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Content Marketing: DO or DIE!
#creatosome / 18.9.2015
Artem Daniliants / LumoLink
www.lumolink.cominfo@lumolink.com
Who am I?
2
www.lumolink.cominfo@lumolink.com
Who are we?
4
www.lumolink.cominfo@lumolink.com
LumoLink is a digital marketing agency that
specializes in web technology and online mar...
www.lumolink.cominfo@lumolink.com
Quick facts
• Founded in 2010
• Offices in 4 countries
• Finland (Oulu and soon Helsinki)
...
www.lumolink.cominfo@lumolink.com
Our clients range from one-man companies to large multinational concerns
Our clients
7
www.lumolink.cominfo@lumolink.com
What we do
8
Online Marketing
Web & mobile technology
Online marketing in Russia
www.lumolink.cominfo@lumolink.com
– Wikipedia :)
“Content marketing is any marketing that involves the creation
and sharin...
www.lumolink.cominfo@lumolink.com
Story time ^_^
13
www.lumolink.cominfo@lumolink.com
Creating content on YouTube
https://www.youtube.com/watch?v=e_JKCcs8rv8
14
www.lumolink.cominfo@lumolink.com
“Opi ja vaikuta” training
http://www.ouka.fi/oulu/ajankohtaista/uutiset-ja-tiedotteet
15
www.lumolink.cominfo@lumolink.com
Lumemo iOS mobile application
https://itunes.apple.com/app/lumemo-advanced-voice-memo/id...
www.lumolink.cominfo@lumolink.com
– LumoLink’s content marketing strategy
“Our mission is to help businesses
succeed onlin...
www.lumolink.cominfo@lumolink.com
Companies suck at content marketing
18
www.lumolink.cominfo@lumolink.com
How do you get started?
19
www.lumolink.cominfo@lumolink.com
Create a mission and live according to it!
20
www.lumolink.cominfo@lumolink.com 21
We want to help <target segment> in
<market/country/area> to <value for customer>
www.lumolink.cominfo@lumolink.com
Define your target audience
22
www.lumolink.cominfo@lumolink.com
Research what they find valuable
23
www.lumolink.cominfo@lumolink.com
Google Keyword Planner
https://adwords.google.com/ko/KeywordPlanner/Home
24
www.lumolink.cominfo@lumolink.com
Google Trends
www.google.com/trends/explore
25
www.lumolink.cominfo@lumolink.com
BuzzSumo
app.buzzsumo.com
26
www.lumolink.cominfo@lumolink.com
Create content (the hard part)
27
www.lumolink.cominfo@lumolink.com
Create content
• Choose the right format for you: blog, video,
presentations, audio etc
...
www.lumolink.cominfo@lumolink.com
Create a clear sales funnel and measure it
29
www.lumolink.cominfo@lumolink.com
Create a clear sales funnel and
measure it
• Define a clear goal (=conversion)
• Setup Go...
www.lumolink.cominfo@lumolink.com
Promote your content
31
www.lumolink.cominfo@lumolink.com
Promote your content
• Make sharing content easy
• Make sure to optimize your social med...
www.lumolink.cominfo@lumolink.com
Turn it into never ending process
33
www.lumolink.cominfo@lumolink.com
Turn it into never ending process
• Automate as much as possible: BufferApp.com,
Google A...
www.lumolink.cominfo@lumolink.com
Most important part…
35
www.lumolink.cominfo@lumolink.com
GET STARTED TODAY!
36
www.lumolink.cominfo@lumolink.com
Get in touch!
email: artem@lumolink.com
tel: +358 50 40 44 299
www: www.lumolink.com
Sli...
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Content Marketing: Do or Die!

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Presentation from our latest talk about content marketing. Learn how our to get started with content marketing today. Our talk was aimed at people who are not familiar with content marketing at all.

If you want to get in touch with us go to http://www.lumolink.com

Published in: Marketing
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Content Marketing: Do or Die!

