Videos should be used on your landing pages whenever possible,because it is a passive engagement medium where visitors can experience your message with very little effort.

5. Typesof Landing Page
Thegoal of thelanding pageisto
convincethevisitorsto provideyou
with hisor her information in
exchangefor ahigh valueoffer, the
best way to do thisisto offer them a
suitablecall-to-action, so that they
you can convert aperson into lead.
Landing pagesareindulgewith the
help of linksto awebsite, when a
visitor clickson that link, heis
redirected to theproduct’smain
website. In an e-commercewebsite
thelanding pageissomewhat
similar to theproduct’smain
website. Many marketersusethe
homepageof their websiteastheir
landing page, thisisacolossal
mistake, onemust haveto avoid
that.

10. Benefits of Leading Page
Peopleuselanding pageasahomepageof their
websiteover thepast few years, but now, therecent
trendsin theinternet marketing havebrought landing
pageto theforefront of theconversion rate
optimization. Nowadays, if you want to increaseyour
chanceof converting avisitorsinto buyersof your
product or services, you requirean attractiveor useful
landing pageto properly steer potential customersinto
your salesfunnel.

12. Conversions
Landing pagearethefocused and
customized salespitch, specially
designed to get your visitorsto take
an action. Asan extension of your
upstream advertising such aspaid
search and banners, they havean
ability to increaseyour conversions
ratescompared to theeffectiveness
of campaign that doesnot usethem.
Conversionsdirectly impact on your
goal. Your businessobjective
includesyour visitor to sign up, fill
out information, pressbutton ‘like’
or ‘subscribe’ and click through to
buy theproduct and simply
influenceto brand theimageand
videosarethebetter way to get
higher conversion rates.

13. Logging user Information
It isaquick and efficient way to directly
influencethecampaign, research projects,
production creation, futuresalesand customer
serviceinitiatives. By embellishing landing pages
to fill out quick information forms, you can
analysethedatato determinefactorsabout your
audience, such asdemographicsand social
preference.

14. Advertising
Advertising effortscan bemadeefficiently with carefully planned
landing pages. By using toolslikeGoogleAnalytics, Absenceand
built-in WordPressplugins, you can track theeffectivenessof your
brand campaigns. Someextrabenefit of landing pageadvertising
include;

higher paid placement

higher click through rates

larger room for creativity and testing

immediateresults

15. A/B testing
If you want to createmultiplelanding pageand track the
best performance, A/B testing isthemost accurateway to
do that. Thegoal of A/B testing isto experiment different
content to increasegoal completion and conversions. Some
examplesof A/B testing are;

Video vs. Hi-respictures

Different copy writing style

varied action words

switching buttons

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