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Social Media In The Workplace - CASLIS Workshop Jan2009


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Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.

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Social Media In The Workplace - CASLIS Workshop Jan2009

  1. 1. Social Media in the Workplace: Having Fun While Getting it Done Presented by Kimberly Silk, MLS BrightSail Strategic Marketing January 12, 2009
  2. 2. Our Agenda <ul><li>Defining Social Media and Web 2.0 </li></ul><ul><li>Why Social Media works so well </li></ul><ul><li>Technologies You’re Using (Q&A) </li></ul><ul><li>Technologies To Consider </li></ul><ul><li>Ongoing Issues re: Social Media in the Workplace </li></ul><ul><li>What will Web 3.0 be? </li></ul><ul><li>Q & A </li></ul><ul><li>LUNCH!! </li></ul>
  3. 3. What is Social Media, Anyway? <ul><li>Wikipedia says: </li></ul><ul><ul><ul><li>Social media  are primarily Internet- and mobile-based tools for sharing and discussing information among human beings . The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio . This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities , as people share their stories and experiences.  </li></ul></ul></ul>
  4. 4. Defining Web 2.0 <ul><li>Web 1.0 was about seeking out information and one-to-one communication </li></ul><ul><ul><li>We searched for, retrieved and read content on web sites; </li></ul></ul><ul><ul><li>We used email to communicate. </li></ul></ul><ul><li>Web 2.0 is about interacting and sharing with each other, one to many and many to many, and with more immediacy </li></ul><ul><ul><li>We podcast, mass collaborate on wikis and blogs, chat using instant messaging, and share our daily thoughts activities on Facebook and Twitter. </li></ul></ul><ul><ul><li>Government 2.0 can provide more effective service delivery to citizens using the multiple communication channels they prefer. </li></ul></ul>
  5. 5. Web 3.0 is…. <ul><li>There are several opinions here, so let’s get back to this later. </li></ul><ul><li>For now, let’s talk about why Social Media works … </li></ul>
  6. 6. Social Media Enhances Communication <ul><li>Social media does not exist without a community to create it and keep it going; the technology is just the conduit. </li></ul><ul><li>The community creates the rules of engagement as they go along, and constant collaboration naturally separates quality input from the trash. </li></ul><ul><li>There are constant checks and balances, which results in a knowledge base that is as reliable as the community that created it. </li></ul><ul><li>Social media is infinite: there is not a set number of pages or hours. Anybody can participate in social media by adding comments, instant messaging or even editing the content themselves. </li></ul>
  7. 7. Social Media Engages Generation Y <ul><li>Generation Y has grown up digital, communicating in new, multi-channel ways </li></ul><ul><ul><li>They watch TV while using the computer, and on the computer they may simultaneously listening to music, chatting with friends, posting to FaceBook and playing a game. They may also be texting on their phones. </li></ul></ul><ul><ul><li>Email is “old school”. Instant messaging, texting and posting to social network sites is preferred. </li></ul></ul><ul><li>Engaging the Gen Y’s through social media will appeal to their communication preferences, and draw out the new ideas you’re looking for. </li></ul>
  8. 8. Social Media is Popular <ul><li>Canada has the most Facebook users outside of the United States, at more than 10.6 million - that's about 32% of the entire population of the country- including those too young and &quot;too old&quot; to be on Facebook. </li></ul><ul><ul><li>Profile by age: </li></ul></ul><ul><ul><ul><li>Canadian users between the ages of 13 and 19 = 2.7 million </li></ul></ul></ul><ul><ul><ul><li>19 to 25 = 3.3 million </li></ul></ul></ul><ul><ul><ul><li>25 to 35 = 3.2 million </li></ul></ul></ul><ul><ul><ul><li>35 to 45 = 1.5 million </li></ul></ul></ul><ul><ul><ul><li>45+ = 1 million </li></ul></ul></ul><ul><ul><ul><li>Source: / </li></ul></ul></ul>Source:
