2. UPDATED 1/14/16
MRI FALL 2015 AUDIENCE % COMP INDEX
BASE: ADULTS 18+ (000)
ADULTS 11,895
MEN 7,336 61.7% 128
WOMEN 4,559 38.3% 74
AGE 18 TO 24 2,910 24.5% 195
AGE 25 TO 34 2,966 24.9% 141
AGE 35 TO 44 2,241 18.8% 113
AGE 45 TO 54 1,792 15.1% 84
AGE 55+ 1,985 16.7% 47
AGE 18 TO 34 5,877 49.4% 163
AGE 18 TO 49 8,995 75.6% 136
AGE 25 TO 49 6,085 51.2% 119
AGE 25 TO 54 6,999 58.8% 113
AGE 21+ 10,740 90.3% 95
MEDIAN AGE 35.3
HHI $150,000+ 2,026 17.0% 141
HHI $100,000+ 3,912 32.9% 119
HHI $75,000+ 5,279 44.4% 108
HHI $60,000+ 6,451 54.2% 105
HHI $50,000+ 7,311 61.5% 103
MEDIAN HHI $66,440
IEI $100,000+ 739 6.2% 101
IEI $75,000+ 1,415 11.9% 103
IEI $60,000+ 2,183 18.4% 108
IEI $50,000+ 2,766 23.3% 104
MEDIAN IEI $35,358
(continued on following page)
2016READER
PROFILE
3. UPDATED 1/14/16
MRI FALL 2015 AUDIENCE % COMP INDEX
BASE: ADULTS 18+ (000)
EMPLOYED 8,115 68.2% 112
PROFESSIONAL/ 3,096 26.0% 110
MANAGERIAL
ANY COLLEGE 7,204 60.6% 104
GRAD COLLEGE+ 3,151 26.5% 91
ATTENDING COLLEGE 1,525 12.8% 154
SINGLE 5,761 48.4% 173
MARRIED 4,384 36.9% 69
ANY CHILDREN 5,225 43.9% 111
IN HOUSEHOLD
OWN HOME 6,819 57.3% 85
MEDIAN VALUE $226,500
WHITE 8,838 74.3% 99
BLACK 1,761 14.8% 118
ASIAN 204 1.7% 52
OTHER 1,327 11.2% 115
SPANISH / HISPANIC
ORIGIN
1,781 15.0% 98
METROPOLITAN CBSA 10,511 88.4% 103
A/B COUNTY 8,946 75.2% 105
C/D COUNTY 2,949 24.8% 87
READERS-PER-COPY 8.39
CIRCULATION (000) 1,495
Source: MRI Fall 2015
2016READER
PROFILE
4. UPDATED 1/14/16All dates and issue themes are subject to change.
2016EDITORIAL
CALENDAR
COVER DATE AD CLOSE ON SALE
JAN 14 12/10 1/1
JAN 28 12/23 1/15
FEB 11 1/8 1/29
GRAMMYs and Peter Travers’ Oscars Preview
FEB 25 1/22 2/12
Sundance Film Festival Recap
MAR 10 2/5 2/26
New Faces
MAR 24 2/19 3/11
APR 7 3/4 3/25
Country Special
APR 21 3/18 4/8
MAY 5 4/1 4/22
MAY 19 4/15 5/6
Playlist Special
JUNE 2 4/29 5/20
Summer Tours
JUNE 16 5/13 6/3
Summer Cable Preview
JULY 1 5/27 6/17
JULY 14 - 28 6/10 7/1
Summer Double
AUG 11 7/8 7/29
AUG 25 7/22 8/12
SEPT 8 8/5 8/26
Fall Music Preview/Football Issue
SEPT 22 8/19 9/9
TV Issue
OCT 6 9/2 9/23
Smart Cars
OCT 20 9/16 10/7
Hot Issue
NOV 3 9/30 10/21
NOV 17 10/14 11/4
DEC 1 10/28 11/18
Holiday Gift Guide
DEC 15 - 29 11/11 12/2
2016 Year In Review
5. UPDATED 1/14/16
TOTAL CIRCULATION 1,459,154
Paid and verified
SUBSCRIPTIONS 1,385,800
Paid and verified
PAID 1,321,991
VERIFIED 63,809
% SUBSCRIPTIONS 95.0%
Paid and verified
NEWSSTAND 73,354
% NEWSSTAND 5.0%
% ABOVE RATE BASE 0.6%
SINGLE COPY PRICE $4.99
BASIC SUBSCRIPTION $39.96
Price/ 1 year
AVERAGE SUBSCRIPTION $0.94
Price per copy
AVERAGE SUBSCRIPTION $24.46
Price per year
% SUBS SOLD 76.5%
12+ Month duration
% SUBS SOLD 18.1%
13+ Month duration
% SOLD WITH PREMIUM 0.1%
Please note: Average single copy including double issue price: $4.99.
