20131024 havas media new tv programs (with Social buzz measurement inside)

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An evaluation of the 2013 sept new programs grids based on the traditional TV ratings as well as the social buzz.

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20131024 havas media new tv programs (with Social buzz measurement inside)

  1. 1. SEPTEMBER TV PROGRAMS EVALUATION October 2013
  2. 2. Agenda 1) Exec summary 2) Market shares (TV reach) 3) Top programs (TV ratings) 4) Top programs (Social Buzz) 5) Market share (Social Buzz)
  3. 3. EXEC SUMMARY
  4. 4. Seven things you need to know about TV September new programs grids 1) The channels marketshares (based on TV ratings) are stable in Sept 2013 vs Sept 2012. 2) The Top10 (TV ratings) in the North is exclusively composed of Flemish productions. 3) The Top10 (TV ratings) in the South is composed of 80% of RTL-Tvi programs and by 40% of local productions. 4) The cycling competition is a real Buzz program (Twitter & FB mentions) in the North & in the South. Also the show duration was a-typical. 5) Next to the cycling competition, the shows that buzzed the most are local productions in the North. 6) There is no coherence (at all in the South) – so far and on the analysed period – between Top 10 shows comparing TV ratings and Social Buzz. 7) There is no coherence – so far and on the analysed period – in terms of channels marketshares comparing TV ratings and Social Buzz.
  5. 5. MARKET SHARES (TV REACH)
  6. 6. Market shares - North Increasing : Een, Vitaya, VIER Decreasing : Canvas, VIJF, VTM SEP12* 22,3% SEP13* 1,3% 0,5% 0,7% 7,1% 1,1% 0,9% 6,8% 0,3% 6,1% 7,1% 20,0% 9,7% 21,5% 23,1% 12,0% 5,9% 4,7% 0,7% 18,7% Others 0,5% 6,9% 4,4% 20,3% Others Source : CIM TV, Audimetrie, North, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to 30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).
  7. 7. Market shares - South Increasing : La Une, AB3, Plug RTL Decreasing : RTL-TVI, Club RTL SEP12* SEP13* Others Others 0,5% 6,0% 1,4% 7,0% 0,3% 5,7% 1,4% 7,1% 4,1% 3,8% 42,1% 41,3% 11,8% 12,8% 2,1% 4,8% … 21,8% 2,6% … 3,8% 20,0% *Source : CIM TV, Audimetrie, South, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to 30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).
  8. 8. TOP PROGRAMS (TV RATINGS)
  9. 9. Top 10 programs - North - SEP13 06/09, 21:00, 20% rat, 51%pdm 26/09, 21:10, 16%rat, 31%pdm 26/09, 20:30, 15%rat, 24%pdm 23/09, 22:00, 15%rat, 38%pdm 30/09, 21:04, 14%rat, 26%pdm 12/09, 20:40, 15%rat, 35%pdm 27/09 , 20:40 , 13%rat, 35%pdm 03/09, 20:39, 14%rat, 31%pdm 25/09, 21:25, 13%rat, 28%pdm 16/09, 20:40, 12%rat, 27%pdm Source : CIM TV, Audimetrie, North, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from 26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication).
  10. 10. Top 10 programs - South - SEP13 06/09, 21:00, 20%rat, 56%pdm 24/09, 21:00, 17%rat, 37%pdm 05/09, 20:35, 15%rat, 39%pdm 26/09, 20:30, 16%rat, 38%pdm 30/09, 21:13, 15%rat, 33%pdm 30/09, 19:00, 15%rat, 50%pdm 30/09, 19:55, 13%rat, 39%pdm 25/09, 19:55, 13%rat, 29%pdm 23/09, 20:20, 13%rat, 29%pdm 25/09, 19:55, 13%rat, 36%pdm Source : CIM TV, Audimetrie, South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from 26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication).
  11. 11. TOP PROGRAMS (SOCIAL BUZZ)
