Knight life & other medieval fun times: using social media to tell research stories
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A presentation given at the 2015 Digital Humanities Oxford Summer School.
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Knight life & other medieval fun times: using social media to tell research stories
- 1. Knightlife&othermedieval funtimes:usingsocialmediato tellresearchstories Liz McCarthy Web & Digital Media Manager Bodleian Libraries
- 2. Why?
- 7. Why? What profit is there in those ridiculous monsters, in that marvellous and deformed beauty, that beautiful deformity? To what purpose are those unclean apes, those fierce lions, those monstrous centaurs, those half-men… Bernard of Clairvaux
- 8. How?
- 11. Tell the story
- 12. Dozensofoptions
- 14. Whattochoose?
- 15. What do you want to do? • What aspects of your research or work would you like to promote? • What do you want to achieve? • Who are your target audiences? • What value is there for your audience in engaging with you online? • What kind of information do you want to exchange? • What tensions and conflicts might you encounter?
- 18. Look around
- 19. Defineandarticulateyourgoals Interact with academic community Boost awareness of research Drive traffic to papers, blogs Share information ??
- 20. Groundrules Social media policy • Allow and encourage debate • Don’t censor comments (unless they’re offensive or spam) • Be transparent • Respect the law • Remember you’re representing your professional self
- 21. So what are your options?
- 22. Twitter
- 24. Blogs
- 26. Videos&podcasts
- 27. https://www.youtube.com/watch?v=fJ8ztH6qzKM (you might also like https://www.youtube.com/watch?v=yRNt7ZLY0Kc, in which Emily talks about being a female researcher online)
- 28. Linkedin
- 29. Slideshare
- 30. Wikipedia If you're serious about ensuring public engagement in your research then you need to make damn sure your work can be incorporated into Wikipedia. Wikipedia is the most important engagement channel for your research. —Cameron Neylon (Public Library of Science) Wikimedia UK Annual Review 2012-13
- 32. @McCarthy_Liz elizabeth.mccarthy@bodleian.ox.ac.uk @bodleianlibs www.facebook.com/bodleianlibraries
- 33. Credits • Monkey owl - http://www.bl.uk/manuscripts/Viewer.aspx?ref=add_ms_42130_f013r • Arbre genealogique – BN, La Sommerural, Français 202, fol. 9r • Trumpet bunny: Breviary Renaud de Bar, Verdun, MS. 107 • Scary god: http://www.reddit.com/r/MedievalThings/ • Nuns behaving badly: http://the-history-girls.blogspot.co.uk/2015/07/nuns-behaving- badly-by-karen-maitland.html • Scribe: Topographia Hiberniae, NLI ref. Ms. 700 • Vitae Researcher Development Framework: https://www.vitae.ac.uk/vitae- publications/rdf-related/introducing-the-vitae-researcher-development-framework- rdf-to-employers-2011.pdf • War bonds rally: Wikimedia • Monopoly houses: Images_of_Money (Flickr) • Binoculars: Gerlos (Flickr) • Social media icons: Jason A Howe (Flickr) • Melissa Terras ‘What happens when you tweet an Open Access Paper’
Editor's Notes
- This is a great monkey with an owl. It’s from BL Add. 42130, 14th c. I know this because the person who tweeted it told me. I can go look at it on the BL website and turn the pages. Lovely.
- But this one - Hilarious, right? Maybe – but no citation. No idea what this is. Finally figured out it’s a French manuscript from the Biblioteque Nationale. It took me cropping the image, reverse image searching, getting to the 3rd page of results, clicking through to a Pinterest image, then clicking through to that source. It’s from a 15th century manuscript called La Sommerural (Français 202, fol. 9r.). http://the-toast.net/2015/02/11/two-medieval-monks-invent-dinner-parties/
- And this one. I’ve seen it before, I can guess the type of manuscript and maybe even the century, but absolutely no info. 1700 faves but no info. Again – reverse image search. It’s the Breviary Renaud de Bar (Verdun, MS. 107).
- And this is what you get when you google ‘medieval Reddit’. Some of these are lovely places where people come together and talk about research. One is about a game. The others are pretty much all memes.
- This is basically 9 out of 10 sites. http://www.reddit.com/r/MedievalThings/
- MASSIVE APPETITE Images of marginalia flourish on social media, where bite-size ideas and images spread quickly. NO CONTEXT Many of the places I see medieval and early modern content include it out of context, with no links or research context MASSIVE OPPORTUNITY – PLEASE SAVE THE WORLD It’s all missing the story!
- So this is way better. It’s got the catchy title, but it’s going for the story. What do you think? Is it catchy? (via the History Girls blog)
- Again – this has links. Decent titles. Is it enough?
- Topographia Hiberniae, NLI ref. Ms. 700
- And it helps you generate your own ideas, collaborate, keep up to date, conduct research, etc.
- So, what should the process be when it comes to thinking about and running social media tools? It’s important we do want to make sure that everyone is thinking about how and why they’re using tools, and following up to make sure they’re doing what works best.
- You’re not officially a business, but this IS part of your career. Social media doesn’t have to be fully professional, but having specific, business driven helps you focus on doing what works best for you. You could say that spending 30 days tweeting a new image a day is a great thing to do, but if, at the end of it, an objective wasn’t met AND no one listened, then what was the point? Maybe it WAS a great idea, but how do you know that? What are your objectives?
- Your target audience is unlikely to be just one group. Different audiences could be those in your discipline, students, the media… Your content may be seen by all of your audiences, but you need to think about what messages are intended for whom. Is your aim to be a snarky authority on early modern content? Is it to provide valuable research to students? To be picked up by the media? Totally different audiences.
- This is simple. We don’t have unlimited resources, and for all its brevity, social media takes time. What can you realistically do? What will you prioritise?
- Have something to compare against. You can compare against other researchers, other institutions – anyone who is doing similar things, and anyone who is doing things you like/hate. Are there things you can learn? Are there ways you can measure their success? Sometime it’s even worth asking (gasp!)
- We ask staff to fill out a template form when they’re thinking about launching a new blog or using a new tool. It’s not required, but it helps them to think about and articulate who their audience is and what purpose the tool will serve. I don’t think it’s OK to simply jump in and use a tool ‘just because everyone else is’. Not every social media tools suits every need, or some need to be approached differently and with different goals or content than others.
- As you’re building your content, you’ll want to make sure you have some ground rules in mind. The Bodleian Libraries have developed a social media policy that outlines some guidelines for employees using social media.
- Post daily Great for news, links Don’t make statements – ask questions
- Melissa Terras on blog activity when she blogged and tweeted (Melissa Terras, 2011, http://melissaterras.blogspot.co.uk/2011/11/what-happens-when-you-tweet-open-access.html)
- https://podcasts.ox.ac.uk/blogging-and-tweeting-about-research-papers-worth-it
- University podcasts BODcasts YouTube Other
- Emily, the Chief Curiosity Correspondent of The Field Museum in Chicago & host of The Brain Scoop
- Get connected to coworkers Ask for connections Get a recommendation
- This is two presentations on Slideshare, which I have tweeted about perhaps twice ever. Over 2,000 views.
- https://wikimedia.org.uk/wiki/Expert_outreach http://wikiambassador.jiscinvolve.org/wp/2014/03/28/publishing-scholarly-wikipedia/