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E F F E C T I V E 
P U B L I C 
C O M M U N I C A T I O N 
F C O M 0 1 0 2 
KIING KIU CHUN | LAU CHIN SHENG | 
CLAUDWIE TAN | QILA HUSIN | SHAM 
ZHEN WEN | KHAIRUL JEFRI
A N A L Y S I N G 
3 
M U R A L 
P A I N T I N G S
K A M P U N G K U 
b y 
E A R N E S T 
Z A C H A R E V I C 
J A L A N G E R E J A
A R T I S T & H I S B A C K G R O U N D 
E R N E S T Z A C H A R E V I C 
• 27 years old. 
• Born in Europe. 
• Well-known for transforming the 
streets of Penang with his series of 
interactive murals.
A B O U T T H E M U R A L P A I N T I N G 
• Massive 21m x 25m mural spanning over six storeys high of Wisma 
Allianz. 
• Completed in two weeks’ time (3rd April – 16th April) 
• Especially commissioned by Allianz General Insurance Company to 
reach out the rural community via its new catching phrase 
"kampungku”. 
• Ernest went all the way to the rural area of Sarawak to look for 
inspiration for this mural. 
• A symbol to remind people of home.
E F F E C T I V E P U B L I C 
C O M M U N I C A T I O N C O N C E P T S 
1. N O N – V E R B A L C O M M U N I C A T I O N 
Sleepy face of the kid and the sleeping cat shows 
the coziness in the village.
2. P A S S I V E P E R C E P T I O N 
Peaceful village Flood
3. I N T E R C U L T U R A L C O M M U N I C A T I O N 
Mural portraying a Malay village scene drawn by an 
European Artist
4. C O N N O T A T I V E M E A N I N G 
Kampung reminds them 
about their hometown. 
K A M P U N G = 
H O M E T O W N 
In Google Translate, 
For Malaysians,
5. P O S I T I V E C O N N O T A T I O N 
V S
V A C U U M 
b y 
M U H A M M A D 
I Q B A L 
R I D Z U A N 
L A M A N S E N I 7 
S H A H A L A M
A R T I S T & H I S B A C K G R O U N D 
M U H A M M A D I Q B A L R I D Z U A N 
• Contestant of an urban art 
competition held by KHZNH 
Studio and Shah Alam City 
Council (MBSA) at Seksyen 
7. 
• Currently still a student. 
• Often post his illustrations 
on his Facebook account.
A B O U T T H E M U R A L P A I N T I N G 
• Drawn on 16th May 2014. 
• Message behind its name “Vacuum”: 
Don’t be sucked in by the hollow pretentious physical values of 
life. 
• A part of transforming the back alley of Shah Alam Seksyen 7 which 
used to be dark street to an open space that adds liveliness to the 
community.
E F F E C T I V E P U B L I C 
C O M M U N I C A T I O N C O N C E P T S 
1. N O N – V E R B A L C O M M U N I C A T I O N 
Body of the 
individual is 
elevated 
Basic 
emotion of 
being 
shocked and 
surprised
2. I N T E R P R E T A T I O N 
( P E R C E P T I O N P R O C E S S ) 
INTERPRETS 
TITLE 
“VACUUM” 
MEANING 
PORTRAYED 
IN MURAL 
RELATION-SHIP 
BETWEEN
3. F E E D B A C K 
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
4. F I R S T I M P R E S S I O N 
While observing the mural, you will initially feel scared 
seeing the little boy being sucked into the huge black hole.
4. P A S S I V E P E R C E P T I O N 
IF YOU 
CONTINUE TO 
OBSERVE THE 
MURAL 
BECOME 
AWARE 
THROUGH 
SENSES 
FEEL AS IF 
YOU ARE 
GOING TO 
BE SUCKED 
INTO THE 
HOLE 
AND
M A L A Y A H E R O 
b y 
A B S T R A X 
J I N G G A 
F A D H I | M E D E A 
K L A N G R I V E R
A R T I S T S & T H E I R B A C K G R O U N D 
A B S T R A X J I N G G A 
• A street art group formed in 2008. 
