Latest Results from the Florida International University and Adsmovil Hispanic Mobile poll including Voter Intent and Issue Tracker

1. National, Florida & Miami-Dade
County
Hispanic Mobile Tracker
September 6-12, 2016

2. • Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies.
• Through its geo-location platform, respondents are identified nationwide from
Adsmóvil’s database of over 32 million self identified Latinos.
• Each sample is non-random but is independently drawn.
• Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the
donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States.
• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s
Gordon Institute for Public Policy.
• The result is the New Latino Voice.
Background and
Methodology

3. • Survey conducted daily during the week of September 6-12, 2016.
• This is the 22st consecutive week of our poll
• Banner Advertising Platform and geo-location of respondents
nationwide
• Sample size for Question A: 5822
• Sample size for Question B: 7353
• Sample size for Florida: 2176
• Sample size for Miami-Dade: 1088
• To date over 200,000 Latinos have responded to the New Latino
Voice.
Technical Information

4. QUESTION ONE
If the elections were held today for whom would you vote?

5. 5
SURVEY A

6. 6
4521
62.3
64.9 64.4
67.4 68.2
77.4
74 74.7 76.2 75.2
78.8 80.1 81.1
76.7 76 74.6 74.7 75.8 74.5
76.8 75.2
25.9
23.3 23.2
18.6
16.7
8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.1
11.2 10.2
12.5 13 14.3
12.5
13.6
11.8 11.9 12.4 13.9 15.1 14
16.5 17.3 16.1 17.2
14.1 13.3 11.7
16.2
12.8
15.2
12.8 11.2 11.2 10.7
11.2
April 11-
15
April 18-
22
April 23-
30
May 3-9 May 10-
16
May 17-
23
May 24-
June 1
Jun 2-5 June 6-
12
June 13-
19
June 20-
26
June 27-
July 4
July 5-
17
July 18-
25
July 26-
31
Aug 1-7 Aug 8-
15
Aug 16-
22
Aug 23-
29
Aug 30-
Sept 5
Sep 5-
12
If the presidential elections were held today for whom would you vote?
Clinton Other Trump

7. 7
75.2%
13.6%
11.2%
Clinton Other Trump
If the elections were held today for whom would you vote?

8. 8
72.7%
79.5%
73.9%
59.3%
21.2%
11.9% 11.8%
20.4%
6.1%
8.5%
14.3%
20.4%
18-24 25-44 45-64 65
If the elections were held today for whom would you vote?
Clinton Other Trump

9. 9
76.8%
73.1%
11.4%
16.4%
11.7% 10.5%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump

10. What are the principal issues facing the
USA?
QUESTION TWO

11. 11
Survey B

12. 12
18.8
18.6
18.6
18.6
20.3
18.1
16.5
22.1
20.6
17.8
18.5
18.2
17.9
17.9
19
18.1
19.9
17.7
21.1
22.6
22.8
5.3
5.1
5.1
5.6
3.6
5.1
5
5.6
6.7
6.9
5.8
5.7
3.2
6.2
5.4
5
5.6
4.5
4.1
5.9
6.3
14.2
15.3
16.3
17
16.5
18.6
17.6
19.5
16.1
13.1
14.3
15
16.2
15.5
13.7
14
16.7
16.5
14.9
13.3
12.8
19.7
21.9
23.1
23.7
26
24.3
23.2
22.8
22
19.1
22.8
22.8
20.1
20.7
22
24.6
22.1
24.8
24.6
22.4
23.2
18.7
14.7
12.3
11.6
11.8
12.6
15
8.2
10.4
12.2
11.4
11.7
13.2
12.6
9.9
11.2
12.7
12.3
12.9
11.5
11.3
14.6
14.1
13.9
12.4
11.7
12.4
13.5
12
13.5
10.4
11.4
11.6
11.7
10.8
11.8
11.7
10.4
12.1
11.6
11.8
13
8.6
10.3
10.8
11.1
10
8.8
9.2
9.7
10.6
20.5
15.9
15
17.7
16.2
18.2
15.4
12.7
12.1
10.7
12.5
10.8
April 11-15
April 23-30
May 10-16
May 24- June 1
June 6-12
June 20-26
July 5-17
July 26-31
Aug 8-15
Aug 23-29
Sep 5-12
Principal Issue
Economy Education Employment Immigration Other Health Security

