Time Management 2.0 - Public Relations Association of Louisiana

1. Time Management 2.0 iamreedsmith.com

2. ABOUT ME • Hospital Marketing Director • Texas Hospital Association @ReedSmith • AdvisoryBoard Member, Mayo Clinic Center for Social Media • Advisory Board Member, SXSW Interactive Festival iamreedsmith.com

3. Holy picture Batman... what’s wrong with Robin? iamreedsmith.com

4. WHY? iamreedsmith.com

5. WHY USE SOCIAL MEDIA? iamreedsmith.com

6. 57% of people indicated a social media connection with a hospital has a strong impact on their decision to seek treatment. Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011 iamreedsmith.com

7. 81% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge, creating a halo effect. Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011 iamreedsmith.com

8. source: ebennett.org iamreedsmith.com

9. source: ebennett.org iamreedsmith.com

10. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com

17. iamreedsmith.com

18. KNOW YOUR AUDIENCE iamreedsmith.com

19. source: http://argylesocial.com/landing/social-timing-insights-infographic iamreedsmith.com

23. • More than 800 million active users • More than 50% of active users log on to Facebook daily • Average user has 130 friends •2 billion + posts are liked/commented on per day • Thereare more than 350 million active users currently accessing Facebook through their mobile devices http://www.facebook.com/press/info.php?statistics iamreedsmith.com

27. 454,660 *as of 1/9/12 iamreedsmith.com

31. OTHER GROUPS • Newlyweds • Age Groups • Science and Technology iamreedsmith.com

33. URL SHORTENERS iamreedsmith.com

35. UPDATE MANAGEMENT iamreedsmith.com

36. tweetdeck.com iamreedsmith.com

47. MULTIMEDIA iamreedsmith.com

50. MONITORING iamreedsmith.com

54. USE THEM! iamreedsmith.com

56. WHAT I DO iamreedsmith.com

58. • Claim: Yelp, Foursquare, Gowalla, Google Places • Merge: Facebook Pages with Facebook Places • Google URL Builder • Tie as much as you can to Google Analytics • Make your blog the center of content creation iamreedsmith.com

60. bit.ly/hospitalfoursquare bit.ly/hospitalgowalla iamreedsmith.com

65. PROMOTING ACTIVITY iamreedsmith.com

66. Share your experience. If you should need help scanning the code please visit redlaser.com. iamreedsmith.com

68. NEGATIVE COMMENTS iamreedsmith.com

77. ROI iamreedsmith.com

78. source: @chrisboyer iamreedsmith.com

82. source: @chrisboyer 900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers iamreedsmith.com

83. source: @chrisboyer 2 Facebook ads | $479 monthly spend iamreedsmith.com

85. source: @chrisboyer • Over three month period: 296 clicks/month iamreedsmith.com

86. source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations iamreedsmith.com

87. source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate iamreedsmith.com

88. source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate • Average $3,000 contribution margin iamreedsmith.com

89. source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate • Average $3,000 contribution margin • $20,700 proﬁt originated from campaign iamreedsmith.com

90. source: @chrisboyer ROI = (gain - cost)/cost Gain: $20,700 Cost: $479 x 3 = $1,437 ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340% iamreedsmith.com

91. Reed Smith @reedsmith reedsmith@me.com 512-217-9035 iamreedsmith.com

Time Management 2.0 - Public Relations Association of Louisiana

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