1. Demo: Married w/ families, Aged 35-54
Regional TV 29 5 12 19 26 2 9 16 23
Charlotte 7.30
Raleigh-Durham 7.30
Greenville Spartanburg Asheville 5.50
Greensboro Winston-Salem 3.10
Columbia 2.60
Charleston 1.55
TV GRPs
Newspaper
Charlotte Observer
Raleigh News-Observer
Durham Herald-Sun
Fayetteville Observer-Times
Greenville News-Piedmont
Asheville Citizen-Times
Spartanburg Herald-Journal
Greensboro News-Record
Winston Salem Journal
Columbia State
Magazines
Better Homes & Gardens
Southern living
113
Jan Feb

2. Radio
Charlotte 3.3375
Greensboro 1
Raleigh 3.3375
Greenville-Spartanburg-Asheville 2
Columbia 1
Charleston 1
Fayetteville 1
Radio GRPs
Internet
Website
Mag GIMPS
Internet GIMPS
Newspaper GIMPS
GRAND TOTAL COST $(000)
% of Media Spend
BUDGET
29%
7$
65.375

3. 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20
14.3
1.55 1.55
113 1010
5.5
3.1
2.6
10.6
3.4
10.6
14.3
25
3.75 3.75
25
14.3
10.6
3.4 3.4
7.30
25 25 257.3
25
Mar Apr May Jun Jul

4. 3.3375
3.3375
22% 36%
75,901 57,558.96$ $
7.006257.006253.3375
2211
3.3375 7.00625
1 1 1 1 1
11 11 1
2327
7500
7.00625
7.00625
65.375 248.15
2547
3
1 1 1 1
7.00625
2 2 3

5. 27 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14
7.3
7.3
5.5
3.1
2.6
150.6
1.55
5.5
3.1
2.6
7.3
3.75
7.325
3.1
1.55
14.3
3.4
10.6
3.4
7.325 7.3
DecJul Aug Sep Oct Nov

6. 3.3375 3.338
1
3.3375 3.338
2
1 1
1 1
1
36%
94,149.58
2 1
5% 7%
13,737$ 18,750$
1
1 1 1
1
#### 3.3375
####
51.7000
3.3375
1
23

7. 21 GRPs Cost $(000)
405.3 24,723.30$
398 30,646$
206.8 10,547$
144.5 6,936$
61.6 1,786$
57.4 1,263$
1273.6 75,901$
9,814.25$
5,667.44$
4,487.05$
2,698.66$
9,811.69$
6,307.98$
3,201.14$
5,023.30$
4,028.83$
6,518.62$
57,558.96$
30,158.83$
63,990.75$
Dec

8. 94,149.58$
$114.11 5,648.57$
$29.00 768.50$
$114.11 4,678.61$
$53.00 1,510.50$
$20.00 460.00$
$17.00 374.00$
$18.00 297.00$
$365.23 13,737.18$
18,750$
$260,097.02
87%
300,000.00$
18,750