5. www.lumolink.cominfo@lumolink.com
80%Four out of five local searches via mobile devices lead to a purchase,
often within a few hours. Compared with other devices, the mobile
phone showed the highest conversion rate, with nearly 80 percent
of mobile phone searches ending in a purchase.
Source: http://searchenginewatch.com/sew/study/2339085/80-of-local-searches-on-mobile-phones-convert-
study
5
6. www.lumolink.cominfo@lumolink.com
4 out of 5Google Insights has revealed every 4 out of 5 smartphone owners
prefer mobile shopping.
Source: http://blogs.pb.com/ecommerce/2011/11/14/cross-border-ecommerce-sales-should-deliver-a-nice-
holiday-surprise/
6
8. www.lumolink.cominfo@lumolink.com
Making use of location
• Ask user to provide a location
• Change front page of your
site based on location
• Display close by points of
interests
• Change sales arguments
based on location
8
10. www.lumolink.cominfo@lumolink.com
Mobile users are goal oriented
• When I am in Tallinn and I search
for a restaurant I am not “just
browsing”
• Main goals usually are
• Book/Buy/Reserve
• Where?
• Is it open?
• How much does it cost?
• Make reaching these goals as easy
as possible
10
11. www.lumolink.cominfo@lumolink.com
Finally a good use for Google+
• Using Google+ you can create a
local listing
• Local listing allows
• To see if your business is
open or not
• Calling
• Getting map directions
• Seeing ratings
• Browsing images
11
12. www.lumolink.cominfo@lumolink.com
Sometimes goal is just to pass the time
• People have favourite apps
to “waste time”
• You need to provide people
with an easy way to just
browse and be able to
stumble on cool stuff
• Personalisation is key here
12
13. www.lumolink.cominfo@lumolink.com
Shake it to estonia
• Most of the time user wants
to just “browse”
• Browsing process should
learn my likes and dislikes
• Buying should be simple
• I should be able to save
interesting stuff for later
13
14. www.lumolink.cominfo@lumolink.com
Mobile users are impulsive
• Reward users who are filling
to take action now
• Make paying a “one click”
affair
• Make purchasing decision
safe (free returns, reviews
etc)
14
15. www.lumolink.cominfo@lumolink.com
Mobile users have their own content
• Incorporate user’s content
into your mobile marketing
campaign
• User’s are much more willing
to share brand message if it
feature’s their own content
15
17. www.lumolink.cominfo@lumolink.com
Mobile phone comes with a camera
• Camera can be used to
provided “augmented reality”
• It can also scan QR and bar
codes
• On Android devices you can
manipulate camera from a
web page
17
19. www.lumolink.cominfo@lumolink.com
Mobile users are not always online
• Roaming is expensive
• Especially outside of EU
• Sometimes connection is
spotty (metro etc)
• In some cases using an
offline application creates an
advantage (offline maps,
offline catalog etc)
19
20. www.lumolink.cominfo@lumolink.com
Mobile users hate filling out forms
• How many times have you filled a
lengthy form on a mobile device?
• Make barrier to entry as low as
possible
• Use login functionality provided
by social media networks such as
Facebook
• Utilise personalisation, location
context and device information
(such as language) to make smart
assumptions
20
21. www.lumolink.cominfo@lumolink.com
52%A study published by the Internet Advertising Bureau reveals that
52% of the gaming audience is made up of women. That’s right – the
majority of people playing games are women.
Source: http://www.theguardian.com/technology/2014/sep/17/women-video-games-iab
21
22. www.lumolink.cominfo@lumolink.com
Gamification on a budget
• Gamification can be as
simple as “send SMS and get
a surprise deal from us”
• Remember to require opt-in
• Be very careful with SMS
marketing not to be spammy
• Provide a way to opt-out
22