1. +
Social Media
Webinar Session 4
February 5, 2012
7AM PST | 10AM EST

2. +
Agenda…
 Blitz – Hootsuite refresher!
 Follow Follow Follow - Unfollow
 Creating engaging content
 Why we have region handles
 Leveraging connections for RTs, cc & dm.
 Conversationalists- creating dialogue
 The - Thank You Economy
 “It’s a Tweet Off”
2

3. +
The function of the dashboard
3

4. +
Adding your social profiles
4

5. +
Loading your social profiles
5

6. +
Loading your social profiles
6

7. +
Creating hyper links, uploading files.
7

8. +
Pending tweets and bulk scheduling.
8
This is the BEST function
ever! Use it!!!!

9. +
Pending tweets and bulk scheduling.
9

10. +
Setting up your search streams
10

11. +
lists
11

12. +
Follow Follow Follow - Unfollow
 Use Hashtags to find followers Eg #UVIC
 Save the hashtag into your Hootsuite dashboard, monitor
the tag and follow anybody tweeting about #UVIC
 As you follow handles of the hashtag watch for Bio’s
mentioning #rioplus20 topics, environment, green,
sustainable development etc . Follow
 When you find shared interest users check out what
they’re listed under, look for “local green” etc. Check
out that list and follow follow follow.
12

13. + 13
View All. There should be several relevant
handles to follow… Additionally, be sure to start
building relationships with the handles that are
specifically there to spread on campus news.
These guys want to know about events and exist
to spread the word!

14. +
 Use Lists to find potential followers. Eg. Got to
@UVIC look at the lists @UVIC has built, if they
have a “green students list” follow the whole list.
14

15. +  Unfollow – With all this following your ratios will get
out of balance.
 stick within arrange of 200 – 300 in surplus during our
growth faze.
 www.justunfollow.com 50 Free unfollows a day,
which should be more than enough.
15

16. +
Creating Engaging Content…
 By now we should have an understanding of our
online community, what type of content is likely to
get RT, start a conversation, or create a follow back
burst…
 We know our core content focuses, news about Rio,
Sustainable Development, Canada Tour… But what
else can we offer our community.
 FACTS – Fact: the twitter verse loves facts and
statistics. Find some good resources to gather quick
and relevant facts and quotations.
16
This is something new we’ll try out to diversify and add to our current
content, not replace any of our current focuses. As people find good
resources for enviro and rio facts and quotes please tweet them out and
cc the team (internal resource sharing while promoting = WIN)

17. +
Driving Content to the web page
 If we want to drive content to the web page (and we do!)
we need to continue to find unique and interesting ways
to get people to click links to the page.
 What is on the web page you could use to entice new
community members to check it out? Eg. WeCan statements,
Old video blogs, champion bios.
 Anchor fresh content to the page that is highly sharable. For
example, fresh blog ideas:
 We Canada Favorite Green Quotations
 We Canada Favorite Enviro Facts
 We Canada Favorite Green Canadians
 We Canada top ten Planet Fighters
17

18. +
Leveraging connections for RTs
CC DMs
 If you are tweeting a blog post or story that you think
would be interesting to someone in your community
cc them on the tweet. Cc a maximum of 3 people to
a tweet.
18
The @wecanada tour will be stopping of #UVIC on March 3
http:alsdfj cc @uvic @uvicnews @uvictweets #CNDTOUR
New blog post from @wecanada 20 Shocking #green facts that will blow
your mind!  http:alsdfj cc @greenqueen @rioplus20
DM Hey! We’re stopping off at your campus on our cndtour ?
http:djfsjfj wondering if we could get a little promo support

19. +
Conversationalists
 Creating real dialogue is incredibly important. 75% of
your tweets should be interacting and engaging with
someone else.
 How do you start a conversation? Who should you start a
conversation with?
 Don’t be afraid to shoot big, people ignore me all the time!
This is a tweet….
This is a conversation….
19
Check out the new @wecanada website http://earthsummit.ca/ and learn
about our policies and approach to the upcoming #rio20 #EarthSummit
.@greenlady great blog on #rio20 policy. let us know what you think about
our approach to policy for #earthsummit http://earthsummit.ca/

20. +
The Thank-You Economy
Absolutely everything gets a thank you….
 Thanks for the listing
 Thanks for the follow
 Thanks for the RT
 Thanks for the MT
 Great conversations this week with
20

21. +
The @WeCanada “Tweet OFF”
For the month of February we will be having a We Canada tweet
off!
Yassin will be recording each handles current ratios; Klout score
and followers. We will announce weekly winners in the
following categories
1. Most New Followers
2. Most Creative Tweet
3. Highest Jump in Klout.
At the end of the month the person who has won the most weekly
titles will be crowned king/queen of the Tweet OFF. You’ll
have a feature blog written about you for being We Canadas
Social Media Ambassador of the Month, a We Can T-shirt,
and some sort of other awesome surprise prize I haven’t
procured or thought of yet!
21

22. +
?