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Yuri talks about the opportunities and differences for Russian social media. Most of the talk revolves around the VKontakte (VK) social network that is dominant in Russia.
Western businesses can leverage the effective advertising options available in VKontakte as well as take advantage of the huge communities built around commercial interests, such as shopping and travel.
See video of the talk on YouTube: https://www.youtube.com/watch?v=Vg_wGY6a5Hk
Learn more about marketing in Russia at www.lumolink.com.
This talk was given on 8 October 2014 in Tallinn at a seminar organised by Marketingi Instituut (http://mi.ee/).