2016RATE BASE
1,450,000
VIEW DETAILED AAM PUBLISHER’S STATEMENT
VIEW DETAILED AAM AUDIT REPORT
Source: AAM Publisher’s Statement,
Six months ended June 30, 2015.
6. UPDATED 1/14/16
4 COLOR GROSS NET
FULL PAGE 233,270 198,280
2/3 PAGE 196,615 167,123
1/2 PAGE 139,965 118,970
1/3 PAGE 93,310 79,314
BLACK & WHITE GROSS NET
FULL PAGE 209,945 178,453
2/3 PAGE 167,960 142,766
1/2 PAGE 125,965 107,070
1/3 PAGE 83,980 71,383
GROSS NET
COVER 2 291,590 247,852
COVER 4 256,600 218,110
Rolling Stone Ratebase = 1,450,000
Frequency discounts are NOT applicable for Rolling Stone
TERMS & CONDITIONS
DOWNLOAD MECHANICAL REQUIREMENTS
2016RATES
& SPECS
7. UPDATED 1/14/16
Audience
DEMOGRAPHICS
MALE 63%
FEMALE 37%
A18-34 5.9 MILLION USERS, INDEX 157
A25-54 7.7 MILLION USERS, INDEX 131
MEDIAN HHI $87,919
Source: comScore Media Metrix, 10 month average (Jan – Oct 2015)
TRAFFIC
• 22.2 MILLION UNIQUE VISITORS
• 183.3 MILLION PAGE VIEWS
• 2:41 MINUTES PER VISIT
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SOCIAL EXTENSIONS
FACEBOOK: 4.3 MILLION FANS
TWITTER: 4.8 MILLION FOLLOWERS
Source: Facebook/Twitter fans/followers as of 11/30/15
MOBILE (SMARTPHONE + TABLET)
• 13.2 MILLION UNIQUE VISITORS
• 80.2 MILLION PAGE VIEWS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SMARTPHONE: 11.1 MILLION UNIQUE VISITORS
TABLET: 2.1 MILLION UNIQUE VISITORS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
2016ONLINE
CONTENT
8. UPDATED 1/14/16
LOS ANGELES / SAN FRANCISCO
5700 WILSHIRE BLVD., STE. 345
LOS ANGELES, CA 90036
PHONE 323-930-3300 FAX 323-935-4214
KURT DEMARS
kurt.demars@rollingstone.com
NINA SASSON
DIGITAL SALES
nina.sasson@rollingstone.com
CHICAGO
333 NORTH MICHIGAN AVE., STE. 1105
CHICAGO, IL 60601
PHONE 312-782-2366 FAX 312-782-5677
ADAM ANDERSON
adam.anderson@rollingstone.com
BRIAN SZEJKA
DIGITAL SALES
brian.szejka@rollingstone.com
SOUTHEAST
Z MEDIA
1666 KENNEDY CAUSEWAY SUITE 602
MIAMI BEACH, FL 33141
PHONE 305-532-5966 FAX 305-532-5223
CHRISTINE COSTELLO
ccostello@zmedia-inc.com
ARKANSAS | ARIZONA | LOUISIANA
NEW MEXICO | NEVADA | OKLAHOMA | TEXAS
LEWIS STAFFORD COMPANY
5000 QUORUM DRIVE, SUITE 545
DALLAS, TX 75254
PHONE 972-960-2889 FAX 972-960-2886
ADAM MILAM
adam@lewisstafford.com
MICHAEL PROVUS
PUBLISHER
MATT HABIB
EXECUTIVE DIRECTOR,
DIGITAL ADVERTISING
JESSICA GRILL
SENIOR ADVERTISING
BUSINESS MANAGER
