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Presentation on
Cross Functional Activity
Haier Appliances India pvt. ltd.
Presented By:-
Ravi Kumar Gupta
Class- MBA -1
Company Profile
• Haier group is a Chinese multinational consumer electronics
and appliances company.
• Haier had been fou...
Achievements
• the fourth largest white goods
producer in the world
• operates in over 30 countries with
employees over 50...
Technology & Product Innovation
 Once relied on technology from
German companies
 It has made technology innovation as
i...
Competitors
1. LG
2. Whirlpool
3. Samsung
25
20
5
35
15
Whirlpool
Samsung
Haier
LG
Others
In India
Learnings
The Rules & regulation and Discipline of the company i.e.
Attitudes towards work, Discipline towards system And...
Suggestion
Organize events so that you can appear longer times in
customers mind.
Go through advertising to promote your...
Thank You
For more details please visit
www.haier.com
Toll Free: 1800-102-9999 / 1800-200-9999
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Haier presentation ravi (2)

  1. 1. Presentation on Cross Functional Activity Haier Appliances India pvt. ltd. Presented By:- Ravi Kumar Gupta Class- MBA -1
  2. 2. Company Profile • Haier group is a Chinese multinational consumer electronics and appliances company. • Haier had been founded as Qingdao Refrigerator Co. in 1984 and headquarters in Qingdao, china. • 70,000 employees are working in Haier. • Haier has 240 subsidiary companies and 30 design centers. • It design, develops, manufactures and sells product including Air conditioners, Mobile phone, Computers, Microwave, washing machine, Refrigerators and Televisions. • Production facilities were constructed in Pakistan in 2002 and Jordan in 2003.
  3. 3. Achievements • the fourth largest white goods producer in the world • operates in over 30 countries with employees over 50,000 • products are sold in more than 160 countries in global • Had a global turnover of CNY 200.7 billion (about $ 32.8 billion) 2014
  4. 4. Technology & Product Innovation  Once relied on technology from German companies  It has made technology innovation as its main task and pay millions dollars in R&D of new high-tech products  The technology achievements are soon transferred into advanced products
  5. 5. Competitors 1. LG 2. Whirlpool 3. Samsung 25 20 5 35 15 Whirlpool Samsung Haier LG Others In India
  6. 6. Learnings The Rules & regulation and Discipline of the company i.e. Attitudes towards work, Discipline towards system And Passion towards customers. What ingredients use to make a refrigerator & what process involved to making a refrigerator. To manufactures any type of refrigerator they use total 150 parts. How to maintain manpower and how to utilize it. I went Mumbai to visit exhibition which was organized by Vijay Sales as a Name of ‘IICF’ and it was held from 23rd Dec.2014 to 5th Jan 2015. Company keeps employees record after resigning them too.
  7. 7. Suggestion Organize events so that you can appear longer times in customers mind. Go through advertising to promote your product and hire the best personality for the brand ambassador.  Organize CSR activities to get in touch with the customer as well as it will help you to stay in customer mind longer.  Adopt new technologies to one step ahead from another company.  Provide discount in off season.  Remove misconception from the customer mind that this is China Product and its life will not be more than our expectation We should provide customer delight so that they can be loyal and be stay for longer times.
  8. 8. Thank You For more details please visit www.haier.com Toll Free: 1800-102-9999 / 1800-200-9999

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