SAP Analytics APJ Social Media Guide


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The Ultimate Guide to Getting Connected to SAP in APJ

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SAP Analytics APJ Social Media Guide

  1. 1. Analytics Goes SocialThe Ultimate Guide to Getting Connected to SAP in APJ@SAPAnalyticsAPJ, #SAPAPJ16 October 2012
  2. 2. Welcome Welcome to #FINBI2012, October 16-18, 2012. Table of Contents Whether  you’re  with  us  in  Singapore  or  following   online, you can use this guide to get connected on Social Media Trends in APJ . . . . . . . . . . . . . . . 3-4 social media to all things SAP, Analytics and Business Intelligence in Asia-Pacific Japan. What’s  In  It  For  You?  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  5 In  this  interactive  guide,  you’ll  learn  a  bit  about   5 Tips for Social Media Success . . . . . . . . . . . . . . 6 social media trends in APJ and elsewhere, best Twitter Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8 practices and how to take the next steps in building your social media presence. SAP Hashtag Guide . . . . . . . . . . . . . . . . . . . . . . . . 9 You’ll  get  Twitter  tips  so  you  can  join  along  in   Finding People & Content . . . . . . . . . . . . . . . 10-14 tweeting live from the conference. 4 Cool Twitter Tools . . . . . . . . . . . . . . . . . . . . 14-17 You’ll  see  how  you  can  get  connected  and  stay   Facebook in APJ . . . . . . . . . . . . . . . . . . . . . . . 19-24 connected long after the conference. LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25-30 And,  you’ll  be  able  to  click  on  most  of  the  snips  and   links in this guide to discover valuable content and YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32 connect directly to the people, pages, and content SCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . that interests you. 33 Questions? Ideas? Come see us in the social media lounge!© 2012 SAP AG. All rights reserved. 2
  3. 3. Your APJ Colleagues and Customers Are Social India 6th on Twitter, with 33M ppl., 2nd on LinkedIn 3rd on Facebook Malaysia Bandung 10 th most active city on Twitter Indonesia #4 on Facebook LinkedIn +111% 11%  of  world’s  tweets Jakarta #1 Twitter city Australia #9 on LinkedIn Japan 3 rd on Twitter Tokyo 2 nd most active Twitter City Philippines #10 on Twitter, #8 on Facebook South Korea #15 on Twitter China 300M Active Weibo users 35.5M Active Twitter users© 2012 SAP AG. All rights reserved. 3
  4. 4. Social Is Dead. Long Live Social! Social media is here to stay, but companies What that means is, everyone has a voice. We want to that are leading the charge in social media, hear yours! Join us in tweeting from #FINBI2012! companies like SAP, are starting to talk about something else: Social business. What can you tweet about? Share your experience at the conference. Chris Heffer, SAP Social Business Evangelist • New insights put it this way in his presentation at Social • Quotable speakers Media Week : • Memorable moments “Social business is restoring the equilibrium of • Demos you saw and liked power to make the values, interests and • Links to websites people are talking about beliefs of the customer or employee equal to those  of  the  company.” • Photos Think  about  who’s  following you? What would they be interested in? What  if  you  don’t  have  very  many  followers?  Tweet   about what you are interested in, and followers will find you! No Twitter account, bio or avatar? Come see us in the social  media  lounge  and  we’ll  set  you  up.  That’s  what   we’re  here  for.© 2012 SAP AG. All rights reserved. 4
