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In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
Mehsaan Musht...
Cinematography
The following 2 images above are clos ups of Earl
sweatshirt and my artist J Stylin, in Chum I see lots of
...
Cinematography
The image on the left is one of the well known hip hop rap artists B.I.G
Notorious Juicy, in this music vid...
Mise en Scene
What I am trying to show is how we have used
setting, by taking inspiration from the video we
are trying to ...
Mise en Scene
In these 2 images I am mostly focusing on the props as you can
see that they both have a hat on, reason why ...
Editing
In my music video what I had decided to
conform to was the editing conventions of
the music video Chum by Earl swe...
Editing
By analysing Earl sweatshirts music video, I haven’t come
across anything that contained slow motion editing, I wa...
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Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

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Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

  1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Mehsaan Mushtaq
  2. 2. Cinematography The following 2 images above are clos ups of Earl sweatshirt and my artist J Stylin, in Chum I see lots of close ups of the artist this is because the director really wanted to show of the emotions that the artist is feeling which are being expressed thorugh the lyrics so therefore what I had thought would be good was to also have close ups of our artist as I was influenced by Chums cinematography, They have used lots of close ups when it comes to a very important part of his narrative. Another reason why I have used quite a few close ups of my artist is because I want the audience to see my artists face, I wanted them to see the expressions as you can see by relating the 2 images they both have a similar frown on no smile as what is there to smile about if you listen to the lyrics. So therefore I have conformed the use of close ups of how they are used within the music video. In these 2 images they are the same shots, they are both establishing shots. Eminem uses this in Space Bound to show his loneliness as he walks along this road, this shot really goes will with the lyrics as he says he's walking down this road all alone. I have used this as a inspiration and implemented it within my music video as it starts to represent my artists loneliness from the start till the end, by having the audience see my artist sitting there all alone they should feel sympathy as they will watch him and listen to the lyrics and see how they relate. Having a wall in the background and nothing else shows that he maybe blocked off from the other side of the world as he cant go back toward the past to change things. This relates to Eminem's narrative as well as he's walking down the road and he cant turn back as there isn’t a way back because it seems to be a one way road to some place. In this image I have presented 2 side profile shots. The first image is from Eminem's Lose yourself, he is right now rapping about opportunity, How I saw this shot was in a way that he has a part to him rapping about something he wants and his facial expressions seem serious as he’s got the mic close to his mouth. But we cant see his other half that maybe hidden forever. So what I wanted to do was I wanted to subvert the moment but make it more sad and emotional as I also have a side profile shot of him but instead I had my artist strolling along and not bothered to use his hands to hold anything as he feels like he's lost everything. But the key reason for why I have conformed this shot is because of the one sided emotion you get from face because you don’t really see what the other side is hiding so that could be revealed within the music video or it can forever be a enigma
  3. 3. Cinematography The image on the left is one of the well known hip hop rap artists B.I.G Notorious Juicy, in this music video I have analysed that it has a lot of wide shots of groups of people but the only shot I can conform to is this one of the man on the left in jail. Again he is obviously going to feel associated and trapped as he is behind bars, he has no communication with the out side world, how ever his facial expressions show that he has done something to deserve where he is now, relating this back to my artist J Stylin remember that his narrative is more based on feelings and loneliness J Stylin doesn’t look at the camera instead he's facing the floor like he's given up and is lost, but the man behind bars is looking directly at the camera with great confidence even though he's behind bars and looks like he’s still got a lot of possession but looking at J Stylin behind a stair railing he looks like he's trapped and cant do anything to help himself, this relates to the lyrics at this point where he says he's back a week and he's feeling like calling it quits.
  4. 4. Mise en Scene What I am trying to show is how we have used setting, by taking inspiration from the video we are trying to recreate Chum, I have screen shot the area of where Earl Sweatshirt is singing as we can see from looking at the back ground its isolated and trashed, so I wanted to conform in my music video and the way I had done that was buy doing some location scouting which led me to this scene, this are looked vandalised but the spray painting and carnage around that area, therefore I believed that this would have supported the lyric to show that he has had a rough up bringing not only being in his house but nothing looked great for him even when around his own area. This shot was taken in de behaviour estate. Going back to the setting as you can see I am again going back to the vandalism shown in the background, Most rap videos are normally around graffiti's or on streets, we have conformed that convention and decided to use that within our music video as it makes our artists background stand out as well, it reflect on the behaviour and the actions he takes when around his area due to him being a lost undisciplined teenager. My artist J Stylin is all alone sitting by himself on stairs, I’ve subverted the one of the key props within my music video, every other hip hop/ rap music video has some number of females, this shows possession and a sense of being famous and rich, we see this in the image above in 50 Cents P.I.M.P, he also has a narrative that matches his shots, but I could have used other gender as well but I choice not too because I really wanted the audience to really connect with my artist as he’s alone, as if he’s abandoned because his father left him and he keeps leaving his mother due to arguments. The fact that I’ve tried to replicate the same shot in P.I.M.P you can see the possession and the difference between the 2 actors, My artists is trying to attract his audience with his words as 50 Cent is using female objects
  5. 5. Mise en Scene In these 2 images I am mostly focusing on the props as you can see that they both have a hat on, reason why I had made my artist wear a hat is because I wanted him to be more like Earl sweatshirt in my music video Chum. The bucket hat and a snapback is something that marks there identity on how they look along with how they present their own image, I have also conformed the fact that they both should wear a jacket with jeans this is more like a skaters look as we wanted to conform the look the Earl sweatshirt has within our music video as well. The image we tried to create was basic to some extent we wanted to replicate what Earl sweatshirt has within our music video how ever there are something that we changed such as not have shopping trollies on fire which a potential hazard to local people around us as we didn’t have a area designated to us specifically
  6. 6. Editing In my music video what I had decided to conform to was the editing conventions of the music video Chum by Earl sweatshirt. What I have conformed is the effect of black and white being used in my music video too, this is because I have tried to replicate the same atmosphere and emotion with in the music video, how ever what I have subverted from his music video is the upside down editing of his music video, I didn’t find that appealing even though it went great with the narrative to explain that he had a upside down life which is clearly meant to indicate terrible. To replace that editing what we had done was used jump shots to make it feel like his jumping from one part of the narrative to another. As I was previously talking about jump cuts I have conformed that editing technique into my music video as well, I had thought this would be a good idea as each jump cut had a different few sentences which had a different part of the narrative to so I had made jump cuts for where it would change the narrative. I liked this because I could then change the setting for each of the bits of the narrative. You can see the jump cuts within the music video clips, there aren’t any transition to show that I have used jump cuts
  7. 7. Editing By analysing Earl sweatshirts music video, I haven’t come across anything that contained slow motion editing, I wanted to challenge his editing style by having something different which was slow motion. I added this to show that my artists daily life feels longer then normal peoples because he doesn’t have anyone to go through life with, he’s so alone that he cant really speak to some and he’s of looking for someone such as his older brother. To show how I had editing this is that I clicked on the clip that I want to slow down and then clicked the icon which is highlighted be and then clicked on slow it would then give ,e an option on how much I want to slow it down but this will effect the everything else after as this would increase the duration of the clip and will put everything out of sync. The image above shows what I have control over when I have a clip selected on the music video. I can control the lighting by clicking on the black and white effect which will help me fix the lighting of each clip as its in black and white and the video has different clips that were shot at night and day so I had to level out the lighting.

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