Marketing Strategy Of Haier Group

Marketing Strategy Of Haier Group
Founded in 1984, Haier Group is a multinational consumer electronics and the world's leading white
goods home appliance manufacturers. It is headquartered in Quingdao, China and it designs,
promotes, manufactures, and sells products such as washing machines, refrigerators, and air
conditioners... Hair Group is considered as a great example of a company that was almost unknown
to an active company that earned its way to the international arena. At first, the company was in a
poor condition: unskilled workers, inferior product quality, and low productivity. Financially, it was
terrible. Haier Group success was not easy; it was a combination of hard work, initiatives and
passion. Zhang Ruimin, Chinese businessman and Chief Executive Officer ... Show more content on
Helpwriting.net ...
The CEO believed in creating strong teams by creating an employee handbook. Indeed, innovation
was the core corporate culture. Contrary to other companies, Haier focused on "people" approach,
which helped the company to grow internally. Transforming a "vertical organization structure into a
horizontal market chain structure" (Lau & Han, 2007) was a very smart move. Zhang Ruimin treated
his employees as entrepreneurs/partners, which I believe is motivating and productive. Their loyalty
increased thanks to rewards/bonuses. It was not enough since the "10–10" scheme was created and
consisted on firing the lower 10% and giving the opportunity to train the highest 10%.
The finance division also played an important role in Haier's growth because it was providing
different services such as "consulting, business support, and banking services to the SBU's" (Lau &
Han, 2007). Zhang Ruimin even created a motto for his employees that consisted of developing
self–respect, attaining self–discipline, respecting others, thinking outside the box, being honest...
After Zhang Ruimin, Nadia Erroja; What would I do? And why?
Haier was able to maintain a stable employee turnover and it also became within the most popular
employers among university graduates. I agree with the fact that HR division sent out a monthly
report to all employees indicating their performance level. However, I do not agree with the "10–10"
scheme, which consists of firing the lower 10% and providing
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Marketing Plan For The Whirlpool Corporation
The Whirlpool Corporation is a multinational corporation with its world headquarters located in
Benton Harbor, Michigan. Whirlpool manufacturers home appliances including Kitchen–Aid,
Maytag, and Amana. First started in 1911, manufacturing electric hand wringers, it has grown into a
global world leader in home appliances manufacture.
Growth strategies
1. Internal growth – This is growth from within the corporation using internal resources. This would
include focusing on new products or a new marketing plan. (Chand 2016)
a. Market penetration: Whirlpool saw a decrease in business by 2012 in the U.S. market but has
increased market penetration through efforts such as new products and renewed advertising. In
2014, from the Whirlpool ... Show more content on Helpwriting.net ...
In 2002 Whirlpool purchased Amana, which manufactures ovens, refrigerators, dishwashers and air
conditioners. Amana had products with a mature growth cycle as did Whirlpool so this was a good
strategy to increase their product line and loyal customer base.
b. Horizontal related diversification is when a company adds products that are unrelated to its
current offerings. Whirlpool purchased Kitchen Aid in 1986, which manufactured stand mixers,
among other products. This was not something Whirlpool was familiar with but using the celebrity
chef popularity at the time, promoted Kitchen Aid heavily and markedly increased their customer
base. (History & Heritage)
c. Conglomerate unrelated diversification is growth strategy that involves adding new products or
services that are significantly different from the organization 's present products or services. This
happens when the company diversifies into an area that is completely dissimilar to the current line
of business. Whirlpool currently offers licensing upon approval to any products. Products they
license now include water softeners, water coolers, upright vacuums and outdoor grills. These
products, when sold with the Whirlpool name behind them, increases brand name awareness as well
as loyal customers. (Brand Licensing 2016)
d. Vertical integration is when a company performs more than one or two parts in their supply chain
within the same company. Whirlpool's

Persuasive Speech On Dishwashers
Dishwashers have two prominent advantages for us which are saving our works and saving energy.
It's a matter of wonder that some people are still using dishwashing machines that were bought five
years ago or a decade ago because the newest devices are way better with its efficiency, cleaning
performance and quietness of operation. Many more features have been evolved a lot since last ten
years. With cheaper and older washing machines, you had to pre–rinse your dishes. But now here
we present you 5 most useful and money worth dish washer in 2016 with the best brands.
HOW TO CHOOSE THE BEST DISHWASHER?
CONVENIENCE
The most important thing while choosing the best dishwasher is the ease of its use. For the top
dishwashers, it means convenient loading.
CAPACITY
If you are about to buy a built–in dishwasher, the proper consideration is a standard 24 inches
model. This one is a good option for twelve to fourteen place settings. There you also have 18
inches built–in dishwashers, but they are better for a small kitchen of a small family who will use
dishwashing machines seldom. Countertop portable dishwasher is great for small families and
couples, because it supports 4–6 place settings
MULTIPLE CYCLES
You need to consider such a washing machine that allows you to adjust racks having many
silverware slots and fold–down tines. A dishwasher with multiple cycles is that's why recommended.
The ideal dishwasher is that adapts to the food it has to be cleaned and the type of the dishes

Comparative Analysis Of Hitachi
INSTITUTE FOR TECHNOLOGY AND MANAGEMENT PGDM– INTERNATIONAL
BUSINESS BATCH 2014–2016 SIP PROJECT REPORT ON COMPARATIVE ANALYSIS
BETWEEN HITACHI , DAIKIN AND O'GENERAL AIR CONDITIONER WITH RESPECT TO
PRICING AND PROMOTION. SUBMITTED BY GUTHI VASUDHA YASASVI (PGDMIB–003)
SUBMITTED TO PROF. LAKSHMI MOHAN Institute for Technology and Management 11/D14,
SIPCOT I.T Park, Rajiv Gandhi Salai, OMR, Chennai–603103 ABSTRACT TITLE: – Comparative
analysis between Hitachi, Daikin and O'General with respect to pricing and promotion Hitachi has
changed the mindset of the consumers for buying air conditioners. Hitachi has maintained that
individuality and lengthen over a period of successful achievement. Therefore, the mode of this
study ... Show more content on Helpwriting.net ...
Sales can be defined as follows the total amount of a money that a business receives from selling
goods and services. Methods of sales are explained below  Direct Sales – Direct Selling is the
process in which the goods and services are directly sold to the customer. Modern days direct sales
happens on the basis of the party plan, one to one presentation.  Agency Based Sales – These sales
are in the form of professional agents which have a tie up with the company so that their products
can be marketed to the consumer. There are few agent based sales persons like sales outsourcing ,
sales consultants ,tele sales , retail sales and many more. Techniques of sales There are various
techniques involved in the sales of the durable products are as follows *Consultative Selling – This
sales technique is one where the sales representative will explain the value added benefits which
means the customer will get to know about the brand and it's product specifications with benefits
and services availed to it. When the consultative selling is dealt successfully it yields the proper
information about the respective buyer which makes it easy for the sales person to proceed further
explanation about the product's benefits for those wants and

