This file displays in graphic form my experience and bio

1. CAREER AT A GLANCE
1996 2004 2013 2016 2017 Present
Director Marketing, Pipe Joining
Director Marketing, Construction & Industrial
CMO|VP Marketing & Product Dev. &
International Sales
VP | Sr. Dir. Flooring
Global Leader with well-rounded 20-year multi-industry experience and demonstrable track record delivering sales, margin and EBIT growth through sales,
marketing and business development strategies. Highly-skilled resolving complex business issues with proven background in Marketing, Business Strategy
formulation, Analytical Market Research, Conjoint Analysis, and Qualitative VOC Methodologies, Supplier Qualification and Product Ideation, Development
and Validation; Sales Planning, execution and support; Digital marketing and CRM/CX.
Biographical Information
J Elias Campos is a widely respected executive with a record of growing business
by crafting and deploying strategies, operation processes and managing talent.
Elias has a proven track record developing complex new products and new
businesses, growing domestic and international sales, and managing multi-
channel distribution (industrial, DIY, Direct, On-Line). He has also managed
mergers and acquisitions and has extensive B2B, Digital Marketing and Customer
Experience management
In 2017, Elias was hired from his position of GM IOT with Rainbird Corporation to
run Lamosa Group’s US operations. From 2013 to 2016, Elias worked as the VP |
Sr. Director of Mohawk Industries’ in Dallas. At Mohawk, Elias delivered a
company-wide product plan that in seven months catapulted the company to the
clear category leadership in the retail, builder and commercial channels. In
addition, he executed a plan that leveraged the company’s assets and delivered
new products worth $10M with 17% higher gross margin than legacy products.
Prior to Mohawk, Elias served as VP Marketing | CMO of Horton Automatics, a
division of Overhead Door Corporation, a Sanwa Shutter business. At Horton,
Elias built the marketing function from the ground up including: marketing
strategy and planning, brand strategy and management, managing customers,
executing the marketing plan and managing the marketing function. In addition,
Elias was responsible for international sales and was the leader of the company
Oracle CRM and digital marketing strategy. Elias managed to achieve sales and
EBIT goals in seven of the eight years with the company; also he managed to
increase brand awareness from 23% to 52%. Both visionary and hands-on, he
implemented day-to-day operating procedures, created product development
discipline, deployed the digital infrastructure to support growth and led the
forward integration strategy. Through this cumulative effort, Horton doubled in
size in five years. Prior to Horton Automatics, Elias spent 2 years at the corporate
office of Overhead Door as a Global Director of Product Development where he
was responsible for NPD function for a $700M business. Earlier, Elias spent 8
years with Emerson Electric. At Emerson he was the Director of Global Marketing
of a $350M business.
Elias holds an MBA from Cleveland State University, a Specialization in General
Management and a B.S. Civil Engineer. He has been a member of the board of
directors of Master Savvy, TodoCash and the Spert Group.
Portable Skills & Results
Marketing
& Sales
Strategy
Global
Business &
Partnership
Dev.
Innovation
&
Thought
Leadership
P&L
Accountable
Solid Leadership Skills
J Elias Campos
LEADING ORGANIZATIONS
TO RENEWED GROWTH AND PROFITABILITY
RESULTS IN THE GLOBAL
MARKETPLACE
Established a marketing function from
the ground up including product development discipline,
brand and customer experience management, Also
prioritized a $6M budget for maximum impact leading to
brand awareness leadership and the achievement of
financial goals in 7 of 8 years.
Created the new and different; e.g.,
1. Launching new products that endured the test of
time or processes that enable multimillion dollars in
savings and impacted a global corporation.
2. Taking a segment of a $9B flooring company from
also-ran status to product category leadership in 12
months.
3. Deploying a market segmentation model that
resulted in: a) a forward acquisition strategy by
which 6 companies were acquired in four years; b)
the prioritization of sales and marketing initiatives;
c) the achievement of financial goals in 7 of 8 years.
Developed an international sales
presence that double the business with traditional
customers and developed new relationship with system
suppliers for highly engineered solutions.
Consistently achieved business
goals leading talented individuals in industries as varied as
energy, industrial equipment and consumer durable
goods. Doubled a company size and exceeded new
product sales and margins year after year
5641 Yeary Rd, Plano, TX, 75093 | C: (440) 570-5699 | www.linkedin.com/in/jeliascampos
Team
Building |
Coaching &
Mentoring
Digital Marketing
CRM | CX
M&A
Strategic
Planning
1994 1997 2004 2012
BS CIVIL ENG MS GEN. MGMT MBA INDUSTRIAL MKTG MKTG STRAT & DIGITAL MKTG
GM IOT
Controllers
President | GM