talk for HK SME center about web3.0 , AI, mobile apps


Published on

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

talk for HK SME center about web3.0 , AI, mobile apps

  1. 1. Web3.0 & How Mobile APPs help in the Development of Various Industries Speaker: Mr. Alex Hung Crossover International Co. Ltd Email: 18th Jul 2013
  2. 2. Who am I? • Over 18 years experience in the IT industry with both technical and business perspectives. • MBA and MSc in ISM from HKUST, and a Computer Science degree conferred by HKU. • Web3.0 expert – Enhance Web2.0 Business Model – Social Network – Mobile Computing – Pervasive Computing – Artificial Intelligence
  3. 3. Web 3.0 Mr. Alex Hung Managing Director of Crossover International Co. Ltd.
  4. 4. Web 1.0 • Read-only Content and Static HMTL websites Page 4 of 23
  5. 5. Web 2.0 • User Generate Content and Social network Page 5 of 23
  6. 6. Web 3.0 • Semantic Web, machine can read the data and help us Page 6 of 23
  7. 7. Semantic Web? • The sites you visit every day use natural language, images and page layout to present information – easy for you to understand. • But computers can't make sense of all this information. – can't read, see relationships or make decisions like you can. • The Semantic Web proposes to help computers "read" and use the Web. Page 7 of 23
  8. 8. Introduction to How Semantic Web Works • The idea is pretty simple – metadata added to Web pages can make the existing World Wide Web machine readable. • It will give machines tools to find, exchange and, to a limited extent, interpret information. • It's an extension of the World Wide Web. Page 8 of 23
  9. 9. Why Semantic Web? • Suppose you want to buy something online with some basic criteria  Your best bet would be to  look at different retailers' web pages, comparing prices and shipping times and rates; or  look for a site that will compare prices and shipping options from several retailers all at once. Page 9 of 23
  10. 10. Why Semantic Web? • With the Semantic Web, you could enter your preferences into a computerized agent – which would search the Web, find the best option for you, and place your order. • The agent could then – open personal finance software and record the amount you spent on your computer, – mark the date of arrival on your calendar. – learn your habits and preferences Page 10 of 23
  11. 11. Why Semantic Web? • The agent would do by searching through metadata that clearly identify and define what the agent needs to know. • Metadata – simply machine-readable data that describe other data. – invisible as people read the page, but they're clearly visible to computers. • Metadata can also allow more complex, focused Web searches with more accurate results. Page 11 of 23
  12. 12. • When you try to search some information on the web... • You have to – consult a large numbers of sites. – mentally integrate all those information to achieve your goals. • Because current web is web of documents. Page 12 of 23
  13. 13. • Documents is unstructured, i.e.: unstructured data structured data excel spreadsheetword document Page 13 of 23
  14. 14. Why Semantic Web? • Semantic web enables people to share content beyond the boundaries of applications and websites. • The goals are Spend less time on: – Searching – looking at things that do not matter – explaining what we want to computers Page 14 of 23
  15. 15. W3C and the Future of the Semantic Web • Decentralization gives developers the freedom to create precisely the tags and ontologies that they need. • But, different developers might use different tags to describe the same thing, make machine comparisons difficult. • Critics also question the "identity problem" – does a URI represent a Web page, or does it represent the concept or object the page describes. • In the future, off-the-shelf software might include options for adding metadata when creating new documents Page 15 of 23
  16. 16. Web 3.0 in Digital Libraries • Semantic digital libraries – integrate information based on different metadata, e.g.: resources, user profiles, bookmarks, taxonomies – provide interoperability with other systems (not only digital libraries) on either metadata or communication level or – delivering more robust, user friendly and adaptable search and browsing interfaces empowered by semantics Page 16 of 23