  12. 12. Top 10 of the most ‘buzzing’ programs North - SEP13 # mentions 6,6% 0,6% Voetbal, 17/09 (20:15) Wereldkampioen wielrennen, 29/09 (09:40) #tweets 4.126, #users 2.498, #tweets/user 1,7 #tweets 38.005, #users 12.998, #tweets/user 2,9 61,0% 22/09 & 29/09 (11:00) #tweets 1.830, #users 649, #tweets/user 2,8 0,7% 0,9% 2,9% 3,4% 17/09, 16/09, 24/09, 26/09 & 25/09 (22:00) #tweets 2.132, #users 1.390, #tweets/user 1,5 21,2% 06/09, 13/09 & 27/09 #tweets 1.648, #users 1.181, (20:40) #tweets/user 1,4 2,6% 08/09, 15/09, 22/09 & 29/09 #tweets 13.185, #users 12.274, #tweets/user 1,1 (19:55) Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period
  13. 13. Top 10 of the most ‘buzzing’ programs North - SEP13 - Without Wereldkampioenschap wielrennen # mentions 17,0% Voetbal, 17/09 (20:15) #tweets 4.126, #users 2.498, #tweets/user 1,7 1,6% 0,0% 1,9% 2,3% 7,5% 12/09 (20:40) #tweets 553, #users 456, #tweets/user 1,2 8,8% 22/09 & 29/09 (11:00) 17/09, 16/09, 24/09, 26/09 & 25/09 (22:00) #tweets 1.830, #users 649, #tweets/user 2,8 #tweets 2.132, #users 1.390, #tweets/user 1,5 54,2% 06/09, 13/09 & 27/09 #tweets 1.648, #users 1.181, (20:40) #tweets/user 1,4 08/09, 15/09, 22/09 & 29/09 (19:55) 6,8% #tweets 13.185, #users 12.274, #tweets/user 1,1 Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period
  14. 14. Top 10 of the most ‘buzzing’ programs South - SEP13 # mentions 06/09, 27/09 & 29/09 (20:20) #tweets 1.680, #users 608, #tweets/user 2,7 1,6% 2,8% 3,1% 3,7% 7,9% Football, 19/09 #tweets 2.016, #users 1.599, #tweets/user 1,2 9,9% 10,1% Rendez Vous Grand Place, 17/09 #tweets (20:55) 4.301, #users 2.987, #tweets/user 1,4 15/09, 22/09 & 29/09 (20:20) #tweets 5.489, #users 1.633, #tweets/user 3,3 60,2% Football, 17/09 (20:45) #tweets 5.376, #users 3.255, #tweets/user 1,6 Championnat du monde de cyclisme, 29/09 #tweets 32.832, #users 10.414, #tweets/user 3,1 Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed period
  15. 15. Top 10 of the most ‘buzzing’ programs South - SEP13 - Without Wereldkampioenschap wielrennen # mentions 16/09, 20/09, 24/09 & 25/09 (11:55) 4,1% 06/09, 27/09 & 29/09 (20:20) #tweets 1.680, users 608, #tweets/user 2,7 #tweets 1.680, #users 608, #tweets/user 2,7 7,2% 7,8% 9,3% Football, 22/09 #tweets 1.551, #users 1.009, #tweets/user 1,5 Rendez Vous Grand Place, 17/09 #tweets (20:55) 4.301, #users 2.987, #tweets/user 1,4 19,8% 24,8% Football, 19/09 #tweets 2.016, #users 1.599, #tweets/user 1,2 Football, 17/09 (20:45) #tweets 5.376, #users 3.255, #tweets/user 1,6 25,3% 15/09, 22/09 & 29/09 (20:20) #tweets 5.489, #users 1.633, #tweets/user 3,3 Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed period
  16. 16. MARKET SHARES (SOCIAL BUZZ)
  17. 17. Market shares - North & South - Social Buzz Without Wereldkampioenschap wielrennen 6,6% 24,7% 17,3% 2,9% 64,5% 0,6% 7,7% 3,4% 8,9% 61,7% 1,6% Without Wereldkampioenschap wielrennen 10,3% 0,4% 16,4% 25,8% 41,3% 12,7% 1,1% 60,2% 31,8% Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels in the South and more than 35 shows among 7 channels in the North, during the analysed period.
  18. 18. Coherence TV Reach & Social Buzz ? North - SEP13 Source : CIM TV, Audimetrie , South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, SEP13, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication) & Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period
  19. 19. THANK YOU
  20. 20. For question/information Erwan Bras – erwan.bras@havasmedia.com – SoMe or Yvon Collette – yvon.collette@havasmedia.com – TV Go also here : https://www.facebook.com/HavasMediaBelgium?fref=ts Or here : https://twitter.com/HavasMediaBE Or here : http://fr.slideshare.net/havasmediabe

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