Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media In The Workplace - CASLIS Workshop Jan2009

460 views

Published on

Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media In The Workplace - CASLIS Workshop Jan2009

  1. 1. Social Media in the Workplace: Having Fun While Getting it Done Presented by Kimberly Silk, MLS BrightSail Strategic Marketing January 12, 2009
  2. 2. Our Agenda <ul><li>Defining Social Media and Web 2.0 </li></ul><ul><li>Why Social Media works so well </li></ul><ul><li>Technologies You’re Using (Q&A) </li></ul><ul><li>Technologies To Consider </li></ul><ul><li>Ongoing Issues re: Social Media in the Workplace </li></ul><ul><li>What will Web 3.0 be? </li></ul><ul><li>Q & A </li></ul><ul><li>LUNCH!! </li></ul>
  3. 3. What is Social Media, Anyway? <ul><li>Wikipedia says: </li></ul><ul><ul><ul><li>Social media  are primarily Internet- and mobile-based tools for sharing and discussing information among human beings . The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio . This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities , as people share their stories and experiences.  </li></ul></ul></ul>
  4. 4. Defining Web 2.0 <ul><li>Web 1.0 was about seeking out information and one-to-one communication </li></ul><ul><ul><li>We searched for, retrieved and read content on web sites; </li></ul></ul><ul><ul><li>We used email to communicate. </li></ul></ul><ul><li>Web 2.0 is about interacting and sharing with each other, one to many and many to many, and with more immediacy </li></ul><ul><ul><li>We podcast, mass collaborate on wikis and blogs, chat using instant messaging, and share our daily thoughts activities on Facebook and Twitter. </li></ul></ul><ul><ul><li>Government 2.0 can provide more effective service delivery to citizens using the multiple communication channels they prefer. </li></ul></ul>
  5. 5. Web 3.0 is…. <ul><li>There are several opinions here, so let’s get back to this later. </li></ul><ul><li>For now, let’s talk about why Social Media works … </li></ul>
  6. 6. Social Media Enhances Communication <ul><li>Social media does not exist without a community to create it and keep it going; the technology is just the conduit. </li></ul><ul><li>The community creates the rules of engagement as they go along, and constant collaboration naturally separates quality input from the trash. </li></ul><ul><li>There are constant checks and balances, which results in a knowledge base that is as reliable as the community that created it. </li></ul><ul><li>Social media is infinite: there is not a set number of pages or hours. Anybody can participate in social media by adding comments, instant messaging or even editing the content themselves. </li></ul>
  7. 7. Social Media Engages Generation Y <ul><li>Generation Y has grown up digital, communicating in new, multi-channel ways </li></ul><ul><ul><li>They watch TV while using the computer, and on the computer they may simultaneously listening to music, chatting with friends, posting to FaceBook and playing a game. They may also be texting on their phones. </li></ul></ul><ul><ul><li>Email is “old school”. Instant messaging, texting and posting to social network sites is preferred. </li></ul></ul><ul><li>Engaging the Gen Y’s through social media will appeal to their communication preferences, and draw out the new ideas you’re looking for. </li></ul>
  8. 8. Social Media is Popular <ul><li>Canada has the most Facebook users outside of the United States, at more than 10.6 million - that's about 32% of the entire population of the country- including those too young and &quot;too old&quot; to be on Facebook. </li></ul><ul><ul><li>Profile by age: </li></ul></ul><ul><ul><ul><li>Canadian users between the ages of 13 and 19 = 2.7 million </li></ul></ul></ul><ul><ul><ul><li>19 to 25 = 3.3 million </li></ul></ul></ul><ul><ul><ul><li>25 to 35 = 3.2 million </li></ul></ul></ul><ul><ul><ul><li>35 to 45 = 1.5 million </li></ul></ul></ul><ul><ul><ul><li>45+ = 1 million </li></ul></ul></ul><ul><ul><ul><li>Source: http://socialmediagroup.com/2008/12/29/december-facebook-statistics-canada / </li></ul></ul></ul>Source: http://profectio.com/7-million-canadians-choose-facebook-dominance-continues-in-2008