  17. 17. Benefits • Benefits of Semantic Digital Libraries • new search paradigms for the information space • providing interoperability on the data level – integrating metadata from various heterogeneous sources – Interconnecting different digital library systems Page 17 of 23
  18. 18. Conclusion • Semantic digital libraries can produce more meaningful results for the user. • Further developments have evolved the concept of contribution of information and social interactivity between the contributors. • The future holds much more promising and efficient mechanisms for handling information. Page 18 of 23
  19. 19. Mobile apps in different industries In average, each person in Hong Kong owns about 2.3 SIM cards 50% of them are Smartphones – 70% of people use smartphone while eating – 80% use it while watching TV, and – 90% use it during the toilet time
  20. 20. Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
  21. 21. Smartphones • locator (GPS) • Calendar of events (view and share via email or Social Media) • RSVP for events and payment acceptance • Subscription billing and profile updates • Video and image gallery • Membership benefits (special coupons) • Blog/ Social Media interaction from the phone • Push notifications of upcoming events (pop ups) • Mass sharing of media for attendees of a particular event • Banner advertising spots Benefits
  22. 22. Sample Apps 搜尋孫中山 • iPhone and Android phone applications for the Campaign on 1911 Revolution • The Government Youth Portal ( launched the Apps on 16 Nov 2011. • With Augmented Reality (AR) and interactive user experience, the APP can guide users on a virtual journey through 30 designated spots related to the history of the 1911 Revolution and Dr Sun Yat-sen in different corners of Hong Kong.
  23. 23. 搜尋孫中山 Augmented Reality • 30 check points with GPS locating function. • Users can collect badges through the function of Augmented Reality. • To ensure the function goes well, Crossover did the site visit both individually and with the client. Page 26 of 44
  24. 24. Our Sample Apps 搜尋孫中山
  25. 25. Our Sample Apps 搜尋孫中山 • Features ‣ Google Map with 3D Street View and GPS ‣ Q&A game‣ Augmented Reality
  26. 26. Our Sample Apps Business Travel Mandarin • Cooperates with Commercial Press Ltd. to develop an e-learning mobile application for learning Mandarin using iPhone.
  27. 27. Our Sample Apps Business Travel Mandarin Features: • Audio sound clip • Record Voice Function & play back • Share to Facebook or send via email • Content Search
  28. 28. Our Sample Apps e-Book for iPad Antarctic Impressions • Page Flip / Slide effect • Quotes, Bookmarks, Personal Notes • Share to facebook or send via email • Keyword Search
  29. 29. Our Sample Apps 洪醫師系列 • The series of《洪醫師 》provide the information of Chinese medical for users, such as: – Soup recipe – Self Assessment – Acupuncture
  30. 30. Our Sample Apps 洪醫師-湯來自有方 Features: • In-app Purchase • Upload to Facebook or send via email • Content Search
  31. 31. Our Sample Apps XO Card • Designed for kids- learning. • Provides Flashcards of numbers, shapes and stationaries with sounds and animations • Kids can learn English and Putonghua
  32. 32. Our Sample Apps IDEA Project 2009 • Official photo record for the “Involve in Design, Empower with Action (IDEA) Project 2009” • A voluntary architecture services project in Cambodia initiated and organized by a team of young and passionate volunteers in Hong Kong adopting the participatory design approach in design and building of a pre-school in Cambodia. • Developed and donated by Crossover
  33. 33. Our Sample Apps IDEA Project 2009
  34. 34. Social Periphery & Mobile Social Networks
  35. 35. Social Periphery & Mobile Social Networks
  36. 36. Social Periphery & Mobile Social Networks
  37. 37. Social Periphery & Mobile Social Networks Social Periphery & Mobile Social Networks
  38. 38. Social Periphery & Mobile Social Networks
  39. 39. Social Periphery & Mobile Social Networks
  40. 40. Pervasive Mobile Application (Web 3.0) • The future applications should be able to provide the users the most reasonable result based on the following conditions: – location, time, weather, personal preference, etc
  41. 41. Pervasive Mobile Application (Web 3.0) • System can get related information from social network, like: – Facebook, Twitter, Weibo, etc. Example:  Users can:  Sharing delicious food or recipe  Search for restaurants by their current location and users’ preference
  42. 42. • More free or interesting apps in http://www.crossover- en.asp • More about me in –