  5. 5. What’s  In It For You? Connect with people and grow your network With so many channels and platforms, social See  what’s  going  on—with your colleagues, media is overwhelming, even for the pros. You customers and competitors don’t have to have all your ducks a row. Build relationships with people with similar interests Communicate your thoughts and ideas to more people Build your personal brand so people can get to know you, before they even meet you Learn—for fun, to advance your career, or both Establish yourself as an expert inside and outside your company Just get some ducks in the water!© 2012 SAP AG. All rights reserved. 5
  6. 6. Five Keys to Success on Social Media Still feeling apprehensive? Here are five tips that will lead to success in any social media channel. • Be visible. Have a profile picture and a description, and post and interact regularly. • Be  valuable.  If  you’re  going  to  tweet  what  you  had   for breakfast, add a link to a recipe, tell us where you ate and what to order. • Be generous. Share your knowledge freely. • Be  genuine.  Talk  about  what  you’re  passionate   about, and let your personality bubble up. • Be patient. It takes sustained effort over time to build your presence on social media, but it will happen. Social media is really just a more scalable means of networking and connecting with people.  If  you’re  here,  you’re  probably  already   good at it, so relax and have fun.© 2012 SAP AG. All rights reserved. 6
  7. 7. How to Write a Sweet Tweet Twitter gives you a prompt for writing your tweet: “What  are  you  doing?”  You  can  extend  that  to,   what  are  you  thinking?  You  don’t  have  to  start   out  by  saying  “I  am”.    Just  tell  us! • Use topical hashtags to help people find your Follow @KevinGilroy tweet • Give credit—use names and/or Twitter handles. (If  you  don’t  know  someone’s  Twitter  handle,   check our guide to the speakers at the conference, or Google their name + Twitter) • Use a link shortener such as tinyurl. Add the Follow Lucy Swedberg button to your browser to make life easier. • Don’t  just  drop  links—give us your perspective on  why  what  you’re  linking  to  is  important • Leave enough room for others to retweet Follow Kurt Bilafer • For more Twitter grammar tips in 140 characters visit Grammar Girl Here are some examples of well-written tweets from around the SAP community. Click on the tweet to follow the links or hashtags. Follow @aiazkazi© 2012 SAP AG. All rights reserved. 7
  8. 8. The Art of the Re-Tweet Retweets, or RTs in Twitter parlance, is a re- Bufferapp is a really helpful free tool for retweeting, as posting  of  someone  else’s  tweet  to  your   it pops up an edit window where you can work with the following. It can be done with one click of a the original tweet and add your comment. button with the arrows forming the square. In fact, it makes it so easy to edit that you might be Retweets create leverage on Twitter. Even if you tempted to modify the original tweet, maybe to make it only have a small following, some of your shorter for retweeting or to add a hashtag to alert a followers, or your followers followers, might have  large  followings.  In  that  case,  there’s  no   new  audience.  That’s  okay  too;;  in  fact  you  might  have   telling how far your tweet might go! seen tweets marked MT—modified tweet. Just make sure  you  retain  the  original  idea  and  give  credit  to  it’s   author. Retweeting other  people’s  tweets  is  a  great  way   to make friends and gain followers on Twitter. Here are some good examples of retweets: If you just want to share and have nothing to add, just click to retweet. Follow Jarret Pazahanick If you want to add a comment, there are many ways to do so and many thoughts on what the proper Twitter etiquette is for doing so. The main point to remember are to keep the original tweet intact, and to be sure to give credit to the original tweeter using the RT @username format. Follow Chip Rodgers© 2012 SAP AG. All rights reserved. 8
