publication plan

1. Publication plan
Title: Indigo(Charlemagne Std)
Positioning statement: Thebiggestupcoming indie music magazine of our
time
Frequency of publication: Monthly
Price: £3.90
Distribution: newsagents, book shops, music shops, supermarkets
Rationale: This magazine is about trying to give the readers information about
well-known and upcoming artists but in a way that attracts them and seems
fun to them
Style: Informaland laid back – easy for the audience to connect with. Mature
whilst being funny at times and easy to connect with as the target population
is younger. Therewill be a sufficient amount of information but I will try and
spread it out so it doesn’tlook overwhelming.
Regular content
 Fan’s questions answered by musicians
 Music charts
 Album releases
 Review section (albums and concerts/gigs)
 Artist tips to new performers
 Fan letters to the magazine
 Upcoming gigs/concerts
 Merchandisesales advertisements (t-shirts, wristbands, hats etc)
 60 second interview
 Artists’ top 10 music tracks

2. Feature content
 The history of indie music
 What security sees at gigs/concerts
 Biggest and best places to perform
 My favouritegig (each issuea different band or artist tells us about their
favouritegig)
 Does performing damage your hearing?
 How to get found (talent scouts)
 A life in the spotlight
 Life on the road (touring)
 How popular is indie music?
 Insidethe ‘Chainsmokers’
 Florence and the machine take over
 Back to The 1975
 Ashley Sherlock makes an entrance
 Catfish and the Bottlemen on tour
 Top tips for going to a concert
 Life after breaking up with Oasis
 Leeds and Reading line up
 Castle Fears break through
 Behind the scenes with HAIM
 Are we losing vinyls to new music?
Housestyle
Coverlines: 14ptBell MT
Headlines: Bodoni MT BLACK
Standfirst: Bodoni MT 8pt
Captions: Bodoni MT
Drop cap: 4 lines deep Arial
Body text: Arial 9pt
Colour scheme: Grey and white with some purple