• Founded by: 
a) Mohammad Fahmi Fadhi (32), a graphic artist 
b) A street artist who wants to be identified as Medea 
• ABSTRAX JINGGA aim to convey stories, create relationships, 
aspire and inspire the younger generation through 
representation of their creative art.
A B O U T T H E M U R A L P A I N T I N G 
• 10 meter long. 
• Painted in October 2012. 
• Completed in one week. 
• A portrait of two arch-rival politicians in Malaysia; Tun Dr. 
Mahathir Mohamad and Nik Abdul Aziz, to honor both of 
them. 
• A symbol to remind both politicians’ 
contribution to the country. 
• Inspired by Barrack Obama’s “Hope” 
graphics during the 2008 United State 
Presidential Elections.
E F F E C T I V E P U B L I C 
C O M M U N I C A T I O N C O N C E P T S 
1. N O N – V E R B A L C O M M U N I C A T I O N
2. P A S S I V E P E R C E P T I O N 
V A N D A L I S M 
N O T 
R E S P E C T I N G 
P O L I T I C I A N
3. F E E D B A C K 
P O S I T I V E 
F E E D B A C K 
N E G A T I V E 
F E E D B A C K
4. S E L E C T I V E A T T E N T I O N 
VS 
SUPPORTER OF PAS SUPPORTER OF BN
5. S P A C E 
SPACE – showing the arch-rival relationship between both leaders
R A P I D K L 3 D M U R A L 
b y H A Z E L O N G & F R I E N D S 
M A S J I D J A M E K L R T S T A T I O N
T H E A R T I S T S 
FROM LEFT TO 
RIGHT: 
CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG 
(3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)
A B O U T T H E M U R A L P A I N T I N G 
• Features a combination of props and realistic painting to give an 
illusion of realism. 
• Utilizes more than 4 viewpoints for the 3D effect. 
The first panel starts with a 
futuristic scene.
The scene then leads the viewer into an underwater sequence.
The underground water station brings the traveller back into a 
forest city. And the last panel ends the series with a 
prehistoric dinosaur rampaging into the train.
E F F E C T I V E P U B L I C 
C O M M U N I C A T I O N C O N C E P T S 
1. N O N – V E R B A L C O M M U N I C A T I O N
2. F E E D B A C K 
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
3. F I R S T I M P R E S S I O N 
Peaceful and happy scene A dinosaur attacking the LRT
4. P A S S I V E P E R C E P T I O N 
Some 3D props such as the red seat and railings, are able to blend 
in well with the realistic mural painting.
5. S P A C E 
The girl holding a tablet 
is standing two seats 
next to the robot. 
In an empty LRT, you 
won’t normally go to sit 
beside of a stranger.

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EPC mural Art

  • 1. E F F E C T I V E P U B L I C C O M M U N I C A T I O N F C O M 0 1 0 2 KIING KIU CHUN | LAU CHIN SHENG | CLAUDWIE TAN | QILA HUSIN | SHAM ZHEN WEN | KHAIRUL JEFRI
  • 2. A N A L Y S I N G 3 M U R A L P A I N T I N G S
  • 3. K A M P U N G K U b y E A R N E S T Z A C H A R E V I C J A L A N G E R E J A
  • 4. A R T I S T & H I S B A C K G R O U N D E R N E S T Z A C H A R E V I C • 27 years old. • Born in Europe. • Well-known for transforming the streets of Penang with his series of interactive murals.
  • 5. A B O U T T H E M U R A L P A I N T I N G • Massive 21m x 25m mural spanning over six storeys high of Wisma Allianz. • Completed in two weeks’ time (3rd April – 16th April) • Especially commissioned by Allianz General Insurance Company to reach out the rural community via its new catching phrase "kampungku”. • Ernest went all the way to the rural area of Sarawak to look for inspiration for this mural. • A symbol to remind people of home.
  • 6. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N Sleepy face of the kid and the sleeping cat shows the coziness in the village.