How Kitchenaid Is An American Home Appliance Brand Owned...
When you come home for the holidays, Mom is in the kitchen baking all the festive goodies.
Chances are she has her KitchenAid Mixer pulled out of the cupboard and is in the middle of
dumping all the delicious ingredients into it to create the perfect pie. KitchenAid is an American
home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The
Hobart Corporation to produce stand mixers. An entire kitchen of high–performance appliances
were created all with the same attention to detail, quality craftsmanship, versatile technology and
design. The KitchenAid Mixer has turned into a timeless classic. It still remains the Cadillac, or
BMW, of food preparation appliances. The KitchenAid story begins when Herbert Johnson, he was
an engineer at the Hobart Corporation. Herbert observed a baker hard at work, mixing his bread by
hand, and then he has the idea and decided that there must be a better way. They introduced an 80
quart commercial baking dough mixer in 1915 on which he had worked since 1908. He set out to
develop an automatic mixer and in 1914, Hobart released the 60–quart industrial H5. The H5
eventually made its way into every ship kitchen in the US Navy. They then introduced a 65 pound
domestic version in 1919, named the Model "H" the KitchenAid when a housewife tester
commented, "I don 't care what you call it, but I know it 's the best kitchen aid I have ever had." It
was sold door to door for $189 and was on the market until 1927. In the

Energy : The Use Of Energy In Everyday Life
What is energy? Energy is the ability to do work, it is the "power that comes from the use of
physical or chemical resources." In your home energy can come in many forms such as heat, light,
and even electricity. The problem is some of us, meaning people, in general, know little to anything
about the word energy itself. When we think about energy, we think about the energy it takes to get
up in the morning. Sometimes as students we do not notice how much, and when we use energy. We
use energy in everyday life, and it is very important to understand that.
In my household, our energy sources consist of natural gas and electricity. The Hot Water Heater
that we use to heat our water, is generated by natural gas. Natural gas is a type of energy that comes
from deep beneath the earth's surface. Along with heating our water, it helps with washing clothes in
our washing machine and even helps dry those clothes. We also have a dishwasher that makes use of
both hot water and electricity. My mother stated that "She enjoys having a Natural gas water heater
because it helps with saving money". Generally Natural gas is cheaper than electricity when
working with water. At some point in being an adult, you have to consider the cost of things and
even the benefits that come along with it. That is what my parents did because it has been almost
four to five years living in our household and our Hot water heater has not gone out once.
On the other hand, in my household, we use the source of

Haier America's Vision Statement
Company background
Haier group is a Chinese brand that was founded in 1984, by Zhang Ruimin, who is Chairman and
the Chief Executive Officer of the company. It is the 4th largest white goods manufacturer. The
organization is known for its efficient operations in the home appliance industry and its consumer
electronics. The company's headquarters are located in Qingdao, Shandong territory present in
China. (About Haier, 2014)
Haier started its operations by producing and supplying refrigerators, but owing to its phenomenal
growth, it has now extended its Strategic Business Units (SBUs) by producing digital products, bio–
pharmaceuticals, logistics and many more. The company now produces a huge variety of home
appliances that includes television sets, washing machines, air conditioners, computers, refrigerators
and mobile phones.
Apart from the provision of ... Show more content on Helpwriting.net ...
Haier America's vision statement is: 'To be a leading provider of innovative Home Solutions for
consumers in North America." (Haier America Overview, 2014)
Haier America's vision statement is short, making it is easily memorable by all the stakeholders of
the organization, thereby making it easier for them to refer to it whenever they are in need to remind
themselves of the company's goals. Also, it is specific to the business and outlines a unique
proposition that Haier is providing, namely, innovative home solutions.
Strategies
In 1999, Haier stepped foot into the US market with the clear–cut strategy of conquering the US
market. Since the market was already saturated with immense competition, Haier America had to
develop a strategy that would help it to gain its customers' trust towards the brand and the products.
Therefore, it achieved this goal by manufacturing and selling high quality products, so that the
perception of all Chinese brands as substandard is

Maytag Strategic Analysis
I. Executive Summary
Maytag Corporation was founded in 1893 by Fred L Maytag and two other men. The company built
its first washing machine in 1907. From there the company quickly expanded into a national
corporation. With the sweeping globalization movement of the 1990's, Maytag has attempted to
establish a presence as a global competitor in the appliance industry.
As the company has tried to establish itself in the developing global marketplace, it has had
difficulties. Not only were consumers taste and preferences changing in the domestic market, but the
company needed to develop products that would appeal to the new global markets. Maytag will need
a great deal of money to make these large changes.
The current strategy that ... Show more content on Helpwriting.net ...
Technological forces also made a very large change in the mid–90s. With Microsoft's launch of the
first user friendly Windows program, home computer usage began to increase. Also Al Gore helped
the world–wide web launch during this time frame. With access to the internet, companies were also
able to use electronic data interchange (EDI) to help make purchase orders, schedule delivers and
other functions that are available when companies share data. Maytag also at this time is using fuzzy
logic in appliances. More technology will continue to be required in appliances as time moves on.
Porter's five forces are used to determine the competitive intensity and attractiveness of a market.
These are close forces that affect a company's ability to make a profit and serve customers. If any of
these forces change, a company must reassess its marketplace. The five forces include: the threat of
substitute products, the threat of the entry of new competitors, the intensity of competitive rivalry,
the bargaining power of customers and the bargaining power of suppliers.
Porter's five forces can be used to analyze Maytag. First, the threat of substitute products is low. The
only substitute for a washing machine is a large sink and a great deal of manual labor. Many of the
appliances have substitutes, but because those substitutes are so old and outdated there is not a threat
from them.
Second, the threat of entry of

Facing The Changing Of Enterprise External Environment
Facing the changing of enterprise external environment, it asks for managers should stand at the
height of strategic management to makes an overall plan for the development of the enterprise. The
Balanced Scorecard (BSC) has great advantages in the link of enterprise strategy and performance
management. It covers strategic areas, and includes human resource management. However, it has
many shortages and theoretical defect.
Recent research (Rui Z and Ming J, 2001) argued that most research on performance evaluation tend
to be more attention the analysis of some traditional index in China. Although these traditional index
which involved in BSC can reflect historical outstanding achievement to some extent, but it can not
fully reflected the healthy situation for running and real reasons for developing. The new
performance measurement was designed on the basis of original BSC which will add some
dimensions to improve earning growth and promote enterprise long–term stable development.
The range of most Haier research is very wide. China scholars explain the successful reasons from
the aspects of Haier culture, diversification and internationalization, incentive machine,
interpretation system (Meng L, 2001; Tao Ouyang 2005; Shaoju Shi, 2011). But in the same type of
article, the praise for Haier success is more than the rigorous academic research.
Xu Hang(2009) presented that one reason for Haier rapid growth is its culture and innovation, such
as international strategy and

Kitchen Best In China
For the exclusive use of M. Hossain
rP os t
HKU948
SAY GOO
op yo KITCHEN BEST: ETHICS WHEN DOING CROSSBOUNDARY BUSINESS IN
SOUTHERN CHINA
I believe you need to set big goals that challenge people to get big results.
– Henry Chan, chief executive, Kitchen Best
tC
Kitchen Best Appliance Co. Ltd was a home electrical appliances company based in Hong
Kong with its own manufacturing plant in Guangdong province. The company was founded by
Hong Kong businessman Chan Dong–hwa. In 2008, Chan handed the reins to his son
Henry, who immediately set some ambitious targets for the business, aiming to double revenues
over a four–year period. His plan suffered a setback in 2010 when a series of incidents revealed
personal gains made at the expense ... Show more content on Helpwriting.net ...
In 2008, Hong Kong was the world's third–largest exporter of food grinders, mixers and juicers.6 As
competition intensified, especially from their Asian counterparts, many Hong Kong household
electrical appliance manufacturers moved from mere original equipment manufacturing (ie,
producing to the specifications of other companies) to original design manufacturing (ie, generating
designs and carrying out manufacturing for other companies' brands in order to provide more added
value to their customers). Electrical appliance manufacturers also had to comply with the safety and
environmental regulations of importing countries. The US and the EU had their own standards and
requirements.
The Kitchen Appliances Industry
No
tC