  9. 9. What’s  a  Hashtag Anyhow? People use the hashtag symbol # immediately preceding (no spaces) a relevant keyword or • Make sure no one is already using the hashtag you phrase to categorize Tweets and bring want, or if it is already in use, if it has a meaning conversation around a topic into a single other than what you intended. You can do this at thread. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. • Use hashtags only when relevant to your message. Adding #LadyGaga to your tweet might get you a Clicking on a hashtagged word in any message shows you all other Tweets marked lot  of  views,  but  if  you’re  tweeting  about  analtyics with that keyword. readers will unfollow you. If Lady Gaga became a #BOBJ customer on the other hand . . . An effective hashtag creates a community • No  spamming.  Don’t  repeat  your  hashtag over and online. SAP has many such communities and over to get attention. You have to add valuable conversations. content around the context of your hashtag for it to gain value No  one  controls  hash  tags;;  that’s  why  you   sometimes see variations on the same • Limit hashtag use to 1-2 per tweet hashtag such as #BOBJ and #BusinessObjects, which both refer to the same discussion. Anyone can use or create a hashtag, but some rules of etiquette apply.© 2012 SAP AG. All rights reserved. 9
  10. 10. Guide to SAP Related Hashtags Regional Products #SAPAPJ #BusinessObjects Event #SAPAnalytics #SAPteched #BOBJ 5 hashtags, but he gets away with it! Follow Nick #SAPPHIRENOW #BI4 Tzitzon #FINBI2012 #EPM EcoSystem #GRC #SAPChat #BPCHANA #SAPMM #MobileBI #SAPMentor #SAPDesignStudio Follow Jamie Oswald #SCN #SAPVISI Interest Areas #CrystalReports #analytics #SAPZEN #BI #SAPHANA #BusinessIntelligence #HANA #InMemory #Sybase Follow Muthu Ranganathan #Big Data Promotional #Cloud #bizinthemoment #Database #runbetter #Mobile #Mobility #lovedata Follow Mark Yolton© 2012 SAP AG. All rights reserved. 10
  11. 11. Where Do I Find Content? Tweet what you read. When you find interesting Here are some #SAPAPJ and #analytics tweeps to content on the web, share it. Install bufferapp, which allows you to tweet throughout the day. follow. Click to visit their Twitter profiles: Tweet  what  you  know.  What’s  your  area  of   expertise? What questions do people ask you?What should people know about your subject? Tweet what you see. Did you know you can tweet pictures? You can! Use your 140 characters to say what it is and why it matters. Tweet what you hear. If you are at a conference like  this  one,  share  what  you’re  hearing  that’s   new and interesting to you. Tweet what you love. People are drawn to passion. Follow some people who interest you. They will lead you to great content you can repurpose for your own tweets.© 2012 SAP AG. All rights reserved. 11
  12. 12. Where Do I Find Content? #SAPAPJ and #analytics tweeps to follow© 2012 SAP AG. All rights reserved. 12
  13. 13. Where Do I Find Content? More people to follow: #FINBI2012 Conference presenters on Twitter First Name Twitter Handle Company Sandeep Bagchi NTTDataAmericas NTT Data Bjarne Berg comeritinc COMERIT Jesper Christensen comeritinc COMERIT Winnie Chu winnie_chu AspireHR Sean Collins swcollins SuccessFactors Ian Gee presenceofit Presence of IT Djorgo Gubbels Mister_Gub Shell International BV Michael Lortz mlortz SAP Jeremy Masters jeremymasters Worklogix Steve Mutch stevewmutch Shell International BV Samir Neji samirneji CPM Consulting Jamie Oswald oswaldxxl Arch Coal Simon Robb simonianrobb Shell International BV Tracy Simoneau aspirehrc AspireHR Verena Siow verenasiow SAP Raj Sundarason rsundarason SAP Ross Wilson rosshwilson McKesson Vincent Wong presenceofit Presence of IT© 2012 SAP AG. All rights reserved. 13
