Anaysis of digipak

1. Digipak Analysis
Harvey Coltman

2. The front cover displays a medium close up of Lana’s face
and outfit. By applying a medium close up it frames the
audience to the Lana’s beauty and voyeuristic feature. This
is a common feature seen within the indie genre to allow
record labels to create representation of the artist. The
simplicity of the design allows us as the audience to focus
on Lana’s vintage style seen within her outfit, hair and
make up. Lana’s wavy hair, nude lipstick and pout is a
common feature seen with her albums, posters and
adverts. It has allowed her to create a visual style which is
a high demand seen within the record label and allows her
target audience to recognise her for her stylish vintage
image. Her target audience will define Lana for her beauty
and sophisticated look.
Lana has been pictured outside which is a typical feature
seen within the indie genre. It displays her as exploring the
word and to encounter on experiences to help her write
songs. A filter has been used to soften the image which
reflects a link between the artist and her music. The colour
scheme of the front cover displays fresh and youthful
colours resembling her young target audience.

3. The back of Lana’s digital it shows the track listing.
The same simple font has been used for the track
listing which again creates a visual style. Again the
simplicity of the styled text connotes the simplicity
of the album. Redundant elements such as the
barcode, copyright issues and record label can be
seen at the bottom of the album.
The front cover displayed fresh and young colours
whereas the back displays dominant and bold
colours. I feel the red and white colour scheme
could connote the powerful emotions and themes
heard within the lyrics of the songs.
The simplicity of the design relates back to the
simplicity of the album. Having such a simple back
with just a plain background rather than a picture of
the artist allows the audience to just focus on the
names of the songs rather than just the artist.

4. The simplicity of white mainly filling the cd makes the colour of the roses become more eye
catching from the background and seem like an important theme throughout the digipak. The
use of the roses could be suggesting the idea of love which could be a common theme featured
in her songs. By placing the roses on a white background could symbolise the pure innocent love
the artist has encountered on.