The global kitchen appliances industry was forecasted to reach a volume of more than 900 million
units and a value of US$154 billion by 2013, with cooking appliances expected to be one of the
most lucrative segments, contributing 35.2% of total industry revenue.7 Increased market
penetration in developing markets were expected to be strong drivers for industry growth, while the
need for replacement, furnishing of new homes and trade–up for new features would continue to
fuel developed markets.8 China was not only one of the world's largest household appliance markets
but also one of the biggest exporters. As global demand for household appliances persisted, China's
exports were expected to slow as competition
from

E Manufacturing Group, An Electrical Appliance Company
4.1 Introduction This chapter summarizes the study carried out in E Manufacturing group, an
electrical appliance company in China. It starts with a brief introduction of the group's background
information and an overview of the recent development of China. This study then proceeds to
discuss the implementation of BSC in the case E Manufacturing. Next, it explores the gap of how
the BSC differ from the expectation with the actual practices. Last but not the least, this study
highlights the theoretical and practical challenges of using the BSC as a PMS. 4.2 The case
company E manufacturing group 4.2.1 Company background description The case study E
Manufacturing group was founded in 1984 with its headquarter in China and regional ... Show more
content on Helpwriting.net ...
The development of E Manufacturing can be divided into five major phases. First is the brand–
building phase (1984–1991). By only focusing on refrigerators, the group had transformed its small
factory into the number one refrigerator brand in China. Second is diversification development
phase (1991–1998). In this phase, the group had successfully restructured from a single–product
company to a manufacturer with multiple product lines including both white and brown goods.
Moreover, E Manufacturing had adopted consumer–responsive innovation for particular customer
needs. Immediately followed by the third phase of global brand building (1998 –2012) to deepen its
market penetration. Foreign sales channels were launched by the group for entering into
international mainstream markets where it aims to integrate global resources to build a local brand
in each geographic area worldwide. At the beginning of 2013, E Manufacturing being inspired by
the latest wave of Internet–based companies is now undergoing the fifth phase–networking strategy
stage. The reinvention of the group as an Internet–based company in a way that few other companies
have attempted, let alone realized (Company's website). E Manufacturing's ambitious technological
internationalization strategy together with an intensive diversification and foreign market strategy
played an instrumental role in the progress to the leading position today. The company had exerted
every effort to

Advantages Of Recycling Washing Machine
13 Reasons to Recycle Your Washing Machine
Do you have a washing machine that is more than a decade old? Of the 76 million washing
machines used in the country today, 25 million are at least 10 years old. The washing machines that
were manufactured before 2003 are relatively less efficient than the ones produced now. All these
inefficient washing machines, together, cost users more than $2.9 billion in both energy and water.
You need to give up your old and used washing machine as it's inefficiency is costing you $180 in
utility bills, every year! This is the most important reason to recycle your washing machine
The second reason to recycle is to save the environment. Recycling metals saves energy and
consumption of raw materials. These ... Show more content on Helpwriting.net ...
You will need to check local regulations for a responsible appliance disposal.
#7. Exchange for an energy efficient model
An energy efficient washing machine will help you save money on your utility bills. A new washing
machine that comes with the ENERGY STAR consumes 40 percent less water and close to 25
percent less energy compared to the old less efficient machines.
#8. Benefit the Local Charities
If your washing machine is still in a working condition, you can contact the Red Cross, faith
communities or local women's shelters who will gladly accept appliances that are workable. If your
washing machine works well, then you can donate it to an underprivileged family. This is a good
alternative and your chance to make a donation, to pay it forward.
#9. Make Stylish Furniture
You can now re–purpose different parts of the washing machine and create unique and useful
products for your home. You can create stools or lamps from the washing machine drum. You can
also create an outside fireplace with an inverted drum. With a paint job and some effort, salvage the
drum as a plant container for your outdoor

Essay On Godrej
Latest improvements in Godrej & Boyce Shifting to the online channel Godrej Appliances, which is
a key division of Godrej & Boyce Manufacturing Corporation is shifting to the online platform.
According to Executive Vice–President and Business Head, Kamal Nandi they are planning to offer
customised products on their e–commerce platform to customers. They are planning to start with a
pilot scheme to check the effectiveness of the plan and then launch it basing upon the effectiveness.
The pilot scheme is planned to be rolled out by April and the final launch has been scheduled at
June. There will be ample choices of colours and designs across various product segments which
will keep Godrej products at par with the global trends. This goes along their plans of doubling the
revenue from premium category products from 10 per cent to 20 per cent over the next year. It can
be inferred to be a strategic move to change the positioning from the mass–premium segment to the
premium segment. Godrej basically operates across two segments, one is the cooling products which
cover air conditioners and refrigerators and the other include house appliances like microwave
ovens and washing machines. Mr. Nandi stated that presently 1.5 per cent of the total turnover of the
division comes from online sales. The online sale is expected ... Show more content on
Helpwriting.net ...
2,100 Crore presently which is roughly 33 per cent of the total turnover of the company and it is
planning to scale a target of 2,700 Crore by the end of FY15. The main revenue generator for Godrej
Appliances is refrigerators which accounts to 60 per cent of total revenue, followed by air
conditioners with 18 per cent and washing machine accounting to 15 per cent of total revenue
generated. The company had been planning to set up a factory in South India either in Tamil Nadu
or Karnataka, but it is planned to come up after 2018. According to Mr. Nandi the current capacities
are sufficient for normal business till

Mobile Phones, Mobile Phone, Bluetooth, Wireless...
These technologies allows users to handle the home appliances remotely from anywhere and
anytime and which is secure. Now a day's almost all individuals are using android mobile phones
and of course, it comes with inbuilt Bluetooth in it. So it reduces the cost and ease of installation.
These Technology advancements have made the implementation of embedded systems within home
appliances. Automation of the surrounding environment leads to decrease their work and allows
increasing his work efficiency and comfort. It is the smart way to work, and indirectly we can say
that it saves the power.
Keywords– Android mobile phone, Bluetooth, Electronic Appliances Smart Home.
I. INTRODUCTION
The concept of Home Automation is firstly starts with Cell Phone. Now, the scenario is different and
the technology is with Smart Phones. The terms "Smart Home", "Intelligent Home" followed and
has been used to introduce the concept of networking appliances and devices in the house. Mobile
phones today are not just used for calls. Android provides access to a wide range of useful libraries
and tools that can be used to build rich applications. We can see the short description about android
as we are using Android phones," ANDROID is produced by Google. It is a Linux–based operating
system firstly designed for mobile devices such as smart phones and tablet computer utilizing ARM
processors. Android is consists of kernel based on the Linux kernel and application software running
on an application

