Double Your Traffic and Increase Sales. Boost exposure for your business without using traditional advertising

1. Boost exposure for your
business without using
traditional advertising
Double Your Traffic & Increase Profits

2. Build a Master Blog
 Your central hub for content creation
 Your blog will become a powerful asset that
consistently provides new leads
 Be relevant to your audience and always
offer value
 Think like a publisher

3. What Types of Content
 Company News
 Industry News
 CurrentAffairs & HotTopics
 Tips,Advice, “HowTo” Content
 Product Demos & Case Studies
 FAQs

4. “The best ads ask no one to buy”
“They offer desired information”
“They cite advantages to users”
“They are altruistic”
Claude Hopkins,
ScientificAdvertising
1923
Claude was ahead of his time...

5. BEWARE the Internet Age...
Just because every business has infinite
space it doesn’t mean you should publish
content for the sake of Google
Content must be high quality and valuable
to your audience or it will slowly eat away
at your brand and people will stop
returning

6. Spread to Thousands/Millions
 Drive visitors back to your own site
 Be relevant on each channel
 Form strategic alliances with influential
people and organisations
 Always offer something in return

8. Leverage Google
 Search engines are like roads to a local shop
for earlier generations
 Your positioning within search engines will
determine if you’re located on a busy street
or a back alley

9. Email List
 Build a list of email subscribers
 Segment people based on interests,
products and past purchases
 Gain control of future business
 Distribute master blog content to your list

10. Embed Growth into Product/Service
 Use built-in product/service features that
will encourage current users to attract new
users
 Integrate your offerings with a larger
platform or audience
 Develop an attractive referral system

11. “Sent from my iPhone”
Classic example of branding byApple.
Free advertising via your inbox

12. Track Data with Web Analytics
 Set Goals for key business objectives
 Expand on content that is popular and
eliminate content that visitors hate
 Determine where your buyers are coming
from
 Constantly refine your strategy based on data

13. By Matt Pepper
Supporting notes at:
LocalLift.com.au/double-your-traffic
Follow:Twitter.com/m_pepper