Iskander Smit was invited by the Rotterdam University of Applied Science to kick-off the course of Emerging Media with a presentation on the future of retail. February 17, 2015
Python Notes for mca i year students osmania university.docx
HRO Emerging Media Iskander Smit
1. Shopping2020
& digital future of retail
HRO Emerging Media kick-off, February 17, 2015
Iskander Smit, @iskandr
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
19. 32%
31%
22%
10%
3% 15%
10%
33%
21%
9%
5%
3%4%
Laptop Desktop Tablet
Smartphone Interactive/Internet television Glasses (e.g. Google Glasses)
Smart watches Other devices
Total market: devices used in the future to make online purchases (expert forecast)
Distribution of online purchase channels (%)
2013 2020
70% online shopping = mobile
GFK research Shopping 2020, 2013
23. a future inhabited by people
for whom the words “offline”, “online”
and “mobile” have become irrelevant
source:http://www.slideshare.net/yiibu/the-emerging-global-web
47. Mobile search is the
starting point.
Instead of going directly to a
site or app, 82% of shoppers
use search engines for
browsing product
information while in-store.
The retail landscape
is evolving for all industries.
Mobile use in stores is not category specific
- Nearly 2/3 of baby product shoppers
compare prices in-store.
Smartphones are
transforming the in-store
shopping experience.
8 in 10 smartphone shoppers use
mobile in-store to help with shopping
Shoppers who use
mobile more,
spend more in-store.
Frequent mobile shoppers
spend 25% more in-store
than people who only
occasionally use a mobile
phone to help with shopping.
Research Google, 2013
Embrace showrooming
http://www.google.com/think/research-studies/mobile-in-store.html
69. The digital future of retail:
platforms and communities.
The store is everyewhere,
Retail as media.
Iskander Smit, @iskandr
70. Social commerce (the role of the promoter)
Ubiquitous touchpoints (the shop everywhere)
Hyper personalization (wearables, 3D printing)
Hybrid shopping (omnichannel, retail in the cloud)
71. Thanks!
HRO Emerging Media kick-off, February 17, 2015
Iskander Smit, @iskandr
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html