Swot Analysis : Strategic Planning
SWOT analysis is an examination of an organization's internal strengths and weaknesses, its
opportunities for growth and improvement, and the threats the external environment presents to its
survival. Originally designed for use in other industries, it is gaining increased use in healthcare.
Steps in SWOT Analysis The primary aim of strategic planning is to bring an organization into
balance with the external environment and to maintain that balance over time . Organizations
accomplish this balance by evaluating new programs and services with the intent of maximizing
organizational performance. SWOT analysis is a preliminary decision–making tool that sets the
stage for this work.
Basic principles SWOT analysis
The so–called SWOT analysis, ... Show more content on Helpwriting.net ...
Strength–Threat (ST) strategy refers to the use of their own advantages to avoid or mitigate the
impact of external threats. It should take a diversified strategy, use their own advantages, and find
opportunities for long–term development in diversification; or it further enhances their competitive
advantage to counter the threat of competitors.
Weakness–threat (WT) strategy is a defensive technology designed to reduce internal weaknesses
and avoid external environmental threats. When the enterprise has internal and external problems, it
is often faced with survival crisis, and reducing costs may become the main measure to change the
disadvantage. Enterprises will take a defensive strategy to avoid disadvantages of costs and the
threat owning to costs.
Analysis SWOT Whirlpool
1. Strength
Technical strength: Whirlpool has nine kinds of products ranking first in the market of this industry,
and three kinds of products ranking the top three in this industry in terms of world market share,
with patent advantage and software copyright of 589 items. Whirlpool is in advanced world level in
many technology areas. Whirlpool Group of "innovative drive" type is committed to providing
consumers around the world with solutions to meet their needs, achieving a win–win situation
between business and users. Innovative advantages: anti–electric wall technology of Whirlpool and
dual–power technology of Whirlpool washing machine have also been included in the IEC
international

The Technology Of The Home Appliance Market
The ThermoWave is the newest advancement in the home appliance market, a device with the
capabilities to both heat food and beverages as well as cool them. Comparable in design to a
common countertop microwave, the ThermoWave has dimensions of 18"x30"x20" for our
household version. The ThermoWave comes in a stainless steel finish and is operated through a
traditional touch control numerical pad. Controls on the device allow for heating, cooling,
defrosting, thawing, as well as options for specific items such as poultry, beef, and popcorn. Our
company has chosen to market this appliance in department stores, discount retailers, and online.
The ThermoWave is priced at $159.99, which we feel is a fair market price for the devices
capabilities and production costs. Environmental forces that affect our product and company
include: competitive, technological, legal/regulatory, economic, and sociocultural. The
environmental forces are important because they are the influences behind the market and consumer
buying. Lower unemployment and inflation coupled with the current state of recovery that our
country is in are all positive forces for our company, while lower spending on appliances is a
concern for us. Our competition includes companies such as General Electric, Whirlpool, and
Samsung, all titans of the appliance industry. Though currently the ThermoWave is the only product
of its kind, we are expecting companies to emulate our product in the near future. Social media and
the

Designing AAutomation System Of The Appliances Located At...
We are proposing a automation system that allows multiple users to control the appliances located at
home or in any infrastructure through android application and from remote location. The system has
3 component those are mobile application to send message to hardware, second is server which
stores data related to user that can be user id, password, username, mail address of user, which also
maintains the update of messages those are sent to hardware, third one is arduino uno kit placed at
home or any infrastructure which actually controls appliances.
Keywords: : arduino uno board, cloud, android application, web server.
1. INTRODUCTION
Generally, when we go out of the house or company or any infrastructure we switch off the light or
the electrical equipments to avoid accidents such as short circuit, firing etc. but sometimes we forget
to switch off, so to do this we have to come back . This is wastage of time and creates lots of chaos
and tension. [6]So to avoid such kind of situation the latest technology coming up worldwide is the
smart home technology this comes under IOT. IOT offers huge number of applications in various
environments for improving the quality of our lives. Smart home is one in which all electrical
equipment around the home technologically automated with highly advanced automatic system.
Smart home is useful for everyone and can also be used in everyday life at home or company or any
infrastructure. Smart home is consisting of three parts–

Sms Based Home Appliance Control System
[pic] [pic] A PROJECT REPORT ON "SMS BASED HOME APPLIANCE CONTROL SYSTEM"
Submitted in partial fulfillment for the award of Degree Bachelor of Technology in Computer
Science SUBMITTED BY DIGANTA MUDAI KALYAN BANERJEE JAHNU BORAH (Final
Year B. E. Computer Science & Engineering) Under Guidance of Mrs. UMA THAKUR
DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING [pic] PRIYADARSHINI
INSTITUTE OF ENGINEERING & TECHNOLOGY, NAGPUR RASHTRASANT TUKADJI
MAHARAJ NAGPUR UNIVERSITY Priyadarshini Institute Of Engineering And Technology
Nagpur–440016 Department of Computer Science & Engineering Session: –2009–2010 [pic]
CERTIFICATE This is to ... Show more content on Helpwriting.net ...
However, looking at the increasing popularity of home automation, most manufacturing companies
are trying to develop products that will be affordable to the middle class customers. Home
Automation Inc also known as HAI began the production of home automated devices in 1985. The
founders Jay McLellan, Tom Pickral and Brian Yokum were from the commercial industry and
concentrated their efforts in home automation. The first home automation product known as the
Model 1503, was introduced in 1988 and was meant for fire and burglar protection, home lighting
and appliance control. HAI's annual sales increased as the years passed and presently they market
their own line of home automated products. Home Automation Inc developed the Omni Control
system, Weblink , Omnistat Communicating Thermostat and the OmniPto Control System, during
the period from 1994 to 99. The company won the Leadership Award for Home Automation in the
year 1999, when Jay McLellan was the President of the company. The Omni LT was introduced in
the market in 2000. It was aimed at the European markets and the products were meant for homes,
apartments and townhouses. HAI received an award for the best new product and the Judges Choice
Award in that year for the Omni LT. In 2001, HAI introduced Web–Link II, a software that has
Windows –based video capabilities, wireless control and access through PDA or Internet phones.
HAI

Marketing Analysis : Electrolux Organization
Electrolux manufactures an assortment of appliances for professional and home settings the
corporation was established in Sweden in 1919 and offers over 40 million products in excess of 150
marketplaces. Electrolux has sales totaling about 109 billion and at this time employs over 61,000
employees. The company is diverse and are marketing their products in countries all over the world,
fifty–percent of their transaction is done in the U.S. shadowed by Thirty–percent in Eurasia and the
other markets make up the outstanding twenty–percent (Electrolux in brief Electrolux Group, n.d.).
An Electrolux product provides consumers with well–made merchandise, and as far as providing
consumers with a competitive advantage in excess of others competitive markets, I would say it's
about marginal. The goods are particularly exceptional for instance, there are additional corporations
that manufacture the same kinds of goods; nonetheless, for an additional corporation to duplicate
their goods accurately it would be very expensive. The Electrolux organization is thriving to achieve
success and with their global structure they are capable of aligning assets to reinforce their locus in
the appliance market.
Now some essential marketplaces for instance China, where competitiveness is rigid, Electrolux will
have to alter their approach so they can continue to be economical. Electrolux proclaimed that they
had established innovative strategies towards becoming leaders in the home appliance

Product Features Of The Home Appliance Industry
2. Durable Household industry overview The home appliance industry is a multi–billion dollar
industry which includes the Major Appliances (refrigerators, cookers, dishwashers, washing
machines & dryers), Small Appliances (Vacuum cleaners, iron, & accessories) and Home Comfort
products (air conditioners, water heaters). Home appliances industry competes on the basis of: 
Cost structure that impacts the ability to compete on price.  Product features that can provide a
competitive advantage, through innovation &  Brand names recognition as a strong basis in the
consumer–driven appliance market. Kahn (2015) states that over the last five years the Industry
revenue increased 5.5%, reaching $191.3 billion in 2015, expecting an annualized 3.8% grow over
the next five years, representing industry revenue of $230.3 billion in 2020. As it is illustrated in
figure 1, the industry consists in five major players that account for about 39% of industry market
share in a low level of concentration industry that varies between market segment and by region,
experiencing consolidation mainly due to company efforts to build economies of scale and scope,
with significant merger activity (Kahn 2015). To increase profit margins, home appliance
manufacturers are aiming to build sales volume especially in emerging markets, increasing
productivity and moving production to regions with lower–cost labour; and/or through the
acquisitions of local companies. 3. Companies background Knowing the

