Evaluation - Q4

1. How did you use media
technologies in the
construction and research,
planning and evaluation?
Evaluation – Q4

2. Issue
 I used issue for presenting long word documents. I used it to
publish part of my research (How do adverts emotionally
manipulate us into buying products?) and to publish part of
my evaluation, question 2.
 Issue is good because it is simple, one must only upload a
word document, and it looks nice because it presents a
simple word document as a booklet. However Issue
sometimes moved the position of the text and images
compare to the original word document, which is a bit
annoying.
 However, overall I enjoyed using Issue in publishing my
research and evaluation because it is easy to use and looks
good.

3. Prezi
 Similarly to Issue, Prezi helped me present my research and
part of my evaluation. I really like Prezi because it helps to
make the presentation look unique and interesting. I enjoyed
that I could chose from samples or create my personally
designed presentation. Another reason why I like Prezi
because I could support the content of my research with links
from Youtube and pictures. Therefore the presentation was
more visual and engaging. Furthermore it is simple to use.
 I used Prezi to publish my research on the codes and
conventions on advertising, the history of advertising and
question 1 of my evaluation.

4. Powtoon
 I used Powtoon only once. The reason for this is because
even though it is a nice mixture of Power Point and Prezi but
it is a bit difficult to use. For instance it took me ages to figure
it out how to change the time how the next text comes up on
the screen. However a positive aspect of Powtoon is that it
one can either present it like a presentation on Slideshare or
upload it to Youtube and present it as a video presentation. In
addition unlike Prezi and Power Point one can also play
music along Powtoon presentations.
 I used Powtoon to present the different types of advertising.
Overall Powtoon was helpful in creating a creative
presentation. However because it is so difficult and time-
consuming to use it, I did not use it another time.

5. Slideshare
 Slideshare is the same as Issue, just for publishing Power
Point presentations. I like it because it is easy to use; one
only has to upload a Power Point presentation to the website.
 I used Slideshare to publish the codes and conventions of
web pop-up advertising. Orignially I used to publish the
persuasive language and advertising techniques; however,
later I decided to film the presentation and put the Power
Point on the green screen while I am verbally explaining the
presentation.

6. Youtube
 Youtube helped in my research and in publishing my
research and product as well.
 Youtube was a great online source for finding adverts, music
and tutorial online. For instance I found all the adverts on
Youtube that I used for my survey or that inspired me, such
as ‘Nike Free’ or Stron.Light.Flyknit.
 Furthermore I used Youtube to publish presentations, such
persuasive language and advertising techniques, or keep my
audience up to date with a Vlog.
 In addition Youtube enabled my to publish my product online,
such as the radio and TV adverts.
 I like Youtube because it has a huge amount of videos
available on any kind of subject and one can easily share its
own videos on the website.

7. Dropbox
 I only used Dropbox to publish my web pop-up online.
However I found it useless because it did not enable the
actual website to pop up and later I also found out that one
can only see the web pop-up if he or she is logged into my
account. Therefore I do not like Dropbox at all and not
recommend it to anyone who wants to publish its web pop-up
online.

8. Weebly
 I used Weebly only for the sake of my web pop-up. (This is
my brand’s ‘official’ website that was supposed to pop-up
after one opened my web- op-up link.) Despite the fact it was
a bit confusing to use at the beginning, I enjoyed using
Weebly because once I understood how the site work it was
extremely easy to create my website.
 In addition the I could create a similar copy to Nike’s and
Adidas’ website. Therefore Weebly helped me to create a
professionally looking website.

9. Scribd
 Scribd is very similar to Issue because one can publish word
documents on the website.
 I used Scribd to upload all the ‘important’, long and boring
documents that had no pictures like call sheets, surveys, shot
lists and time lines.
 Therefore Scribd was useful in publishing ‘official’ looking
documents because it looks clear one can search for a
particular word; therefore, it helps the audience to find
specific topics in my long documents.
 I like Scribd because it is easy to use and it looks clear and
simple.

10. SurveyMonkey
 SurveyMonkey helped me to create an online questionnaire.
It is good because it is easy to use and it looks clear and
simple, easy to use and follow.
 However the fact it only mentioned the fact that I have to pay
if I want to send it to people is sneaky. Therefore
SurveyMoney was in a way a waste of time because I could
have simply use Word.
 However, at least it made the survey look more profession
than Word.

11. Adobe Photoshop CC
 This photoshop program enabled me to put my own logo
onto the trainers I used in my advert.
 Due to its professionalism it enabled me to do trick my
audience in thinking that those trainers on the picture were
Grip trainers. It also helped to in creating my own logo.
 On the other hand the photoshop program is very
complicated and difficult to use; therefore I had to ask for
help quite frequently and it was time consuming.
 However, despite it complicatedness Adobe Photoshop CC
was a great help in making my products look professional.

12. Logaster
 www.logaster.com was helpful in giving a starting idea and
inspiration for my logo because it presented many different
style of logos, with different colour, font and symbol.
 It was simple to use; I only had to type in the name of the
Business and what kind of business it was. (i.e. sport, fashion
or finance).
 However I had to pay for the final piece. Therefore I simply
took a screenshot of the idea I liked the most on this website
and with the help of photoshop I created my own logo.

13. Facebook
 I simply used Facebook to advertise my brand on social
media. Therefore it helped my in constructing my overall
advertising campaign because it enabled me advertise my
brand with millions of people.
 I enjoyed using Facebook because it is simple.

14. Final Cut Pro
 Final cut pro played the main part in constructing my TV and
radio adverts.
 It helped me store all my videos and edit them together. It
enabled me to use special effects, fast and slow motions,
reverse, cut shots down or put text onto my video.
 I liked using Final Cut Pro because it is easy to handle and
one can edit a video in many different and creative ways.