Mastering the Art & Science of Brand Visuals with Canva - #AMASummit 2016

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1 like•352 views

Pre-conference session presented at the 2016 AMA Leadership Summit. Missing is the demo piece; watch my Skillshare Canva course for a hands-on demo.

Design

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove 3photo courtesy Fabian Tempel via Flickr, Creative Commons photo courtesy Martin Kraft via Flickr, Creative Commons

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
How about you?

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
4.5M
accounts

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
4.5M
accounts
200K
companies

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
4.5M
accounts
200K
companies
30M
designs

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
01 Social Media Success,  
by the numbers

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
01 Social Media Success,  
by the numbers
lisa.fyi/amasummit16

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
60,000x faster
The brain processes  
visual information over text
Source: 3M Corporation (via Buzzsumo / Canva webinar – The Power of Images)

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
This is a regular
quadrilateral, with
four equal sides and
four equal angles
(90-degree angles or
right angles)
Source: 3M Corporation (via Buzzsumo / Canva webinar – The Power of Images)

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
1/10 of a second
We can understand  
a visual scene in
Source: 3M Corporation (via Buzzsumo / Canva webinar – The Power of Images)

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
0
10
20
30
40
With images Without Images
Retweets
150%  
MORE
RETWEETS
+18% CLICKS
+89% FAVORITES
Add images to your tweets
With images Without images

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
Even better, infographics!

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
Photos work on Facebook, too

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
The golden ratio for articles – 75-100: 1
0
40
80
120
160
0-25 25-50 50-75 75-100 125-150 125-150 150-175
The golden ratio
OF IMAGES TO TEXT IN ARTICLES & BLOG POSTS
Words to Images
Shares
Source: Buzzsumo / Canva webinar – The Power of Images

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
Social isn’t one-size-fits-all (sorry.)

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
So, how do we survive
in an Insta-world?

@lisamarienyc | LearnFromLisa.com | #BYBC2016
02 My Secret Weapon:

@lisamarienyc | LearnFromLisa.com | #BYBC2016
02 Your Secret Weapon:

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
What is the Vision behind Canva?
Providing the world a simple new way  
to create beautiful designs

@lisamarienyc | LearnFromLisa.com | #BYBC2016
What can you do with Canva?
Choose from over one million images
Easy photo editing
Thousands of customizable layouts
Collaborate with anyone, anywhere

@lisamarienyc | LearnFromLisa.com | #BYBC2016
What can you create with Canva?
Business Proposals
Blog Graphics
Social Media
Business Cards
Presentations
Invitations

@lisamarienyc | LearnFromLisa.com | #BYBC2016
1 Million+ Stock Images

@lisamarienyc | LearnFromLisa.com | #BYBC2016

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
03
What do you  
want to create?

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
03
Your Secret Weapon
for Brands
for Work

@lisamarienyc | LearnFromLisa.com | #BYBC2016
MYBRAINHAS
TOOMANY
TABSOPEN

@lisamarienyc | LearnFromLisa.com | #BYBC2016
Infographics
lisa.fyi/hubspot-free

@lisamarienyc | LearnFromLisa.com | #BYBC2016
Free Class
http://lisa.fyi/learn-canva-ss
http://DesignSchool.Canva.com

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
Thank you! : )
@lisamarienyc

@lisamarienyc | LearnFromLisa.com | #BYBC2016
@lisamarienyc
#CanvaLove
#AMAsummit

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
Q&A
@lisamarienyc

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