Essay On Samsung
Samsung Electronics Co. Ltd. the Korean multinational electronics company is headquartered in
Suwon, South Korea. This flagship subsidiary of the Samsung Group amounted for 70% of the
group's revenue in 2012. Samsung Electronics commenced its operations in India in December 1995
and is today a leading provider of Consumer Electronics, IT and Telecom products in the Indian
market. Samsung India is the Regional Headquarters for Samsung's South West Asia operations,
which provides employment to over 8,000 employees with around 6,000 employees being involved
in R&D.
History
Samsung's operations in India began with its manufacturing complex Noida (UP), which facilitates
for Color Televisions (including 3D, LED and LCD Televisions), Mobile Phones, ... Show more
And Samsung leads India in products like LED TVs, LCD TVs, Slim TVs, Side by Side
Refrigerators and Smart phones. Samsung is also the second largest mobile handset brand in India.
Samsung ranks among the top 20 in the BusinessWeek's brand value survey, it follows this high
ranking in India as well, achieving the title of the most trusted brand. It enjoys this high brand
reputation because of its quality and imagery.
Corporate Citizenship
Samsung takes many philanthropic initiatives that aim helping global communities lead healthier,
smarter and more sustainable lives. Samsung devises many such programs to make a positive
difference in the lives of locals by using its employees and technology.
R&D
Delhi and Bangalore house the two Samsung India R&D Centers employing around 6000 people.
Product Innovation and R&D have given Samsung the competitive edge in the market today. These
centers focus on customization of audio visual and home appliance products to serve the customers
in a more efficient manner and to support sustainability. Other product customizations include the
ones to suite the need of Indian

Swot Analysis Of Panasonic
TOP PANASONIC COMPETITORS
Panasonic is a multinational electronics company based in Osaka, Japan. Initially the company's
name was Matsushita Electrical Industrial Company Limited until it was changed to Panasonic in
October of 2008. Panasonic is among the biggest electronics manufacturers in Japan while as at
2012 it was ranked fourth as the largest TV manufacturer in the world judging by its market share
then. Konosuke Matsushita founded Panasonic in 1918 and since then it has grown to become a
leading manufacturer in the electronics industry.
As at 2017, Panasonic's revenue stood at 7.34 trillion yen, its profit was 149.3 billion yen while its
assets were worth 5.982 trillion yen. The company had employees who numbered 257,533 in the
same period. Its subsidiaries include Universal Lighting Technologies, Panasonic Avionics
Corporation, Kawakita Denki Kigyosha, Panasonic Electric Works and Sanyo Electric Company.
However, the electronics industry has a lot of competition and discussed below are some of
Panasonic's top competitors;
1. Samsung
Samsung is a giant in the electronics industry. When it comes to new innovations Samsung stands
out from the rest of the pack. Based in South Korea and founded in 1938, Samsung has continued to
produce excellent products over the years setting new standards with each new product release. The
company deals in a wide range of products some of which include electronic components, semi–
conductors, home appliances, consumer electronics and

Samsung: Client And Products
Client and product
Samsung is an electronic company, that is specially designed for digital appliances. The company
provides some Samsung home appliances like televisions, refrigerators, washing machines,
microwaves and air conditioners to their customers. This was founded with the belief that any
family can have a high–quality appliance in their homes or for their own personal use. Samsung was
founded "by Byung–Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in
Korea" (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979
Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in
different markets and Samsung Electronics have operated in over 60 countries. You ... Show more
Samsung Family hub started selling for $5,799 in Samsung website, but now it has decreased the
price it's for $3,497.40 for 27.9 cu in Home Depot.
Target Audience
The Samsung target audience is for a very wide range of consumers ranging from normal day to a
day using devices to industrial standard appliances, but the target age group of customers from the
30s or even older, as long the person or the married couple has the ability to purchase a Samsung
product that is on the market for sale. For married couples that is upper class that has at least a child
and usually have a busy scheduled because they work hard and an income of $75,000 with their own
property.
Product Benefits
Samsung Family benefits are that the fridge has a class–leading cooling performance, internal fridge
cameras, stunning 21.5in touch–screen. Also, it can capture images even if the door is close and
"You can even link the Family Hub refrigerator to online grocery shopping and recipe application".

Case Study Of Godrej Chotukool
CASE STUDY 2
Godrej Chotukool: A Cooling Solution for Mass Market
Mayank Singh Mudgal
Ph11B0005
17th February 2015
Introduction
This is the second report for the course ED5317: Strategies for Managing Innovation. The report
requires us to study the case by Richard Ivey School of Business titled "Godrej Chotukool: A
cooling solution for the mass market". The following questions will be answered:
What is Disruptive Innovation?
Discuss how the Indian Consumer durable market has shaped
Assess the business case for Chotukool. What are factors for this product to succeed?
Challenges faced by Chotukool
Is Chotukool a symbolic example of Inclusive growth?
Disruptive Innovation
The ... Show more content on Helpwriting.net ...
What are the factors for this product to succeed?
The Indian consumer market is quite diverse with highly varied consumption behavior. The
refrigerator penetration was at about 16% in 2006 growing annually at 7–8%. The growth in the
rural section was, however, projected at 25% per annum. There were certain trends which led to the
birth of Chotukool.
Trends Implications Opportunity for Chotukool
Food Spoilage According to UN commission on Sustainable Development, one third of food in
India is lost to spoilage. Need for Refrigeration exists.
Low Market Penetration According to CEAMA, refrigeration penetration in rural India is about 2%
compared to 40% for TVs Huge market tapping potential in the non–user and simple user segment
Rural Population Power Supply: 70 % of rural India still lives in areas with limited electrification
and lots of power cuts.
Low Income: There are no options available for low income families.

Space Constraints:
The families living in 150sqft houses do not have enough space in their house for a conventional
refrigerator. Alternate Power option
Low cost model creation
To create a product that can solve the space constraints and the transportation

Benefits Of Haier
5) Provide consumer–centric products and services
In the view of the Haier representative, Haier has been successful in China since they began to focus
on fulfuling customer needs. For instance, farmers in south–west China used Haier washing
machines to wash the mud off sweet potatoes. So Haier invented washing machines specifically for
them which can be used for this purpose as well as for washing clothes. Haier's work ethic is to
understand what customers want and to meet those needs, even though sometimes the demands
sounds quite specialist. The same strategy was employed in Western markets.The Haier motto is
"consumer first".
Market competition demands specialization, the world has already moved from a one–size–fits–all
economy to a mass–customization ... Show more content on Helpwriting.net ...
For the respondent, relying on local distributors is not typical for Chinese companies. Local
reputable retailers and chain stores are very important for Haier, since they have expert knowledge
on local consumers and are trusted by local consumers. This can help to remove negative COO
effect, especially when local consumers are not familiar with the brand. In this manner, brand
credibility and brand awareness can be increased. When Haier presents to these mainstream
retailers，the brand really 'goes into' the mature market. So the main target of Haier is to enter into
local stores that have the reputation of handling quality merchandise. In June 2015, Wal–Mart's
online site lists 107 different Haier products. In the European market, Haier has already introduced
high–end refrigerators. Media Markt online site (a German 3C supermarket which is located in
many European countries) lists 53 different Haier products, including refrigerators, wine coolers,
freezers, washing machines，driers，and dishwashers. The most expensive one is a side–by–side
refrigerator selling for 2499€. Darty is a leading French home appliance store, it's online shop lists
31 different Haier products, the most expensive one being an American Fridge Freezer selling for
2999