13. 13
8.6
10.3 10.8 11.1
10
8.8 9.2 9.7
10.6
20.5
15.9
15
17.7
16.2
18.2
15.4
12.7 12.1
10.7
12.5
10.8
19.7
21.9
23.1 23.7
26
24.3
23.2 22.8
22
19.1
22.8 22.8
20.1 20.7
22
24.6
22.1
24.8 24.6
22.4
23.2
18.8 18.6 18.6 18.6
20.3
18.1
16.5
22.1
20.6
17.8 18.5 18.2 17.9 17.9
19
18.1
19.9
17.7
21.1
22.6
22.8
April
11-15
April
18-22
April
23-30
May 3-
9
May
10-16
May
17-23
May
24-
June 1
June 2-
5
June 6-
12
June
13-19
June
20-26
June
27-July
4
July 5-
17
July 18-
25
July 26-
31
Aug 1-7 Aug 8-
15
Aug 16-
22
Aug 23-
29
Aug 30-
Sept 5
Sep 5-
12
Principal Issue
Security Immigration Economy

14. 14
22.8%
6.3%
12.8%
23.2%
11.3%
13.0%
10.8%
Economy
Education
Employment
Immigration
Other
Health
Security
Principal issue

15. 15
24.4%
20.7%
7.7%
4.5%
10.9%
15.1%
26.5%
19.0%
10.6%
12.0%
9.5%
17.4%
10.4%
11.2%
Male
Female
Principal Issue
Economy Education Employment Immigration Other Health Security

16. 16
29.5%
20.5%
28.6%
14.8%
8.0%
7.1%
5.9%
1.1%
12.5%
13.0%
10.8%
15.9%
10.2%
25.1%
27.6%
17.0%
19.3%
10.5%
6.5%
17.0%
13.6%
13.2%
11.9%
13.6%
6.8%
10.5%
8.6%
20.5%
18-24
25-44
45-64
65+
Principal Issue
Economy Education Employment Immigration Other Health Security

17. 17
16.9%
11.3%
23.9%
25.5%
25.0%
5.6%
5.0%
4.6%
6.7%
9.5%
12.7%
30.0%
11.9%
10.5%
8.6%
15.5%
16.3%
27.5%
25.8%
17.2%
18.3%
12.5%
12.4%
8.9%
10.3%
16.9%
11.3%
11.9%
12.4%
15.5%
14.1%
13.8%
7.8%
10.2%
13.8%
Elementary
Middle
High
Undergraduate
Graduate
Principal Issue
Economy Education Employment Immigration Other Health Security

18. Florida
Week of August 30-September 5, 2016

19. 19
76.4 75.7 75.3 74.6 73
77.4
74.6
10.7 10.7 12.1 12.3 13.3 13.6 13.412.9 13.6 13 13.1 13.7
9.1 11.9
July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-Sep 5 Sep5-12
If the elections were held today for whom would you vote? Florida
Clinton Other Trump

20. 20
74.6%
13.4% 11.9%
Clinton Other Trump
If the elections were held today for whom would you vote?

21. 21
80.0%
69.4%
80.0%
76.5%
20.0% 19.4%
4.4%
11.8%
0.0%
11.3%
15.6%
11.8%
18-24 25-44 45-64 65
If the elections were held today for whom would you vote?
Clinton Other Trump

22. 22
72.9%
76.6%
10.0%
17.2%17.1%
6.3%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump

23. Miami-Dade County
August 30-Sept 5, 2016

24. 24
73.9
71
72.7
7.8
13.6 13.2
18.3
15.4 14.1
Aug 22-30 Aug 30-Sep 5 Sep 5-12
If the elections were held today for whom would you vote?
Clinton Other Trump

25. 25
72.7%
13.2% 14.1%
Clinton Other Trump
If the elections were held today for whom would you vote?

26. 26
57.7%
72.2%
80.7%
60.6%
23.1%
17.2%
6.4% 6.1%
19.2%
10.6% 12.8%
33.3%
18-24 25-44 45-64 65
If the elections were held today for whom would you vote?
Clinton Other Trump

27. 27
65.6%
78.7%
15.0%
11.7%
19.4%
9.6%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump

28. 28

29. 29

30. 30

31. adsmovil.com contacto@adsmovil.com @adsmovil