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Social media platforms explained


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Social media platforms explained

  1. 1. Social Media Platforms Explained: 1. 2. Blogger 3. 4. Delicious 5. Digg 6. Facebook 7. Flickr 8. Foursquare 9. Google Plus 10. Klout 11. LinkedIn 12. Pinterest 13. Skype 14. Slideshare 15. Twitter 16. Tumblr 17. YouTube 18. WordPress 19. Vimeo 20. Yelp 1
  2. 2. Social networking is based on allowing people to express their individuality and meet peoplewith similar interests. This includes having profiles, friends, posting and commenting. Blogs. Another feature of some social networks is the ability to create your own blog entries. While not as feature-rich as blog hosts like Wordpress or Blogger, blogging through a social network is perfect for keeping people informed on what you are up to. Cloud Storage. Cloud storage is online storage where data is stored and is hosted by third parties. Hosting companies sometimes require users to buy or lease storage capacity from them and use it for their storage needs. Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Most social networking websites support discussion boards for the groups, and many also allow members of the group to post pictures, music, video clips, and other tidbits related to the group. Favicon. A favicon is also known as a shortcut icon, Web site icon, URL icon, or bookmark icon and is associated with a particular Web site or Web page. Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. It should be noted that not all social networks refer to them as friends -- LinkedIn refers to them as connections -- but all social networks have a way to designate members as trusted. Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. A group can be anything from "Johnson High Class of 98" to "People Who Like Books" to "Doors Fans". They are both a way to connect with like-minded people and a way to identify your interests. Sometimes, groups are called by other names, such as the networks on Facebook. Hashtag. Hashtags are words or phrases prefixed with the symbol #. Https. Hypertext Transfer Protocol Secure (HTTPS) is a combination of Hypertext Transfer Protocol (HTTP) with SSL/TLS* protocol. Location-Based Social Media.Many social networking services, such as Foursquare, Google Latitude, Google+, and Facebook allow users to "check in" to a physical place and share their location with their friends. Meme. The term “meme" refers to a concept that spreads rapidly from person to person via the Internet, largely through Internet-based email, blogs, forums, Image boards, social networking sites, instant messaging and video streaming sites. MicrobloggingMicroblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links". Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like whos your favorite actor and whats your favorite book. Social networks dedicated to a special theme like music or movies might ask questions related to that theme. 2
  3. 3. QR Code. A QR code (abbreviated from Quick Response code) is a type of matrixbarcode (or two-dimensional code) first designed for the automotive industry. 3
  4. 4. RSS feed. RSS (Really Simple Syndication) is a family of web feed formats used topublish frequently updated works—such as blog entries, news headlines, audio, andvideo—in a standardized format. An RSS document (which is called a "feed", "webfeed",or "channel") includes full or summarized text, plus metadata such as publishingdates and authorship.Share. Bookmarking and sharing sites:SSL/TLS. Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer(SSL), are cryptographic protocols that provide communication security over theInternet.*Vlog:Video blogging is a form of blogging for which the medium is videoand is a form ofWeb television.Widgets. A popular way of letting your personality shine through is by gracing your socialnetworking profile with web widgets. Many social networks allow a variety of widgets,and you can usually find interesting widgets located on widget galleries. 4
  5. 5. FAQ:Q. Can I share an update to more than one platform at a time?A. Yes, using TweetDeck and HooteSuite you can post to multiple platforms and from multipleaccounts.Q. Can I schedule posts?A. Yes, using Seesmic you can schedule posts minutes in advance up to months in advance.Q. Are there different genres of Social Media platforms?A. Yes. There are sites for: Blogging (Blogger, Wordpress), Bookmarking (Delicious andDigg), Cloud Storage (Slideshare and box), Location-based updates (foursquare and yelp), Metrics (Klout and Xeeme), Micro blogging (Twitter), Pictures (Picasa and Flickr), and Professional (LinkedIn), Videos (YouTube and Vimeo). 5
  6. 6. Social MediaPlatform About.meLogo lets you quickly build simple and visually elegant splash pagesThey say: that points visitors to your content from around the web.Target Audience Users looking to streamline their internet brand. The site offers registered users a simple platform from which to link multiple online identities, relevant external sites, and popular social networking websites such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Tumblr. It is characterized by its one-page user profiles, each with a large, often-artistic background image and abbreviatedOverall Purpose: biography. When creating business cards or a brand identity, the user only has to put their identity (e.g. which showsAlternate Use: other platforms in use.Favicon:Screenshot: 6
  7. 7. Social Media BloggerPlatformLogoThey say: Free weblog publishing tool from Google, for sharing text, photos and video.Target Audience Anyone who has an opinion.Overall Purpose: Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries.Alternate Use: Companies, groups, and organizations use Blogger to engage customers because RSS Feed subscription is available on this platform.Favicon:Screenshot: 7
  8. 8. Social Box.comMediaPlatformLogoThey Collaboration tools adopted by over 100000 companies globally. Box simplifiessay: online file storage, replaces FTP and connects teams in onlineTarget People who need access to their documents from any location.AudienceOverall Cloud storage on the go.Purpose:Alternate Companies can share documents or even teach classes from this platform.Use:FaviconScreenshot 8
  9. 9. Social Media Delicious.comPlatformLogoThey say: Keep, share, and discover the best of the Web using Delicious, the worlds leading social bookmarking service.Target The avid bookmarker needing access to his/her bookmarks any andAudience everywhere.Overall To save links, bookmark sites, and record notes made about the site of interest.Purpose:Alternate To share links on your main social media site (e.g. Facebook).Use:FaviconScreenshot: 9
