Cross Functional Activity
Haier Appliances India pvt. ltd.
Ravi Kumar Gupta
Class- MBA -1
• Haier group is a Chinese multinational consumer electronics
and appliances company.
• Haier had been founded as Qingdao Refrigerator Co. in 1984
and headquarters in Qingdao, china.
• 70,000 employees are working in Haier.
• Haier has 240 subsidiary companies and 30 design centers.
• It design, develops, manufactures and sells product including
Air conditioners, Mobile phone, Computers, Microwave,
washing machine, Refrigerators and Televisions.
• Production facilities were constructed in Pakistan in 2002 and
Jordan in 2003.
• the fourth largest white goods
producer in the world
• operates in over 30 countries with
employees over 50,000
• products are sold in more than 160
countries in global
• Had a global turnover of CNY 200.7
billion (about $ 32.8 billion) 2014
Technology & Product Innovation
Once relied on technology from
It has made technology innovation as
its main task and pay millions dollars
in R&D of new high-tech products
The technology achievements are
soon transferred into advanced
The Rules & regulation and Discipline of the company i.e.
Attitudes towards work, Discipline towards system And Passion
What ingredients use to make a refrigerator & what process
involved to making a refrigerator.
To manufactures any type of refrigerator they use total 150
How to maintain manpower and how to utilize it.
I went Mumbai to visit exhibition which was organized by Vijay
Sales as a Name of ‘IICF’ and it was held from 23rd Dec.2014 to
5th Jan 2015.
Company keeps employees record after resigning them too.
Organize events so that you can appear longer times in
Go through advertising to promote your product and hire the
best personality for the brand ambassador.
Organize CSR activities to get in touch with the customer as
well as it will help you to stay in customer mind longer.
Adopt new technologies to one step ahead from another
Provide discount in off season.
Remove misconception from the customer mind that this is
China Product and its life will not be more than our expectation
We should provide customer delight so that they can be loyal
and be stay for longer times.
For more details please visit
Toll Free: 1800-102-9999 / 1800-200-9999