1. How to bring my Website
into the mobile Web?

2. www.gentics.com
Wir sind Gentics!
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“ … more Americans have a
mobile phone than a passport … ”
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http://www.flickr.com/photos/jackazphotography/3402121618/

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Mobile triumph

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„I want a piece of the mobile cake!“
http://www.flickr.com/photos/suziesparkle/5693687466/

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... An iPhone App must be developed ...
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We have to become mobile

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Raiffeisen iPhone App
• Online Banking
• Finder
• News
• Consulting, Hotlines
• Card Locking - Hotline
• ELBA Hotline, Serviceline
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One bad example – only links

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E-
Business
Strategy
Mobile
Web
Strategy
• Market requirements
• Matching offer for clients
• Relevancy for company
• Integration in strategy

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How?
“It's about the usage, not the units”
Google checked their statistics, because iPhone requests
were so much higher than any other mobile device.
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How?
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Internet Report 2010
Morgan Stanley

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How?
Technical features of smartphones?
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How?
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Too many options ....

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Native Webapp
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Zu viele Optionen ....

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Hybride App
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Mobile Templates
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Mobile Templates
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Mobile reduced
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Mobile reduced
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Mobile reduced
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Der Umgebung
anpassen
= ResponsiveDesign
http://www.flickr.com/photos/29472226@N02/5927996

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Mobile Features
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Mobile Features
• Mobile Structure for Mobiles Web
• Device-Detection
• Geo-Detection
• Mobile Usability – use Gestures
• CMS-Support for mobile sites important
• Testing
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Mobile - Impulse
• User expect Social Features (Web 2.0)
• HTML 5 is winning
• Cloud Services are used
• Locality for mobile is important
• Optimize for small bandwidth
• IE is not the problem, Safari & Access NetFront
are!
• Enterprise Mobility – Intranet mobile too
• Do not forget mobile SEO
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Disappointment at the end
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„Because the mobile device is small, the
investment in a mobile site is not small! “
Unknown, 2011
http://www.flickr.com/photos/59937401@N07/5929574223/

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Tips for your own, mobile Corporate Website
 Think about Mobile Strategy (Customer requirements)
 1:1 mobile web version
 Optimize startpage & navigation
 Use device- und geo-detection
 Recognize counts in mobile web too
 Contact with Call, Mail and Routing function
 QR-Code in print-version on website
 Pick 1 service and optimize for mobile perfectly
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26. Thanks!
http://m.gentics.com

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References
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Sources, which help through the mobile world
• http://inspirationfeed.com/inspiration/25-examples-of-wireframes-
and-mockups-sketches/
• http://googlemobileads.blogspot.com/
• http://www.morganstanley.com/institutional/techresearch/pdfs/Intern
et_Trends_041210.pdf
• http://www.youtube.com/watch?feature=player_embedded&v=pCD
W55gjbPc
• http://www.enterprise2punkt0.at/2011/09/mobile-web-zukunft-
%E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html