  9. 9. Social Media (can be) Darn Cheap <ul><li>Many tools are free </li></ul><ul><li>Those that are not free have levels of fees, depending on your needs </li></ul><ul><li>Open Source tools are a terrific way to take advantage of emerging technologies, and to “give back” by participating in the development community </li></ul><ul><li>Just remember: you get what you pay for. </li></ul>
  10. 10. Social Media Requires Work <ul><li>Culture is critical; if your culture is not ready for the openness and lack of established protocols that social media brings, they will likely fail; </li></ul><ul><ul><li>Successful online communities have support from top levels of management and buy-in from all team members; </li></ul></ul><ul><li>Communities need people to create, build and maintain them; </li></ul><ul><ul><li>Successful communities need the “worker bees” to contribute, moderate when necessary, and do the house-keeping necessary for a healthy, rich, well-maintained network. </li></ul></ul>
  11. 11. Social Media Technologies <ul><li>What You’re Already Using </li></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><ul><li>Terrific for distributing your message to the iPod generation </li></ul></ul></ul><ul><ul><ul><li>DND uses podcasts to recruit new grads </li></ul></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>Great for disseminating news; can use a blog’s RSS feed to distribute the news via RSS readers or direct to inbox (i.e. Feedburner) </li></ul></ul></ul><ul><ul><ul><li>Privacy Commissioner blogging on privacy issues </li></ul></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><ul><li>Good for building an encyclopaedia of knowledge through collaboration </li></ul></ul></ul><ul><ul><ul><li>NRC has set up a department wiki </li></ul></ul></ul>
  12. 12. Social Media in the Workplace <ul><li>What else have you tried? </li></ul><ul><li>How’s it going? </li></ul>
  13. 13. Social Media Technologies <ul><li>Other useful tools to consider </li></ul><ul><ul><li>Collaborative platforms such as BaseCamp, Ning, and Google Groups </li></ul></ul><ul><ul><li>LinkedIn – a business-focused social network </li></ul></ul><ul><ul><li>iGoogle and Google Apps – build your own team dashboard </li></ul></ul><ul><ul><li>YouTube – creating GOC video channels for public consumption </li></ul></ul>
  14. 14. 37 Signals Web-based Collaboration
  15. 15. BaseCamp Project Mgmt & Collaboration
  16. 16. Ning – DIY Social Networks
  17. 17. Another Ning example
  18. 18. Google Groups
  19. 19. LinkedIn
  20. 20. LinkedIn Groups
  21. 21. iGoogle – Build Your Own Dashboard
  22. 22. Google Apps
  23. 23. YouTube
  24. 24. Ongoing Issues Every Step of the Way <ul><li>Security </li></ul><ul><ul><li>who sees what, when? </li></ul></ul><ul><li>Privacy </li></ul><ul><ul><li>the fine balance between personalization and TMI </li></ul></ul><ul><li>Policies & procedures </li></ul><ul><ul><li>The Acceptable Use guidelines are a great place to start </li></ul></ul><ul><li>Codes of conduct </li></ul><ul><ul><li>Refining the rules of the road </li></ul></ul>
  25. 25. What’s Next? What will Web 3.0 be? <ul><li>We’re not there yet, so defining the next wave is tricky, but we can speculate; </li></ul><ul><li>The Semantic Web is a more intelligent web, where we allow technology to offer us intelligent options based on “knowing” us </li></ul><ul><li>Systems can come to know us through data mining, natural language search, and recommendation engines; </li></ul><ul><li>More open technologies, more mash-ups, technologies become less siloed, more seamless and interoperable; </li></ul><ul><li>Or, perhaps it’s just ubiquitous broadband. </li></ul>
  26. 26. Sites We’ve Discussed <ul><li>BaseCamp, Highrise, Backpack and Campfire - </li></ul><ul><li>Ning – </li></ul><ul><li>LinkedIn – </li></ul><ul><li>iGoogle - </li></ul><ul><li>Google Groups - </li></ul><ul><li>Google Apps - </li></ul><ul><li>YouTube – </li></ul>
  27. 27. Questions and Discussion
  28. 28. Thank You <ul><li>Email Kim to get a copy of this presentation: </li></ul><ul><li>[email_address] </li></ul><ul><li>Kim can also be found here: </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter ( </li></ul><ul><li>SlideShare: ksilk </li></ul><ul><li>Web: </li></ul>