  14. 14. Where Do I Find Content? SAP and Analytics Tweeps to Follow Abesh Bhattacharjee abesh SAP Mentor Adam Binnie Adam_Binnie SAP Albert Pang appsruntheworld President, Apps Run the World Alexandra Carvalho alextwitau SAP Mentor Andreas Bitterer bitterer Gartner Andrew Fox Andrew_Fox Thinking BI ASUG ASUG365 Independent SAP Community ASUG BI ASUG_BI community Barry Wilderman barrywilderman CEO, Wilderman Associates Boris Evelson bevelson Forrester Brenda Michelson bmichelson Independent Analyst Cindi Howsen BIScorecard BI Scorecard Cindy Jutras ERP_cindyjutras CEO, Mint Jutras Claudia Imhoff Claudia_Imhoff Analyst Corey Adams Oz_Bob SAP Mentor Courtney Bjorlin cbjorlin ASUG Press Dallas Marks dallasmarks SAP Mentor Dan Vesset DanVesset IDC Dave Rathbun dagira_tweets Pepsico David Poisson dpoisson SAP Dennis Howlett dahowlett Independent Don Tapscott dtapscott Analyst Dslayer DSLayered Mentors Eric Fearday efearday SAP Frank Scavo fscavo President, Strativa French Caldwell iTGuru Gartner Gary Hooker Gary_Hooker SAP Mentor Greg Meyers gpmyers SAP Mentor Howard Dresner howarddresner Dresner Advisory Services Ingo Hilgefort ihilgefort SAP Mentor James Governor monkchips Founder, Red Monk James Taylor jamet123 Decision Management Solutions Jamie Oswald oswaldxxl SAP Mentor Jayme Smithers JaymeSmithers SAP© 2012 SAP AG. All rights reserved. 14
  15. 15. Where Do I Find Content? SAP and Analytics Tweeps to Follow John Moy jhmoy SAP Mentor John Schweitzer SchweitzerJohn SAP Marcus Borba marcusborba Analyst Mark Madsen markmadsen Analyst Merv Adrian merv Gartner Michael Rasmussen GRCPundit Independent Consultant Neil Raden NeilRaden Analyst Nenshad Bardoliwalla nenshad VP Products Oliver Bussmann sapcio SAP Paul Hawking paulhawking SAP Mentor Peter Thomas PeterJThomas Analyst Ray Wang rwang0 Constellation Research Rita Sallam rsallam Gartner Robert Kugel rdkugelvr SVP, Ventana Sandy Kemsley skemsley Independent Analyst SAP HANA SAPInMemory SAP Shawn Rogers shawnrog EMA Shengtao tan ShengtaoTan SAP Mentor Steve Lucas nstevenlucas SAP Tammy Powlas tpowlas SAP Mentor Thomas Wailgum twailgum ASUG Press Tony de Thomasis c821311 SAP Mentor Vinnie Mirchandani dealarchitect Owner, Deal Architect Vishal Sikka vsikka SAP Vitaliy Rudnytskiy Sygyzmundovych SAP Mentor Waldemar Adams adamsw SAP Wayne Eckerson weckerson Analyst Sanjiv Bansal sanjivba SAP Clint Vosloo vosloo777 SAP Mentor Joshua Fletcher Josh_Fletcher SAP Blair Wheadon BlairWheadon SAP© Norman Marks All rights reserved. 2012 SAP AG. normanmarks SAP 15
  16. 16. Managing Twitter So what are you going to do with all these 1. List feature in Twitter. When you follow someone, followers and followees? And how will you or they follow you, you have the opportunity to add keep up with it all? Twitter is a beast that them to a list. This is essential to keeping your must be continually fed, but it is time well conversations organized. spent because of the leverage you can get with Twitter. Do you have a message to convey? A blog you write? Presentations you make? Networking to do? If so, Twitter is actually a time saver, allowing you and your message to be in constant contact with far more people than you could on  your  own.  It’s  marketing  and  business   development made scalable. Connect with the right people and join the right conversations, and your message can go very far indeed. Here are 4 tools that make Twitter manageable:© 2012 SAP AG. All rights reserved. 16
  17. 17. Managing Twitter 2. Hootsuite. Hootsuite is a Twitter client that helps break down your Twitter feeds, followers and topics  you  are  following  into  one  that’s  far  easier  to  use  than  Twitter.  When  you’ve  segregated  your   followers into lists, you can set up feeds for each list. You can set up feeds for hashtags, keywords or people  you’d  like  to  track  more  closely.  Hootsuite is available in free, paid and premium versions.© 2012 SAP AG. All rights reserved. 17