Representatives
NEW YORK
1290 AVE. OF THE AMERICAS
NEW YORK, NY 10104
PHONE 212-484-1616 FAX 212-484-1771
LORA LOGAN
lora.logan@rollingstone.com
CRAIG MURA
craig.mura@rollingstone.com
JAMES CRAEMER
james.craemer@rollingstone.com
MITCH HERSKOWITZ
MUSIC ADVERTISING
maginc1215@gmail.com
JESSICA GRILL
DR ADVERTISING
jessica.grill@rollingstone.com
9. UPDATED 1/14/16
MECHANICAL REQUIREMENTS
PROOF GUIDELINES
Four (4) SWOP standard proofs
LINE SCREEN
133 LINE SCREEN
BINDING METHOD
PERFECT BOUND
TRIM SIZE
8” X 10-7/8”
LIVE AREA
ALL TYPE OR GRAPHICS NOT INTENDED TO TRIM
SHOULD BE POSITIONED 1/2” IN FROM ALL BLEED EDGES
GUTTER SAFETY
HEADLINES - 1/4” EACH SIDE OF THE GUTTER
BODY TEXT - 1/4” EACH SIDE OF THE GUTTER
DIGITIAL FILE DELIVERY
https://wennermediaads.pmtadvantage.com
UPLOAD DIGITAL FILES USING OUR PORTAL:
https://wennermediaads.pmtadvantage.com
ALL OTHER QUESTIONS AND INQUIRIES:
Jessica Horowitz, 212.484.1794
jessica.horowitz@wennermedia.com
PLEASE SHIP PROOFS TO:
Hudson Yards - Attn: Barry Sparkman
2501 McGavock Pike
Suite 1702
Nashville, TN 37214
ADDITIONAL INFORMATION:
www.wenneradspecs.com
FULL PAGE 8-1/4” X 11-1/8”
FULL PAGE SPREAD 16-1/4” X 11-1/8”
1/2 PAGE HORIZONTAL 8-1/4” X 5-1/2”
1/2 PAGE HORIZONTAL SPREAD 16-1/4” X 5-1/2”
1/2 PAGE VERTICAL 4” X 11-1/8”
2/3 PAGE VERTICAL 5-1/8” X 11-1/8”
1/3 PAGE VERTICAL 2-3/4” X 11-1/8”
1/3 PAGE SQUARE 5-1/8” X 5-1/2”
BLEED
FULL PAGE 7” X 10”
FULL PAGE SPREAD 14” X 10”
1/2 PAGE HORIZONTAL 7” X 4-7/8”
1/2 PAGE HORIZONTAL SPREAD 15” X 4-7/8”
1/2 PAGE VERTICAL 3-1/2” X 10”
2/3 PAGE VERTICAL 4-5/8” X 10”
1/3 PAGE VERTICAL 2-1/4” X 10”
1/3 PAGE SQUARE 4-5/8” X 4-7/8”
NON-BLEED
ACCEPTED DIGITAL FILES:
• PDF-X1A, NATIVE APPLICATION FILES FOR BACK-UP ONLY
• ONE AD PER FILE ONLY
• FILES MUST BE COMPOSITE (ALL COLORS ON ONE PAGE)
• AD ORIENTATION: RIGHT READING, PORTRAIT MODE
(NO ROTATIONS), 100% (ACTUAL SIZE)
• STANDARD TRIM AND BLEED MARKS MUST BE INCLUDED
IN ALL SEPARATIONS
• ALL TRAPPING AND OVERPRINTS MUST BE INCLUDED
IN FILE
• ALL WENNER MEDIA PUBLICATIONS PRINT AT 133 LPI
(LINES PER INCH)
WENNER MEDIA NO LONGER ACCEPTS CONVENTIONAL
CMYK FILMS
ALL FILES SHOULD BE LABELED WITH:
1. ADVERTISER/CLIENT
2. PRODUCTION CONTACT
NAME & PHONE NUMBER
3. ADV. AGENCY CONTACT
NAME & PHONE NUMBER
4. VENDOR CONTACT
5. RETURN ADDRESS
6. LIST OF CONTENTS
7. ISSUE PRINTING
