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Gentics Mobile Event (EN) 2011

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Gentics Mobile Event (EN) 2011

  1. 1. How to bring my Website into the mobile Web?
  2. 2. www.gentics.com Wir sind Gentics! 1
  3. 3. www.gentics.com “ … more Americans have a mobile phone than a passport … ” 2 http://www.flickr.com/photos/jackazphotography/3402121618/
  4. 4. www.gentics.com 3 Mobile triumph
  5. 5. www.gentics.com 4 „I want a piece of the mobile cake!“ http://www.flickr.com/photos/suziesparkle/5693687466/
  6. 6. www.gentics.com ... An iPhone App must be developed ... 5 We have to become mobile
  7. 7. www.gentics.com Raiffeisen iPhone App • Online Banking • Finder • News • Consulting, Hotlines • Card Locking - Hotline • ELBA Hotline, Serviceline 6 One bad example – only links
  8. 8. www.gentics.com 7 E- Business Strategy Mobile Web Strategy • Market requirements • Matching offer for clients • Relevancy for company • Integration in strategy
  9. 9. www.gentics.com How? “It's about the usage, not the units” Google checked their statistics, because iPhone requests were so much higher than any other mobile device. 8
  10. 10. www.gentics.com How? 9 Internet Report 2010 Morgan Stanley
  11. 11. www.gentics.com How? Technical features of smartphones? 10
  12. 12. www.gentics.com How? 11 Too many options ....
  13. 13. www.gentics.com Native Webapp 12 Zu viele Optionen ....
  14. 14. www.gentics.com Hybride App 13
  15. 15. www.gentics.com Mobile Templates 14
  16. 16. www.gentics.com Mobile Templates 15
  17. 17. www.gentics.com Mobile reduced 16
  18. 18. www.gentics.com Mobile reduced 17
  19. 19. www.gentics.com Mobile reduced 18
  20. 20. www.gentics.com 19 Der Umgebung anpassen = ResponsiveDesign http://www.flickr.com/photos/29472226@N02/5927996
  21. 21. www.gentics.com Mobile Features 20
  22. 22. www.gentics.com Mobile Features • Mobile Structure for Mobiles Web • Device-Detection • Geo-Detection • Mobile Usability – use Gestures • CMS-Support for mobile sites important • Testing 21
  23. 23. www.gentics.com Mobile - Impulse • User expect Social Features (Web 2.0) • HTML 5 is winning • Cloud Services are used • Locality for mobile is important • Optimize for small bandwidth • IE is not the problem, Safari & Access NetFront are! • Enterprise Mobility – Intranet mobile too • Do not forget mobile SEO 22
  24. 24. www.gentics.com Disappointment at the end 23 „Because the mobile device is small, the investment in a mobile site is not small! “ Unknown, 2011 http://www.flickr.com/photos/59937401@N07/5929574223/
  25. 25. www.gentics.com Tips for your own, mobile Corporate Website  Think about Mobile Strategy (Customer requirements)  1:1 mobile web version  Optimize startpage & navigation  Use device- und geo-detection  Recognize counts in mobile web too  Contact with Call, Mail and Routing function  QR-Code in print-version on website  Pick 1 service and optimize for mobile perfectly 24
  26. 26. Thanks! http://m.gentics.com
  27. 27. www.gentics.com References 26 Sources, which help through the mobile world • http://inspirationfeed.com/inspiration/25-examples-of-wireframes- and-mockups-sketches/ • http://googlemobileads.blogspot.com/ • http://www.morganstanley.com/institutional/techresearch/pdfs/Intern et_Trends_041210.pdf • http://www.youtube.com/watch?feature=player_embedded&v=pCD W55gjbPc • http://www.enterprise2punkt0.at/2011/09/mobile-web-zukunft- %E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html

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