  18. 18. Managing Twitter 3. Bufferapp. To get any kind of traction on did nothing else, that would be awesome enough, Twitter, you need to tweet anywhere but buffer app has a ton more functionality. Stop between 7-11 times a day. That was a by the social media lounge for a demo. daunting proposition until bufferapp came along. This is hands down the best tool for 4. Mobile app for tweeting. If  you’re  going  to   increasing your tweet volume without tweet  on  the  go,  while  you’re  out  and  about  doing,   adding to your work load. Bufferapp adds seeing and learning as at this conference, you an icon to your browser, your Twitter feed need an app for your phone or mobile device. and some Twitter apps, including HootSuite: You can use the regular old Twitter app for free, but for more of the functionality associated with a Twitter button Twitter client Tweetbot is well worth $3.99 USD. It helps you tweet mobile with hashtag and Browser button @username prompts. Not only can you tweet, you can manage lists, follow hashtags and more. As you are reading on the web, when you see something you like, simply click the buffer button and a tweet window will appear with a pre-written tweet based on the article headline, or material  you’ve  highlighted  in  the   article. Edit your tweet, and bufferapp will automatically schedule it for you. There is no better tool for building a consistent Twitter presence. If it© 2012 SAP AG. All rights reserved. 18
  19. 19. Join the Community Now  that  you’re  all  set,  tweet  along  with  us  at  #FINBI2012.   Still have questions, need advice or technical assistance? Come to the social media lounge and get help from your peers  or  the  APJ  marketing  team.  That’s  what  we’re  here   for! How else can you connect on social media, and stay connected after the conference? Read on.© 2012 SAP AG. All rights reserved. 19
  20. 20. SAP India Way to go SAP India!© 2012 SAP AG. All rights reserved. 20
  21. 21. SAP Indonesia© 2012 SAP AG. All rights reserved. 21
  22. 22. SAP Careers APJ© 2012 SAP AG. All rights reserved. 22
  23. 23. SAP Japan© 2012 SAP AG. All rights reserved. 23
  24. 24. SAP Korea© 2012 SAP AG. All rights reserved. 24
  25. 25. SAP Australia & New Zealand© 2012 SAP AG. All rights reserved. 25
  26. 26. SAP and SAP-related Linked GroupsThere are over 50 pages of listings for SAP and SAP-related  groups  on  LinkedIn!  We’ve  combed  through  them  all  to  bring  you  the  biggest  and  most  active  ones  around  Business  Intelligence,  Analytics  and  #SAPAPJ.  Click  on  the  snip  for  groups  you’re  interested in to visit and/or join the group.There are LinkedIn groups where you can find a job . . . © 2012 SAP AG. All rights reserved. 26
  27. 27. SAP and SAP-related Linked Groups Connect with SAP people in the APJ region . . .© 2012 SAP AG. All rights reserved. 27
  28. 28. SAP and SAP-related Linked Groups Or in a specific country in APJ:© 2012 SAP AG. All rights reserved. 28
  29. 29. SAP and SAP-related Linked Groups Learn and share your expertise about HANA . . .© 2012 SAP AG. All rights reserved. 29
  30. 30. SAP and SAP-related Linked GroupsGet the latest intelligence about Business Intelligence and BOBJ . . .© 2012 SAP AG. All rights reserved. 30
  31. 31. Or anything under the sun that is related to SAP:
  32. 32. YouTube Channels SAP Analytics TV on YouTube© 2012 SAP AG. All rights reserved. 32
  33. 33. SAP Analytics TV Featured Playlists© 2012 SAP AG. All rights reserved. 33
  34. 34. SAP Community Network Let’s  not  forget  SCN,  SAP  Community  Network,  the  biggest  and  most  active  SAP  Community  of   them all, with over 2.5 million visitors per month. You’ll  find  blogs, wikis, forums and much, much more.  It’s  a  great  place  to  find  content,  connect  with  people  and  showcase  your  own  expertise.   Join today!© 2012 SAP AG. All rights reserved. 34
  35. 35. Thank You!@SAPAnalyticsAPJ#SAPAPJ