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Social media in Russia

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Yuri talks about the opportunities and differences for Russian social media. Most of the talk revolves around the VKontakte (VK) social network that is dominant in Russia.

Western businesses can leverage the effective advertising options available in VKontakte as well as take advantage of the huge communities built around commercial interests, such as shopping and travel.

See video of the talk on YouTube: https://www.youtube.com/watch?v=Vg_wGY6a5Hk

Learn more about marketing in Russia at www.lumolink.com.

This talk was given on 8 October 2014 in Tallinn at a seminar organised by Marketingi Instituut (http://mi.ee/).

Published in: Marketing
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Social media in Russia

  1. 1. Russian Social Media Yuri Fedulov / LumoLink 1
  2. 2. Current Situation 2
  3. 3. Vkontakte vs. Facebook in Russia Vkontakte: - specific music playlists - video pages - more targeting options Facebook: more “professional” English speaking higher income 3
  4. 4. Vkontakte Home Page 4
  5. 5. Audience Comparison Source: gemiusAudience, Fusion Research, 2014 5
  6. 6. Vkontakte Music 6
  7. 7. Vkontakte Video 7
  8. 8. Vkontakte Advertising 8
  9. 9. Vkontakte Ads 9
  10. 10. Video Linked to Your Website 10
  11. 11. Targeting options 11
  12. 12. Paid Post Marketplace 12
  13. 13. Credit Card Campaign with Angry Birds 13
  14. 14. Odnoklassniki: Regions & Age Source: Ignite Social Media, 2012 14
  15. 15. Photo Community with 800,000 Followers on OK 15
  16. 16. Ebay Community at OK Description & links Categories and most discussed topics inside the community Members section (with indication of the followers currently online) Multimedia 16
  17. 17. Kinder 17
  18. 18. Branded Posts 18
  19. 19. Immediate Call to Actions & Moral Rewards 19
  20. 20. Quizzes 20
  21. 21. Vkontakte Group, Half the Size 21
  22. 22. Sberbank 22
  23. 23. Polls 23
  24. 24. How-to Guides 24
  25. 25. Entertaining 25
  26. 26. “Social” Mix 26
  27. 27. Financial Navigator Social App 27
  28. 28. Social Games Market Source: Mail.ru Group, NewZoo Data Explorer, 2014 28
  29. 29. Thank you! Yuri Fedulov yuri@lumolink.com +7 (911) 924-0875 29

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