  9. 9. Social Media (can be) Darn Cheap <ul><li>Many tools are free </li></ul><ul><li>Those that are not free have levels of fees, depending on your needs </li></ul><ul><li>Open Source tools are a terrific way to take advantage of emerging technologies, and to “give back” by participating in the development community </li></ul><ul><li>Just remember: you get what you pay for. </li></ul>
  10. 10. Social Media Requires Work <ul><li>Culture is critical; if your culture is not ready for the openness and lack of established protocols that social media brings, they will likely fail; </li></ul><ul><ul><li>Successful online communities have support from top levels of management and buy-in from all team members; </li></ul></ul><ul><li>Communities need people to create, build and maintain them; </li></ul><ul><ul><li>Successful communities need the “worker bees” to contribute, moderate when necessary, and do the house-keeping necessary for a healthy, rich, well-maintained network. </li></ul></ul>
  11. 11. Social Media Technologies <ul><li>What You’re Already Using </li></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><ul><li>Terrific for distributing your message to the iPod generation </li></ul></ul></ul><ul><ul><ul><li>DND uses podcasts to recruit new grads </li></ul></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>Great for disseminating news; can use a blog’s RSS feed to distribute the news via RSS readers or direct to inbox (i.e. Feedburner) </li></ul></ul></ul><ul><ul><ul><li>Privacy Commissioner blogging on privacy issues </li></ul></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><ul><li>Good for building an encyclopaedia of knowledge through collaboration </li></ul></ul></ul><ul><ul><ul><li>NRC has set up a department wiki </li></ul></ul></ul>
  12. 12. Social Media in the Workplace <ul><li>What else have you tried? </li></ul><ul><li>How’s it going? </li></ul>
  13. 13. Social Media Technologies <ul><li>Other useful tools to consider </li></ul><ul><ul><li>Collaborative platforms such as BaseCamp, Ning, and Google Groups </li></ul></ul><ul><ul><li>LinkedIn – a business-focused social network </li></ul></ul><ul><ul><li>iGoogle and Google Apps – build your own team dashboard </li></ul></ul><ul><ul><li>YouTube – creating GOC video channels for public consumption </li></ul></ul>
  14. 14. 37 Signals Web-based Collaboration
  15. 15. BaseCamp Project Mgmt & Collaboration
  16. 16. Ning – DIY Social Networks
  17. 17. Another Ning example
  18. 18. Google Groups
  19. 19. LinkedIn
  20. 20. LinkedIn Groups
  21. 21. iGoogle – Build Your Own Dashboard
  22. 22. Google Apps
  23. 23. YouTube
  24. 24. Ongoing Issues Every Step of the Way <ul><li>Security </li></ul><ul><ul><li>who sees what, when? </li></ul></ul><ul><li>Privacy </li></ul><ul><ul><li>the fine balance between personalization and TMI </li></ul></ul><ul><li>Policies & procedures </li></ul><ul><ul><li>The Acceptable Use guidelines are a great place to start </li></ul></ul><ul><li>Codes of conduct </li></ul><ul><ul><li>Refining the rules of the road </li></ul></ul>
  25. 25. What’s Next? What will Web 3.0 be? <ul><li>We’re not there yet, so defining the next wave is tricky, but we can speculate; </li></ul><ul><li>The Semantic Web is a more intelligent web, where we allow technology to offer us intelligent options based on “knowing” us </li></ul><ul><li>Systems can come to know us through data mining, natural language search, and recommendation engines; </li></ul><ul><li>More open technologies, more mash-ups, technologies become less siloed, more seamless and interoperable; </li></ul><ul><li>Or, perhaps it’s just ubiquitous broadband. </li></ul>
  26. 26. Sites We’ve Discussed <ul><li>BaseCamp, Highrise, Backpack and Campfire - www.37signals.com </li></ul><ul><li>Ning – www.ning.com </li></ul><ul><li>LinkedIn – www.linkedin.com </li></ul><ul><li>iGoogle - www.google.com/ig </li></ul><ul><li>Google Groups - groups.google.ca </li></ul><ul><li>Google Apps - www.google.com/a/ </li></ul><ul><li>YouTube – www.youtube.com </li></ul>
  27. 27. Questions and Discussion
  28. 28. Thank You <ul><li>Email Kim to get a copy of this presentation: </li></ul><ul><li>[email_address] </li></ul><ul><li>Kim can also be found here: </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter (kimberly.silk) </li></ul><ul><li>SlideShare: ksilk </li></ul><ul><li>Web: www.brightsail.com </li></ul>

×