  10. 10. Social Media Digg.comPlatformLogoThey say: The best news, videos and pictures on the web as voted on by the Digg community. Breaking news on Technology, Politics, Entertainment, and more!Target Audience The one who bookmarks news.Overall Purpose: Bookmarking links and news on World News, National News, Politics, etc.Alternate Use: (None.)FaviconScreenshot 10
  11. 11. Social Media Facebook.comPlatformLogoThey say: Facebook is a social utility that connects people with friends and others who work, study and live around them.Target Audience People looking to connect with family members, community colleagues, past and present friends.Overall Purpose: To connect with personal friends and colleagues.Alternate Use: To promote business, organizations, and clubs. Companies and schools also pay to post ads.FaviconScreenshot: 11
  12. 12. Social Media FlickrPlatformLogoThey say: Flickr is almost certainly the best online photo management and sharing application in the world.Target Audience People looking to connect with family members, community colleagues, past present friends by sharing pictures.Overall Purpose: Flickr is an image hosting and video hosting website, web services suite, and online community which is a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social mediaAlternate Use: Companies and organizations with scattered teams to share images and videos.FaviconScreenshot: 12
  13. 13. Social Media FoursquarePlatformLogoThey say: Members note their locations with a mobile phone and can find out where friends are.Target Audience Mobile users on the go.Overall Purpose: Foursquare allows users to "check in" to a physical place and share their location with their friends.Many applications have a “Places” button or tab where a user can see a list of nearby places into which the user can check in. If a location is not on the nearby places list, the user can add the location directly from the phone. Once a user has checked in, they have the option of sharing their location with friends in services such as Twitter or Facebook.Alternate Use: For businesses to promote themselves by offering specials based on your location. When the list of local places populates, nearby businesses have a “SPECIAL” icon to inform users to check out their special.FaviconScreenshot: 13
  14. 14. Social Media Google PlusPlatformLogoThey say: Members note their locations with a mobile phone and can find out where friends are.Target Audience People who use Google products regularly.Overall Purpose: To encourage interaction besides e-mails and chat.Alternate Use: Politicians are now seen in Google+ Hangouts. The President hosted a Hang-out January 30th!FaviconScreenshot: 14
  15. 15. Social Media KloutPlatformLogoThey say: Klout is the Standard for Influence.Target Audience The Social Media Advocate wondering how far his/her messages reach.Overall Purpose: To give a snapshot of your reach, to include true reach, amplification, and network impact.Alternate Use: (none.)FaviconScreenshot: 15
  16. 16. Social Media LinkedIn.comPlatformLogoThey say: Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.Target Audience The net savvy professional.Overall Purpose: LinkedIn is a business-related social networking site and is used for professional networking.Alternate Use: Job hunts, job postings, and hobby expansion.FaviconScreenshot: 16
  17. 17. Social Media PinterestPlatformLogoThey say: Pinterest is an online pinboard.Target Audience The social media savant.Overall Purpose: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.Alternate Use: Companies and organizations are starting to use Pinterest to promote their products.FaviconScreenshot: 17
  18. 18. Social Media Skype.comPlatformLogoThey say: Make internet calls for free with Skype.Target Audience Users wanting to communicate with peers by voice, video, and instant messaging over the Internet.Overall Purpose: To make web calls using either your computer or mobile device.Alternate Use: To teach classes via video conference or have group meetings.Favicon 18
  19. 19. Screenshot: 19
  20. 20. Social Media SlidesharePlatformLogoThey say: Offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios.Target Audience People who need access to their documents from any location.Overall Purpose: Cloud storage and document access on the go.Alternate Use: Companies can share documents or even teach classes from this platform.FaviconScreenshot 20
  21. 21. Social Media TwitterPlatformLogoThey say: Instantly connect to whats most important to you. Follow your friends, experts, favorite celebrities, and breaking news.Target Audience MicrobloggersOverall Purpose: To give a snapshot update in 140 characters or less.Alternate Use: To report news or route users to a website’s link.FaviconScreenshot: 21
  22. 22. Social Media TumblrPlatformLogoThey say: A feature rich and free blog hosting platform offering professional and fully customizable templates, bookmarklets, photos, mobile apps, and social networking.Target Audience The Social Media connector.Overall Purpose: Blogging and connecting to your other social media sites.Alternate Use: Importing and exporting to your choice social media platform.FaviconScreenshot:Screenshot of themain page header: 22
  23. 23. Social Media YouTubePlatformLogoThey say: Share your videos with friends, family, and the world.Target Audience Users looking for a clip of a movie, music video, or instructional.Overall Purpose: YouTube is a video-sharing website.Alternate Use: Teaching a class or learning a new technique.FaviconScreenshot: 23
  24. 24. Social Media WordPressPlatformLogoThey say: Free blogs managed by the developers of the WordPress software.Target Audience The reparable blogger.Overall Purpose: To connect the blogger to different sites.Alternate Use: The user can turn this blog into a website or book.FaviconScreenshot: 24
  25. 25. Social Media VimeoPlatformLogoThey say: Vimeo is a respectful community of creative people who are passionate about sharing the videos they make.Target Audience Independent filmmakers.Overall Purpose: To showcase film work and interviews.Alternate Use: (none).FaviconScreenshot: 25
  26. 26. Social Media YelpPlatformLogoThey say: User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More at Yelp.Target Audience Bloggers on the go.Overall Purpose: For users to rate experiences based on location.Alternate Use: For companies to promote their business.FaviconScreenshot: 26