1. PR Meet Facebook Presented by: Lisa Buyer, @lisabuyer The Buyer Group, president and ceo interactive public relations, social media + branding

2. About Me Lisa Buyer @lisabuyer Managed my own PR and branding agency for past 15 years Come from a traditional PR background Digital by design during the dot com days Social media is part of my mixology Practice yoga and follows some celebrity gossip The Buyer Group, president and ceo interactive public relations, social media + branding @lisabuyer

3. @lisabuyer What is SocialPR?#SocialPR

4. @lisabuyer Socializing andOptimizingthePRStrategy

5. @lisabuyer 10 Ways to OptimizePR andFacebook

6. @lisabuyer Today’s Public Relations

7. @lisabuyer Why?

8. @lisabuyer The media issearch and social savvy

9. @lisabuyer The Majority of Journalists Now Depend on Social Media for Story Ideas

10. @lisabuyer 43% of journalistsreport being pitchedthrough social networks

11. @lisabuyer 65% of journalists usesocial media sites such as Facebook(and LinkedIn)for story sources

12. @lisabuyer Pitches through a social network likeFacebookresulted in coverage approximately70%of the time. (compared to about 0-20% with a standard pitch)

13. @lisabuyer CNET, NPR WSJ E lostremote.com

14. First Tweet March 21 2006

15. @lisabuyer 10 PR Things You Can Do Now on Facebook

16. @lisabuyer 1. Ask GOOD Questions

18. Third Party News

20. @lisabuyer 3. Manage the Community This is ajobAND an adventure – Have a schedule! 8:00 am Latte and good morning check in, something cheery! 12:00 pm Lunch time easy reading post 3:00 pm Water cooler talk 6:00 pm Evening news report 9:00 pm Engagement post

21. @lisabuyer 4. Cross socialization! Tweet all about it! p.s. Don’t forget the Link ;)

23. Packaging

24. TV commercials

26. @lisabuyer 7. Report it! Newsroom Tab

27. @lisabuyer 8. Mix and Mingle in other communities

28. @lisabuyer 9. Pitch it! Media relations happens on Facebook

30. Follow us on Twitter

31. Subscribe to our company blog

33. Repost on Facebook Page

34. Use a Visual

36. @lisabuyer Likes are the new Links!Bruce Clay SES: SEO 101 2011

37. Thank you for having me! Email questions or feedback to lbuyer@thebuyergroup.com or DM me on Twitter @lisabuyer

38. Sources PR Newswire/PRWeek Survey http://multivu.prnewswire.com/mnr/prnewswire/43321/ Tekgroup Journalist Online Newsroom Survey http://www.tekgroup.com/onlinenewsroomsurvey/ George Washington University Study http://www.gwu.edu/explore/mediaroom/newsreleases/ Video http://www.lostremote.com/2011/03/18/sxsw-how-journalists-can-use-facebook/