Whirlpool Corporation
A07–00–0013
Whirlpool Corporation's
Global Strategy
We want to be able to take the best capabilities we have and leverage them in all our companies
worldwide.
David Whitman, Whirlpool CEO, 1994
Quoted in the Harvard Business Review
In 1989, Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the
objective of becoming the world market leader in home appliances. Beginning with the purchase of
a majority stake in an appliance company owned by Philips, the Dutch electronics firm, Whirlpool
purchased a majority stake in an Indian firm, established four joint ventures in China, and made
significant new investments in its Latin America operations.
However, by the mid–1990s, serious problems had emerged ... Show more content on
Helpwriting.net ...
The four main players–Whirlpool, General
Electric, Maytag, and White Consolidated, which had been acquired by Electrolux–were beating one
another up everyday.4
With limited growth opportunities and a handful of major players in the United States, it was critical
that firms focus on cost reduction, productive efficiency, and product quality. Product innovation
was also critical, although few major innovations had occurred in recent years. The apppliance firms
segmented their products according to different consumers' needs, and each strived to achieve
greater economies of scale. Still, by the end of the 1990s, the competitive landscape remained
unattractive. Profit margins continued to decline for most firms. Many analysts believed that the
market for appliances was saturated and that there would be little increase in growth rates. This
saturation had left the distributors focusing primarily on replacement purchases and purchases for
new housing developments.
The European Industry
In the early 1980s, there were approximately 350 producers of household appliances

Solar Environment Essay
5.1 Basic Energy Saving Tips LOWER THE SET–POINT ON YOUR THERMOSTAT IN WINTER
Reducing your set–point by 1˚ for an entire winter can yield a 3% savings in energy used to heat
your home. If you keep your thermostat at 68˚, try to turn it down to 67˚ for a week and see if that's
okay. If so, try 66˚ and keep going down until you get to a point where you are no longer
comfortable. Then go back up 1˚ and hold it there.
USE WINDOW TREATMENTS TO CONTROL SOLAR HEAT GAINS IN SUMMER &
WINTER
Often, we can capture the heat energy provided by the sun in our homes. In the winter, on a sunny
day, it can be extremely beneficial to leave the blinds and curtains open on East, South, and West
facing windows to let the sun provide free heat. On the ... Show more content on Helpwriting.net ...
Also, be sure to remove air conditioners from windows in the winter.
OPERATING FANS
The best thing to remember with fans is that they cool people, they do not cool rooms. The air
movement that fans create pulls heat and moisture off of us and gives us a cooling sensation. They
do not decrease room temperatures.
So please be sure to leave fans off when not in the room. In most cases, it is also not recommended
to leave the fan running on your furnace or air conditioner.
LOWER THE SET–POINT ON YOUR WATER HEATER
If you never run out of hot water, you can probably turn the set–point of your water heater down.
The turn dials are typically located under the top and bottom faceplates. Use a screwdriver to
remove the faceplate and turn it down 5–10˚. We do not recommend setting your temperature below
120˚F due to bacterial growth. Also, have the scale removed from your water heater every couple of
years.
2.2 Water Efficiency Tips Water use is becoming an increasingly important issue. Energy is used to
extract the water from the ground, treat it, pump it to your home, and heat it in your hot water tank.
Energy is also consumed to pump, treat and discharge the water once it leaves your home. The
efficient use of water in your home reduces the power consumed by our community. From
significant appliances to little things like showerheads, there

Haier Case Essay
Abstract
Haier makes, designs and sells home appliances such like washing machines, air conditioners and
refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin, and it
has become one of the country's leading brands today. In 2006 Haier was ranked as the world's sixth
largest maker of large kitchen appliances with a 4% global market share. In this paper, it is going to
analysis Haier's performance management, why Haier is so successful and challenges that Haier will
face when its going globally.
Introduction
In 1985, Zhang Ruimin asked his employees to destroyed 76 refrigerator by hammers. This action
awaked the employees who had no ideas about Haier's goal, Haier would no longer produce
substandard ... Show more content on Helpwriting.net ...
For example, they use positive reinforce to motivate the managers to doing better. Zhang believed
that each manager was accountable for only a small portion of the overall profits and each one could
function as miniature company. Therefore, they had deposit book for each managers with his own
profit and loss statement. The more a division profited, the more the manager accumulated in his
resource bankbook. Also, whoever reaches his goal earlier will receive more income. This is an
incentive to do a better job. Also, they gave bonuses to managers who performed well. However,
Haier used the punishment to 'motivate' their employees. For example, for everyday, the employee
who had the lowest performance would stand on the yellow footprints to 'reflect'. This employees
should tell why he was doing bad and how should him improve in the future. This helped the
employee to lower the probability of repeating being the lowest performance worker again in
workplace and showed to other employees do not make the same mistake. Moreover, Haier is care
about their training system. They recruits tried out two or three different jobs before being finally
assigned to a position, even an employee performed well in a particular post, but he was rotated into
a new job. This is because Haier wants everyone understood the different areas of the company in
order to better managing their performance in the future.
Problems
Haier with its unique

A Short Note On Platform Smart Home Management Mobile...
2.5 The Product HSmart is cross–platform smart home management mobile application, which
allows you to synchronize with numerous electrical home elements such as light bulbs, conditioners,
refrigerators in collaboration with wearable devices and smart phones. The application allows you to
control and monitor home appliances irrespective of your location. For example, switching on the
air conditioner for a cooler environment before arrival or command robot vacuum cleaner to tidy up
the house while away. The high rated customizable HSmart system allows complete user access
control of home appliances via controller and a communication technology.
a. Product overview
HSmart provides a system that fully integrated, which will integrate the ... Show more content on
Helpwriting.net ...
HSmart is compatible with different platforms such as Android, IOS (Apple device) and Windows
by accessing GoogleStore, Apple AppStore and Windows Store respectively. With HSmart
application, critical notifications regarding home appliances will be received and necessary actions
taken at a simple tap. c. Hardware
The hardware that need to be place in the house that required using our system include the
following:
Central Controller:
The central controller creates a smart home by integrating with 200+ smart devices. Like a live–in
translator, the central controller engages with numerous connected products with an aim to monitor
and control them easily from the HSmart application. The Central Controller uses communication
technologies like ZigBee and Z–Wave radios which specifically designed for M2M leaning. The
central controller is connecting to the internet via an Ethernet cable allowing you to create a safer
and smarter home. Figure: Central Controller
Smart Home Elements: Smart home elements consist of different devices such as o Smart
Connected Light that can be dimmed or turned on and off from your smartphone using the HSmart
app. o Motion sensors that provide notifications for unexpected movement in the house. o
SmartCamera which automatically capture video clips when specified events i.e. Event based video
recording. o Multipurpose

