The document discusses feedback from a survey about creating a music video. Key points: - Respondents preferred a video with more of a narrative than a performance focus. - Feedback was mixed on including a performer. The creator considered having characters break the fourth wall. - The video should include themes of love, isolation, teen rebellion, and escapism to make it relatable. - Characters will each have their own problems but find escapism at the end.

1. Psychographics!

2. 100% of the people who answered
m survey said that they would
prefer to watch a music video with
a heavier narrative that
performance, this tells me that
this is the sort of video I should try
to recreate, as it will be most
entertaining for my audience.
So, to act upon this I will come up
with a series o possible narrative
options and analyse the positives
and negatives of each one.
This one sort of contradicts the first response as if the is a performer
then its not truly a narrative video.
Half of the people who responded said thee doesn’t need to be a
performer and half said there did.
So to incorporate both of these responses I might try to have the
characters in my narrative look into the camera and break the
fourth wall, as this will have a more intimate feel which is often
achieved by having a performer, but without a performer.

3. The responses I gathered from this question made it clear that in order
to create a music video that would be entertaining for my audience I will
have to create something with more symbolism and potentially a
90’s/nostalgia feel.
So I’ll d a bit more research into themes and think about how I can
incorporate these into my video using symbolism and imagery.
I think given my genre it would not really make sense to try to
incorporate a “cartoon-like” performer as it would not be
conventional of the genre and would also contradict earlier feedback
that a performer is not always needed.
So, I might look at some Ke$ha and Die Antwoord videos and see if
there are any aspects that I’ll be able to add in with out it being
unconventional.

4. The here key themes hat my
audience said they would like
to see in the music video were
love, isolation and teen
rebellion. These are probably
also the themes that are most
relatable and so will probably
be more entertaining to the
audience.
So, when I am planning a
synopsis I will look at ways I
can incorporate these themes
to make the video more
relatable.
Both of the highest ranking
plot ideas were along the
theme of escapism and
isolations.
So, I think in my music
video here should be
characters that all have
their own problems and at
the end of the video there is
a moment o escapism
which they all have.

5. The genre that I chose typically
uses quite slow paced editing.
But, as the song I am creating
a music video for is quite up
beat and fast paced, it does
make sense to utilize this
feedback and ensure that the
editing is quite fast and fits
the pace of the video.
As the genre typically uses a more social realist feel it
makes sense to have less confirmative characters.
Also if I am going to use themes such as teen rebellion I
think having nonconformities characters would be part of
that.
So, when I film my video I will ensure that the
characters don’t just look like the average teens but are
in situations that you wouldn’t necessarily expect.
For example I will maybe have a character who looks
like they belong to a higher social class bracket
(C+/B/A), and a character who is doing an activity that
isn’t stereotypical.
I will try to utilize both of these things. Initially I was
thinking o having one female character and one male
character to try and represent them equally but then it
occurred to me that it could look like I’m setting up for
a traditional pop music video with a heteronormative
feel to it.
Seeing as this is not the intention, I will maybe think
about having three characters, but I will have to
consider weather I have two males and one female or
wo females and one male.