Dublin Social Media

401 views

Published on

The City of Dublin - Social Media the Web and Future of Citizen Engagement

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
401
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dublin Social Media

  1. 1. The City of Dublin Social Media the Web and Future of Citizen Engagement January 22, 2010
  2. 2. Social Media and the Web <ul><li>The web has changed the way we get our news </li></ul><ul><ul><li>Monthly, weekly, daily… </li></ul></ul><ul><ul><li>As it happens </li></ul></ul>
  3. 3. Social Media Overview <ul><li>Contributing to the internet has never been as accessible and less technical and cheap </li></ul>
  4. 4. Communications Landscape <ul><li>Consumer is now the producer </li></ul>
  5. 5. Who Controls the Message? <ul><li>Social Media has opened power </li></ul>City of Dublin Resident
  6. 9. Who Controls the Message? <ul><li>Now the resident has the power </li></ul>Resident MySpace City of Dublin YouTube Wikipedia Facebook Blogs Twitter Flickr
  7. 10. How do you manage Social Media <ul><li>Combination of tools is a key </li></ul><ul><li>Find the right outlets for you </li></ul><ul><li>Build community and open dialogue </li></ul><ul><li>Deliver the right message to the right audience via the right medium </li></ul>
  8. 11. Build Relationships <ul><li>Concentrate on the Relationship Not the Technology </li></ul><ul><li>Social Media lets you engage with residents unlike any time in history </li></ul>
  9. 12. WHAT DUBLIN IS DOING
  10. 13. What is Working in Dublin <ul><li>Web site is centerpiece </li></ul><ul><ul><li>Flexible layout </li></ul></ul><ul><ul><li>Web updated 24/7 </li></ul></ul><ul><li>2009 Stats </li></ul><ul><ul><li>736,609 Visits </li></ul></ul><ul><ul><li>2,300,268 Pageviews </li></ul></ul>
  11. 14. What is Working in Dublin <ul><li>RSS Feed </li></ul><ul><ul><li>Pushing content </li></ul></ul>
  12. 15. What is Working in Dublin <ul><li>Dublin Blogs </li></ul><ul><ul><li>Create a conversation </li></ul></ul>
  13. 16. What is Working in Dublin <ul><li>YouTube </li></ul><ul><ul><li>Dublin Ohio / Dublin Irish Festival </li></ul></ul>
  14. 17. What is Working in Dublin <ul><li>Streaming Video </li></ul><ul><ul><li>DTV Content: Council / IHID </li></ul></ul><ul><ul><li>UStream </li></ul></ul>
  15. 18. What is Working in Dublin <ul><li>Podcasts </li></ul><ul><ul><li>Council meeting audio </li></ul></ul>
  16. 19. What is Working in Dublin <ul><li>Flickr </li></ul><ul><ul><li>Events: St. Patrick’s Day / DIF /July 4 </li></ul></ul><ul><ul><li>Dublin Parks </li></ul></ul>
  17. 20. What is Working in Dublin <ul><li>Twitter </li></ul><ul><ul><li>twitter.com/DublinOhio </li></ul></ul>
  18. 21. What is Working in Dublin <ul><li>e-News from Dublin </li></ul><ul><ul><li>Mail Chimp </li></ul></ul>
  19. 22. What is Working in Dublin <ul><li>Facebook </li></ul><ul><ul><li>Dublin Ohio </li></ul></ul>
  20. 23. HOW DO WE MANAGE
  21. 24. Manage the Message <ul><li>Deliver the right message to the right audience via the right medium </li></ul><ul><li>Create a message document </li></ul>
  22. 25. Benefits of Social Media <ul><li>Search engine prominence </li></ul><ul><li>Deeper relationships with residents </li></ul><ul><li>Increased awareness of brand </li></ul><ul><li>Broadening of professional network </li></ul>
  23. 26. Five Things to Takeaway <ul><li>Begin a Social Media monitoring / listening program </li></ul><ul><ul><li>Google Alerts, Yahoo Alerts, Technorati </li></ul></ul><ul><li>Use RSS feeds to bring the news to you </li></ul><ul><li>Join Facebook / Twitter / Flickr </li></ul>
  24. 27. From the Phone to the Wave <ul><li>Where will we go next? </li></ul>
  25. 28. QUESTIONS Bruce Edwards [email_address] 614.410.4511 http://dublin.oh.us/web/social

×