Sears Business Essay
Sears has made several attempts to improve their business, most of which involved selling off assets
and closing stores. Sears has sold off all properties they once owned to Seritage and also sold their
Craftsman tools brand to Stanley Black and Decker. Another strategy Sears has tried to compensate
for their losses is closing stores. Sears has closed around 100 stores and continues to close more. It
was released that Sears is expected to close another 63 stores (45 Kmart and 18 Sears) by the end of
January 2018. Sears has made some attempts to improve by involving and trying to draw in new
customers with social media challenges, free home delivery, or rewards programs. For example, this
year Sears is hosting a social media challenge called ... Show more content on Helpwriting.net ...
First, Sears needs to find a way to fire their current CEO, Edward Lampert. Based on our research of
Sears since Ed Lampert took over the company, it is clear his best interests are not with the company
and the stock price reflects that. When Edward Lampert took over Sears, the stock price was around
$40.00 and the stock price now is the lowest it has been around $3.00 (Yahoo Finance). Decisions
he has made could lead shareholders and the public to believe he is making decisions based solely
on his own personal interests and not for the good of Sears. Lampert is Sears largest lender and has
secured all of his money loaned with property or inventory, ensuring that he is paid if the company
does file for bankruptcy. When Seritage bought Sears properties, Lampert was CEO and largest
shareholder of Sears, while also being the chairman of the board of trustees for Seritage. It is
difficult to believe he has the company's best interests in mind when when he only steps into the
headquarters once per year for the annual meeting. While firing Edward would be difficult and
extremely costly due to his large controlling interest, we feel this may be Sears only way to

General Electric – Home Appliances
Objective: To do the 5 C's analysis that can be used as a tool for Situation Analysis for General
Electric company in the Home Appliances market and to do the SWOT analysis. Introduction
General Electric Company (GE) was founded in 1892 and is based in Fairfield, Connecticut. It
operates as a technology, media, and financial services company worldwide. Its Consumer &
Industrial segment sells and services major home appliances including refrigerators, freezers,
electric and gas ranges, cook–tops, dishwashers, clothes washers and dryers, microwave ovens,
room air conditioners, and residential water systems for filtration, softening and heating. The
aggregate level of economic activity in markets for such products and services ... Show more
But overall GE Appliances do not fair well in the customer satisfaction compared to its competitors
(4). There are a variety of reasons why non buyers don't buy GE home appliances. Some of them are
higher satisfaction ratings for competitors' products, better customer service, lower cost etc.
Company The Consumer and Industrial segment generated sales of $11,737 million, accounting for
6.4% of the company's total revenue in 2008. Brands are GE Monogram®, GE Profile™, GE®,
Hotpoint® and GE Café™. The product categories offered in home appliance segment are washers
& dryers, refrigerators, freezers, ranges, ovens, dish washers and other major home appliances. As
we have seen above home appliances are costly to purchase and as a company GE is well positioned
in this area as it could use it financing arm to help customer buy what they need. When it comes to
reducing the cost of products, GE leverages its Six Sigma process. Six Sigma is a highly disciplined
process that helps GE to focus on developing and delivering near–perfect products and services. GE
has efficient internal processes setup to reduce the cost of production, improve the quality of
products and provide excellent customer service to gain customer satisfaction. The company
currently has more than 2,000 Six Sigma projects going, and reportedly GE is able to save $4 billion
per year thanks to cost reductions and other streamlining efforts

Whirlpool Case Study
Company Background
Whirlpool Corporation is the number one major appliance manufacturer in the world. Whirlpool
Corporation was incorporated on August 10, 1955. It trades on the NY Stock exchange under WHR.
Whirlpool is one of the world's top home appliance makers. It specializes in laundry appliances,
cooking appliances, refrigerators and freezers, compressors, dishwashers, mixers and other small
domestic appliances as well as manufactures and markets home appliances. Whirlpool has huge
global experience in the consumer electronics business as well as a strong research and development
capabilities to innovate consumer electronics. As of December 31, 2016, the Company
manufactured products in 14 countries and sold products to over 135 countries. Whirlpool does an
excellent job marketing in global markets throughout the world under popular brand names, such as
Whirlpool, Maytag, KitchenAid, Consul, Brastemp, Roper, Amana, Bauknecht, Jenn–Air and
Indesit. The Company has different segments including the North America; Europe, Middle East and
Africa (EMEA); Latin America, and Asia segments. Major customers for the Whirlpool Corporation
include retailers Lowe's, Home Depot, Sears, and Best Buy. In 2016 the corporation had
approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology
research centers. Whirlpool strives to be the leader in home appliances and does this by being
innovative and promoting corporate entrepreneurship throughout the

Time Operated Electrical Appliance Controlling Systems
Time Operated Electrical Appliance
Controlling Systems
Awadallah Sulieman Rahama Balola
Department of Electrical & Electronic Engineering.
University of Alneelain, Khartoum, Sudan.
Supervisor D. Dalia Mahmoud
Abstract:
Time operated electrical appliance controlling system is a reliable circuit that takes over the task of
switch on/off the electrical devices with respect to time. This project replaces the Manual Switching.
Most used devices at home are electrical light, electric fan, air conditioner. Operator may not be at
home and may be somewhere in a different place and if the necessity arises to control these home
appliances there must be some source to control and monitor the home appliances. It has an Inbuilt
Clock which tracks over the Time. When this time equals to the programmed time, then the
corresponding device is switched ON. The switching time can be edited at any Time using the
keypad. The Clock is displayed on LCD display.
Introduction:
The main objective of this work is to design and construct a micro computer based system to control
electric appliances such as light, fan, heater, washing machine, motor, TV, etc. The most important
problems
faced are the misusage of electricity and its wastage. Sometimes due to carelessness of the persons
lamps or fans are left ON which results in wastage of electricity. The project helps to overcome all
these problems. Microcontroller is used to supervise the actions of all other devices and to control
the entire set of

Essay On Home Appliance Control System
HOME APPLIANCE CONTROL SYSTEM
1. Introduction 3
2. Project Overview 3
3. Functional Requirement 4
4. Non–Functional Requirement 4
4.1 Adaptability 4
4.2 Safety 4
5. Use Case Diagram 4
5.1 Actors 5
5.2 Use Cases 6
6. Class Diagram 7
6.1 UML Class Diagram and Description 8
6.2 CRC Cards 9
7. Sequence Diagram 12
7.1 Authentication 12
7.2 Operate Garage Door 13
7.3 Operate TV 14
7.4 Operate Microwave 16

Introduction
A home appliance control system (HACS) is a system which provides various services to remotely
operate on home appliances, such as microwave oven, TV, and garage door etc through remote
devices such as mobile phone, desktop and palm–top. This document furnishes the Use Case ...
Show more content on Helpwriting.net ...
The following figure shows the use case diagram of the HACS system from the end user point of
view.
[pic]
1 Actors
1. User User refers to the person who has an account and a password, can log in on HACS, and
operate home appliances remotely by HACS.
2. Admin Admin is a kind of user who has special rights, for example Add/Remove Device and
Add/Remove Remote System, other than basic operations.
3. Device Device refers to computer embedded home appliances that could be added onto HACS,
configured, and operated remotely.
4. TV TV is a special home appliance that has several operations, such as turn on, turn off, increase
volume, decrease volume, and change channel, which can be operated remotely.
5. Garage door Garage door is a special home appliance that has operations of opening and closing
to be manipulated remotely.
6. Microwave Microwave is a special home appliance that has several operations, such as setting
command, setting timer, starting, and so on, that can be operated remotely.
7. Remote System Remote System refers to system that has wireless connection. It can be added
onto HACS system, configured with HACS, and communicate with HACS.
8. Palm–top Palm–top is a special remote system.
9. Cell phone Cell phone is a special remote system.
10. Emergency Department Emergency Department is a public department that can help if