  1. 1. Content Marketing: DO or DIE! #creatosome / 18.9.2015 Artem Daniliants / LumoLink
  2. 2. www.lumolink.cominfo@lumolink.com Who am I? 2
  3. 3. www.lumolink.cominfo@lumolink.com Who are we? 4
  4. 4. www.lumolink.cominfo@lumolink.com LumoLink is a digital marketing agency that specializes in web technology and online marketing 5
  5. 5. www.lumolink.cominfo@lumolink.com Quick facts • Founded in 2010 • Offices in 4 countries • Finland (Oulu and soon Helsinki) • Russia (Saint-Peterburg) • Estonia (Tallinn) • Ukraine (Kharkov) • About 20 people personnel • International clients from North America, Europe and Russia • Google AdWords and Yandex Direct certified 6
  6. 6. www.lumolink.cominfo@lumolink.com Our clients range from one-man companies to large multinational concerns Our clients 7
  7. 7. www.lumolink.cominfo@lumolink.com What we do 8
  8. 8. Online Marketing
  9. 9. Web & mobile technology
  10. 10. Online marketing in Russia
  11. 11. www.lumolink.cominfo@lumolink.com – Wikipedia :) “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. 12
  12. 12. www.lumolink.cominfo@lumolink.com Story time ^_^ 13
  13. 13. www.lumolink.cominfo@lumolink.com Creating content on YouTube https://www.youtube.com/watch?v=e_JKCcs8rv8 14
  14. 14. www.lumolink.cominfo@lumolink.com “Opi ja vaikuta” training http://www.ouka.fi/oulu/ajankohtaista/uutiset-ja-tiedotteet 15
  15. 15. www.lumolink.cominfo@lumolink.com Lumemo iOS mobile application https://itunes.apple.com/app/lumemo-advanced-voice-memo/id1022857257?mt=8 16
  16. 16. www.lumolink.cominfo@lumolink.com – LumoLink’s content marketing strategy “Our mission is to help businesses succeed online” 17
  17. 17. www.lumolink.cominfo@lumolink.com Companies suck at content marketing 18
  18. 18. www.lumolink.cominfo@lumolink.com How do you get started? 19
  19. 19. www.lumolink.cominfo@lumolink.com Create a mission and live according to it! 20
  20. 20. www.lumolink.cominfo@lumolink.com 21 We want to help <target segment> in <market/country/area> to <value for customer>
  21. 21. www.lumolink.cominfo@lumolink.com Define your target audience 22
  22. 22. www.lumolink.cominfo@lumolink.com Research what they find valuable 23
  23. 23. www.lumolink.cominfo@lumolink.com Google Keyword Planner https://adwords.google.com/ko/KeywordPlanner/Home 24
  24. 24. www.lumolink.cominfo@lumolink.com Google Trends www.google.com/trends/explore 25
  25. 25. www.lumolink.cominfo@lumolink.com BuzzSumo app.buzzsumo.com 26
  26. 26. www.lumolink.cominfo@lumolink.com Create content (the hard part) 27
  27. 27. www.lumolink.cominfo@lumolink.com Create content • Choose the right format for you: blog, video, presentations, audio etc • Choose the right platform: blog on your site, video blog on YouTube etc • Use of images • Create catchy headlines using keywords relevant to your business 28
  28. 28. www.lumolink.cominfo@lumolink.com Create a clear sales funnel and measure it 29
  29. 29. www.lumolink.cominfo@lumolink.com Create a clear sales funnel and measure it • Define a clear goal (=conversion) • Setup Google Analytics conversion tracking • Measure how many conversions each content piece creates 30
  30. 30. www.lumolink.cominfo@lumolink.com Promote your content 31
  31. 31. www.lumolink.cominfo@lumolink.com Promote your content • Make sharing content easy • Make sure to optimize your social media metadata • Contact social media influencers • Use paid advertising in social media • Partner up with other companies 32
  32. 32. www.lumolink.cominfo@lumolink.com Turn it into never ending process 33
  33. 33. www.lumolink.cominfo@lumolink.com Turn it into never ending process • Automate as much as possible: BufferApp.com, Google Analytics email reports, Google Alerts etc • Create a content marketing calendar • Outsource content creation where it makes sense 34
  34. 34. www.lumolink.cominfo@lumolink.com Most important part… 35
  35. 35. www.lumolink.cominfo@lumolink.com GET STARTED TODAY! 36
  36. 36. www.lumolink.cominfo@lumolink.com Get in touch! email: artem@lumolink.com tel: +358 50 40 44 299 www: www.lumolink.com SlideShare: http://www.slideshare.net/lumolink Twitter: https://twitter.com/lumolink YouTube: youtube.com/lumolink Thank you! 37

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