  • 7. 2. P A S S I V E P E R C E P T I O N Peaceful village Flood
  • 8. 3. I N T E R C U L T U R A L C O M M U N I C A T I O N Mural portraying a Malay village scene drawn by an European Artist
  • 9. 4. C O N N O T A T I V E M E A N I N G Kampung reminds them about their hometown. K A M P U N G = H O M E T O W N In Google Translate, For Malaysians,
  • 10. 5. P O S I T I V E C O N N O T A T I O N V S
  • 11. V A C U U M b y M U H A M M A D I Q B A L R I D Z U A N L A M A N S E N I 7 S H A H A L A M
  • 12. A R T I S T & H I S B A C K G R O U N D M U H A M M A D I Q B A L R I D Z U A N • Contestant of an urban art competition held by KHZNH Studio and Shah Alam City Council (MBSA) at Seksyen 7. • Currently still a student. • Often post his illustrations on his Facebook account.
  • 13. A B O U T T H E M U R A L P A I N T I N G • Drawn on 16th May 2014. • Message behind its name “Vacuum”: Don’t be sucked in by the hollow pretentious physical values of life. • A part of transforming the back alley of Shah Alam Seksyen 7 which used to be dark street to an open space that adds liveliness to the community.
  • 14. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N Body of the individual is elevated Basic emotion of being shocked and surprised
  • 15. 2. I N T E R P R E T A T I O N ( P E R C E P T I O N P R O C E S S ) INTERPRETS TITLE “VACUUM” MEANING PORTRAYED IN MURAL RELATION-SHIP BETWEEN
  • 16. 3. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  • 17. 4. F I R S T I M P R E S S I O N While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.
  • 18. 4. P A S S I V E P E R C E P T I O N IF YOU CONTINUE TO OBSERVE THE MURAL BECOME AWARE THROUGH SENSES FEEL AS IF YOU ARE GOING TO BE SUCKED INTO THE HOLE AND
  • 19. M A L A Y A H E R O b y A B S T R A X J I N G G A F A D H I | M E D E A K L A N G R I V E R
  • 20. A R T I S T S & T H E I R B A C K G R O U N D A B S T R A X J I N G G A • A street art group formed in 2008. • Founded by: a) Mohammad Fahmi Fadhi (32), a graphic artist b) A street artist who wants to be identified as Medea • ABSTRAX JINGGA aim to convey stories, create relationships, aspire and inspire the younger generation through representation of their creative art.
  • 21. A B O U T T H E M U R A L P A I N T I N G • 10 meter long. • Painted in October 2012. • Completed in one week. • A portrait of two arch-rival politicians in Malaysia; Tun Dr. Mahathir Mohamad and Nik Abdul Aziz, to honor both of them. • A symbol to remind both politicians’ contribution to the country. • Inspired by Barrack Obama’s “Hope” graphics during the 2008 United State Presidential Elections.
  • 22. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N
  • 23. 2. P A S S I V E P E R C E P T I O N V A N D A L I S M N O T R E S P E C T I N G P O L I T I C I A N
  • 24. 3. F E E D B A C K P O S I T I V E F E E D B A C K N E G A T I V E F E E D B A C K
  • 25. 4. S E L E C T I V E A T T E N T I O N VS SUPPORTER OF PAS SUPPORTER OF BN
  • 26. 5. S P A C E SPACE – showing the arch-rival relationship between both leaders
  • 27. R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S M A S J I D J A M E K L R T S T A T I O N
  • 28. T H E A R T I S T S FROM LEFT TO RIGHT: CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)
  • 29. A B O U T T H E M U R A L P A I N T I N G • Features a combination of props and realistic painting to give an illusion of realism. • Utilizes more than 4 viewpoints for the 3D effect. The first panel starts with a futuristic scene.
  • 30. The scene then leads the viewer into an underwater sequence.
  • 31. The underground water station brings the traveller back into a forest city. And the last panel ends the series with a prehistoric dinosaur rampaging into the train.
  • 32. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N – V E R B A L C O M M U N I C A T I O N
  • 33. 2. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  • 34. 3. F I R S T I M P R E S S I O N Peaceful and happy scene A dinosaur attacking the LRT
  • 35. 4. P A S S I V E P E R C E P T I O N Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.
  • 36. 5. S P A C E The girl holding a tablet is standing two seats next to the robot. In an empty LRT, you won’t normally go to sit beside of a stranger.