Product Management, Product Marketing, Product Development, Innovation,

1. LOREN DOPPELT
Palatine, IL 60067
847-652-6865
lorendoppelt@comcast.net
www.lorendoppelt.com
http://www.linkedin.com/in/lorendoppelt
Product Management, Product Marketing, Product Development, Innovation
CAREER SUMMARY
Innovative consumer and industrial products marketing executive with extensive knowledge in product
design, development, brand and product management. Launched dozens of new products driven by voice
of the consumer research utilizing stage gate development processes. Granted 11 utility and design
patents in various product categories. Distributor, big box, and mass merchant experience along with global
sourcing and manufacturing including Asia and Europe.
SKILLS
• Product Development • Durable and Consumer Products
• Product Management • Strategic Product Planning
• Product Marketing • Marketing Communications and Packaging
• Brand Management • Team leadership and Mentoring/Coaching
• New Product Launch • P & L Management and Budget Control
• Product Innovation • Social Media Marketing
PROFESSIONAL EXPERIENCE
HB Fuller – Construction Products, Aurora, IL 2018 ‒ 2020
Market Manager – Flooring Products
Marketing manager of new products and current line of 650 Sku’s for all TEC® Tile and Flooring products.
 Created strategic and tactical plan to relaunch existing premium mortar which resulted in an
increase in sales of $1.54M over previous year making it the number one wholesale sku at $2.1M.
This involved detailed demonstration program and distributor engagement.
 Developed and implemented new process for vetting out new product ideas to reduce decision
making time from 60 days to 7 days.
 Developed a contractor trial fulfillment and rebate program which enabled 1500 contractors to “try
before you buy” product improving adoption rate of mortar to 88%.
 Launched a $2M dollar line of 9 products for key distributor in 3 months’ time period. Included all
packaging and technical data sheets.
Genomma Lab, USA, Deerfield, IL 2016 ‒ 2017
Associate Director ‒ Innovation
Director of innovation and product development for OTC and Health and Beauty Products. Products are
focused on Hispanic market targeting retailers Walgreens, Wal-Mart, CVS, Target, and Meijer.
• Launched 36 new products in 14 months resulting in 35% of total sales.
• Created 3 Modular displays and shipped to 1500 stores in 3 weeks.
• Developed consumer product trial testing program of 200 users creating online reviews for Amazon.com,
Drugstore.com, and Walgreens.com
SWANSON TOOL CO, INC., Frankfort, IL 2013 ‒ 2015
Director of Marketing & Product Development
Director of Marketing for Strategic Marketing, Brand, and Product for Hand and Measuring tool products.
• Generated $1.5M first year sales by developing and launching “new to the world” innovative Savage®
Tape Measure product line in 10 months. Included negotiating licensing agreement, all new packaging
and merchandising.
• Launched 35 new products and promotional kits resulting in a vitality index of new product sales of 31%.
• Increased online traffic by 300% developing new corporate website www.swansontoolco.com.

2. Page 2 Loren Doppelt 847-652-6865
SEARS HOLDINGS CORPORATION, Hoffman Estates, IL 2010 – 2012
Director Product Management – Craftsman Lawn & Garden
Strategic management and development of $800M Lawn and Garden categories of wheeled products
including Lawn and Garden Tractors, Push Lawn Mowers, Snow Throwers, and Tillers.
• Launched Best in Class Turn Tight® Tractor increasing sales 21% and market share 6.7%.
• Generated $12.1 by expanded Craftsman Lawn Mowers and Snow Throwers at Ace Hardware.
• Launched 30 new products in 2012 contributing to industry leading vitality index of 68%.
ROBERT BOSCH TOOL CORPORATION, Mt Prospect, IL 2007 – 2010
Director, Product Marketing – Rotary Tool Division – Rotozip®
Directed product and strategic planning of $50M product line.
• Launched 13 New Products and 8 kit executions in 2009 which generated 38% of total revenue.
• Awarded 3rd
place in Robert Bosch Innovation contest for Tile Dock® cutting station product.
• Identified and implemented $300K in cost reductions for a 4% margin improvement.
FELLOWES, INC., Itasca, IL 2005 – 2007
Director of Marketing – Commercial Shredders
Director for $70M Shredder Category and $5.8M marketing budget
• Generated $8.5M in revenue, developing and launching a new line of 5 paper shredders with first in
industry Safe Sense® Technology.
• Created a 3-year Product Roadmap for Paper Shredders to include new to world product innovations.
WORLD KITCHEN, INC., Rosemont, IL 2004 – 2005
Director of Marketing – Kitchenware and Private Label
Managed product team for $30M category including Strategic Planning and New Product Development
• Launched 38 new products and managed 800 sku product line.
• Generated $2.1M in revenue by successfully negotiating a License Agreement with Pyrex trademark.
THE SIGN ADVANTAGE, INC., Palatine, IL 2001 – 2004
General Manager – Start-up Venture
Directed Sales and Operations of Marketing, Sign, and Graphics Business.
• Grew customer base from 0 to 325 in first year. Annual Sales 211% greater than competitive Sign Shop
startups in same time period. 65% gross margins with 99.8% customer satisfaction.
THE CHAMBERLAIN GROUP, Division of Duchossois Industries, Elmhurst, IL 1988 – 2001
HAND TOOLS INTERNATIONAL, INC., Lake Zurich, IL
Vice President – Power Tool Group
Director, WAXCOA, Waxing Corporation of America
Director of Marketing – New Product Development
• Managed the acquisition transfer from The Chamberlain Group. Successfully transitioned 100% of
employees (15), customers (3000), and Manufacturer Sales Representatives (38).
• Expert witness in design and utility patent infringement lawsuit against Chinese Manufacturer.
• Program Manager – $10M Garage Door Opener Accessory program.
• Granted 8 Patents for Garage Door Transmitters, Openers, and Accessories.
EDUCATION
MBA, Marketing, Roosevelt University, Chicago, IL
BSME, Mechanical Engineering, Bradley University, Peoria, IL
Pennebaker Direct & Interactive Marketing Certificate Program, DePaul University, Chicago, IL
Finance for Executives, Kellogg School of Management, Northwestern University, Evanston, IL
Six Sigma Green Belt Certification
Social Media Marketing Certificate Course – William Rainey Harper College
Digital Marketing Course – Shaw Academy
11 Utility and Design patents among 3 product categories