Jb Hi Fi : An Australian Specialist Electronics Retailer
Introduction
JB Hi–Fi is an Australian specialist electronics retailer that commenced operations in 1975 and was
listed on the Australian Stock Exchange in 2003 (JB Hi–Fi 2014a). In 2012, the company sought to
capture a share of the home appliance market by trialling an expansion into consumer whitegoods
(JB Hi–Fi 2012). Eager to ensure that this foray would not damage customer engagement in existing
stores (JB Hi–Fi 2012), whitegoods were first trialled across Queensland in 2012.
Following this, a nationwide rollout of 'JB Hi–Fi HOME' stores occurred in 2013. As at 30 June
2014, JB had 182 stores across Australia and New Zealand, with 22 'JB Hi–Fi HOME' stores (JB
Hi–Fi 2014b). Given that whitegoods and appliances were only available in stores bearing the
HOME name, an e–commerce site was simultaneously marketed as the primary avenue for
whitegoods purchases.
JB Hi–Fi provide opportunities for social connectivity through supply of smart phones, computers
and tablets, enable family entertainment experiences by offering televisions, DVDs, games consoles,
and promote hobbies and lifestyle choices through provision of cameras and fitness trackers. The
core benefits to consumers encompass entertainment, comfort, function, and aesthetics.
The current report focuses on JB Hi–Fi's range of whitegoods and appliances; specifically fridges
and freezers available online. JB Hi–Fi currently has 10.7% market share of the domestic appliance
retailing market in Australia (Magner

The Marketing Strategy Of Whirlpool Corporation
In the United States, the cooking industry is a mature market with high penetration, therefore,
replacement product is significantly important to the industry. The United States has three major
manufacturers for domestic production; Whirlpool, General Electric, and Electrolux. The appliance
industry is changing and become more competitive with the influence of Asian competitors,
specifically, LG and Samsung is importing appliances into the United States. Subsequently, in
January 2016, a Chinese manufacturer, Haier, bid for the purchase of General Electric Appliances,
finalizing the contract, Monday, June 6, 2016 (Thompson, 2016).
Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace
of Life, 2016). Although, Whirlpool is globally the largest manufacturer, they do not dominate all
markets, as they do in North America. In North America, Whirlpool's strength lies in a strong and
vast brand portfolio, consisting of seven brands (Fettig, 2016). In 2006, the United States
Department of Justice approved the acquisition of Maytag Corporation by Whirlpool (Henriques,
2006). The acquisition served a two–fold purpose, seating Whirlpool in the number one market
share position in North America and adding strong brands such as Maytag, Jenn–Air, and Amana to
the portfolio. A series of acquisitions is accelerating growth for Whirlpool and ensuring global
market leadership. Whirlpool acquired manufacturer, Indesit, in Italy, which has

The United States The Home Appliance Industry
In the United States the home appliance industry is a mature market with high penetration, therefore,
replacement product is significantly important to the industry. The United States has three major
manufacturers for domestic production: Whirlpool, General Electric, and Electrolux. The appliance
industry is changing rapidly and becoming more competitive with the influence of Asian
competitors, specifically, LG Electronics and Samsung Electronics, who are major appliance
importers. Subsequently, in January 2016, a Chinese manufacturer, Haier, bid for the purchase of
General Electric Appliances, finalizing the contract on June 6, 2016 (Thompson, 2016).
Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace
of Life, 2016). Although, Whirlpool is globally the largest manufacturer, they do not dominate all
markets as they do in North America. In North America, Whirlpool's strength lies in a strong and
vast brand portfolio, consisting of seven brands (Fettig, 2016). In 2006, the United States
Department of Justice approved the acquisition of Maytag Corporation by Whirlpool (Henriques,
2006). The acquisition served a two–fold purpose, seating Whirlpool in the number one market
share position in North America and adding strong brands such as Maytag, Jenn–Air, and Amana to
the portfolio. A series of acquisitions is accelerating growth for Whirlpool and ensuring global
market leadership. Whirlpool acquired Italian manufacturer,

Haier
Qingdao Haier, Ltd.: Considering the Maytag Acquisition
Executive Summary
Situation
Executives at Chinese home appliance manufacturer Qingdao Haier, Ltd. (Haier) have just learned
that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or
$14/share. Maytag Corporation, the 3rd largest home appliance manufacturer in the United States,
has announced that it will consider competitive offers for the acquisition of the company. Chinese
home appliance manufacturer, Qingdao Haier, Ltd. must evaluate the pros and cons of the Maytag
Company and assets and decide whether or not to bid on the acquisition of the Maytag business.
Action
Haier will evaluate the current status of its business and the goal to ... Show more content on
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Asia – Due to large the population and immense spending power of Asian consumers, the Asian
Market is the biggest market for household appliances. Asian households also have very low
saturation levels, allowing the potential for a large quantity of new consumers. Due to the high
growth potential of this market, there are over 50 competitors fighting for market share in Asia. This
extreme number of competitors has resulted in competitive pricing strategies and low profits.
Australia & New Zealand – The market for home appliances in Australia and New Zealand has
saturation levels of approximately 40–50%. The market has attracted 15 appliance manufacturers.
Of these competitors, Electrolux is leading the market with 28% market share, followed by LG
Electronics with 10%. Maytag and Whirlpool also compete in this market but only have market
share percentages of 6% and 5%, respectively.
Latin America – The Latin American home appliance market is a growing market due to low
saturation levels. There are 25 manufacturers competing in this market including Whirlpool which
leads the market with 33% market share. Many large companies have identified Latin America as a
viable growth opportunity.
U.S. Home Appliance Industry
The U.S. home appliance industry consists of manufacturers, distributors and consumer that
produce, sell and buy home appliances such as

Application And Specification Of A Computer Network
On December 6, 1967, the Department of Defense awarded a contract with the purpose of the
"design and specification of a computer network". Four months later, the Advanced Research
Projects Agency (ARPANET) was created. By October 15, 1969, computers at the University of
California–Los Angeles and Stanford were connected and communicating (Internet History from
ARAPNET to Broadband, 2007) . Thus was the birth of the internet. Now, the internet is an
indispensable tool that provides us with an active connection to everyone and nearly everything.
However, we've evolved the internet and moved forward to the "internet of things" (IoT). The IoT is
connecting man to machine, machine to machine, and machine to man all through "smart" devices,
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Also of note are the new wearable devices. Today, instead of pulling out our wallet to pay for
groceries, we can simply scan our Apple Watch in front of an Apple Pay terminal and have the funds
immediately deducted from our account. When arriving at the airport, your connected device can
sense your current location and immediately let your bank know you are preparing for a trip. As you
drive, your connected vehicle can download real–time traffic and make suggested route changes
before you get stuck in traffic. More importantly, many modern vehicles are equipped with sensors
that can detect a collision and immediately dispatch help. The connected world has far exceeded our
expectations. One area of concern that revolves around the IoT is cyber security. Throughout the
2016 presidential primaries, cyber security has become an increasingly hot topic. During the January
17th, 2016 Democratic Primary Debate, cyber security was discussed no less than six times
(Leatherby, 2016). As the IoT continues to expand, hackers have expanded their attacks as well. In
July of 2015, hackers were able to remotely take control of the systems onboard a Jeep Cherokee
and completely disable the vehicle (Kerner, 2015). Unfortunately, this is not an isolated event. Both
the FBI and National Highway Traffic Safety Administration

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