayka
linkedin.com/in/rchayka
fb.com/rostyslav.chayka

2. Audience
● Startup founders
● Product managers
● Entrepreneurs
● eCommerce
● Digital Marketers

3. About me
● Ross Chayka
● Lviv Startup Club - Founder & CEO
● Lemberg Tech Business School - Founder & CEO
● Associated Coach Practitioner by RCG

4. About you
● City
● Startup / Product
● Retention challenge

5. Agenda
● Why people are playing games?
● GameDev mechanics
● Product Gamification
● Examples
● Q&A

6. Online master-class code of conduct
● Duration - 1.5 hour
● Video ON, Audio OFF
● Registration with NAME
● One person speaking
● Question in chat or raise your hand or show sign

8. Gamification Reasons
● Users spend a lot of time
● Repetitive tasks
● Long period to get Product Value

9. Gamification Areas
● Customer engagement
● Employee performance
● Advanced education
● Personal development
● Innovation

14. How does Gamification Model Canvas work ?
● Revenues - why do you use gamification?
● Players - who are targeted users?
● Behaviours - what do they have to do?
● Aesthetics - fun (user)
● Dynamics - motivation (user)
● Components
● Mechanics
● Platforms
● Costs

15. Aesthetics
● Sensation: Game as sense-pleasure
● Fantasy: Game as make-believe
● Narrative: Game as drama
● Challenge: Game as obstacle course
● Fellowship: Game as social framework
● Discovery: Game as uncharted territory
● Expression: Game as self-discovery
● Submission: Game as pastime

16. Dynamics
● Challenge: time pressure & opponent play
● Dramatic: rising tension, release, denouement

20. Epic Meaning & Calling

21. Development & Accomplishment

22. Empowerment of Creativity & Feedback

23. Ownership & Possession

24. Social Influence & Relatedness

25. Scarcity & Impatience

26. Unpredictability & Curiosity

27. Loss & Avoidance

28. References
● MDA: A Formal Approach to Game Design and Game Research
● Yu-kai Chou: Gamification & Behavioral Design

29. Questions ?

30. Contacts
linkedin.com/in/rchayka
fb.com/rostyslav.chayka
rchayka@gmail.com