Business Research Databases<br />vgonzalez@framingham.edu<br />
How to begin<br />Ask yourself – what kind of information your are looking for? What type of information do you need?<br /...
Types of Research Questions<br />Company Research<br />Industry Research<br />Statistics<br />Marketing and/or demographic...
Company Research Questions<br />Is the company private or public?<br />Is the company U.S. or foreign-owned?<br />Is the c...
Industry Research<br />What industry does the company belongs in?<br />Who are the competitors?<br />What are the industry...
Marketing Research (different from market research)<br />What is the perception of the company?<br />Who are the customers...
Sources<br />
Pre-Research: terms, ticker symbol, news<br />Credo Reference (e-books)– Business: The Ultimate Resource, Dictionary of Ac...
Industry (coverage on competitors, NAICS codes, industry metrics)<br />Gale Virtual Reference Library (e-books) – Encyclop...
Company Research<br />Plunkett’s Retail Industry Almanac 2009 <br />Business Source Premier – Market Research Reports, SWO...
Company Research<br />International Directory of Company Histories<br />LexisNexis Academic – Business/Company Dossier (en...
Stealth, Beta Companies<br />Do keyword searches on job search websites like Monster.com and Career Builder<br />Monitor t...
Marketing Research<br />ABI Inform – marketing information like advertising campaigns, demographics, customers<br />The Am...
People search<br />Pipl<br />Zoominfo<br />Zabasearch<br />
Screenshots: Researching WalMart<br />
Industry, SWOTS, Market Research Reports: Business Source Premier<br />
Marketing Info: ABI Inform<br />
SEC Filings, News Search: LexisNexis<br />
Good Business Search: General Business File ASAP <br />
Financials and History Search:Mergent Online<br />
Library Guide for Economics and Business Administration Research<br />
Whittemore Library’s  Business Lounge<br />
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Business Research Databases

  1. 1. Business Research Databases<br />vgonzalez@framingham.edu<br />
  2. 2. How to begin<br />Ask yourself – what kind of information your are looking for? What type of information do you need?<br />Learn the basic language of business, mechanics of a balance sheet<br />Do some pre-research on your topic<br />Remember – private and foreign company information are difficult to find; numbers are easily manipulated; business research is not financial analysis; and learning about company/industry is a process<br />
  3. 3. Types of Research Questions<br />Company Research<br />Industry Research<br />Statistics<br />Marketing and/or demographics<br />
  4. 4. Company Research Questions<br />Is the company private or public?<br />Is the company U.S. or foreign-owned?<br />Is the company located in the U.S?<br />Is the company a local company?<br />Is the company located abroad?<br />
  5. 5. Industry Research<br />What industry does the company belongs in?<br />Who are the competitors?<br />What are the industry’s metrics?<br />What is the state of the industry?<br />What newsworthy events are shaping the industry?<br />
  6. 6. Marketing Research (different from market research)<br />What is the perception of the company?<br />Who are the customers?<br />What are their behaviors, customs, and spending habits?<br />How are the company’s competitors reaching their customers?<br />
  7. 7. Sources<br />
  8. 8. Pre-Research: terms, ticker symbol, news<br />Credo Reference (e-books)– Business: The Ultimate Resource, Dictionary of Accounting, Dictionary of Finance and Investment Terms, The Ultimate Business Library<br />Gale Virtual Reference Library ( e-books) – Encyclopedia of Business and Finance<br />Yahoo Finance (“Get Quotes” Search box), Google Finance, Hoovers (free version)<br />Lexis Nexis Academic – Company Dossier<br />
  9. 9. Industry (coverage on competitors, NAICS codes, industry metrics)<br />Gale Virtual Reference Library (e-books) – Encyclopedia of American Industries (also in available in print)<br />EBSCO’s Business Source Premier – Industry Profile<br />Hoover’s Industries A-to-Z (free info), Hoover’s paid content is available through Lexis Nexis<br />
  10. 10. Company Research<br />Plunkett’s Retail Industry Almanac 2009 <br />Business Source Premier – Market Research Reports, SWOT Analysis<br />InfoTrac’s General Business File – Advanced Search/Company Profiles<br />
  11. 11. Company Research<br />International Directory of Company Histories<br />LexisNexis Academic – Business/Company Dossier (enter the TKR symbol), access Hoover’s full report, SEC filings, company news<br />Mergent Online – Search by TKR symbol, access annual reports, competitors, create a report<br />
  12. 12. Stealth, Beta Companies<br />Do keyword searches on job search websites like Monster.com and Career Builder<br />Monitor tradeshows<br />Monitor news, blogs, press releases (through LexisNexis)<br />
  13. 13. Marketing Research<br />ABI Inform – marketing information like advertising campaigns, demographics, customers<br />The American Marketplace – demographics information<br />
  14. 14. People search<br />Pipl<br />Zoominfo<br />Zabasearch<br />
  15. 15. Screenshots: Researching WalMart<br />
  16. 16. Industry, SWOTS, Market Research Reports: Business Source Premier<br />
  17. 17. Marketing Info: ABI Inform<br />
  18. 18. SEC Filings, News Search: LexisNexis<br />
  19. 19. Good Business Search: General Business File ASAP <br />
  20. 20. Financials and History Search:Mergent Online<br />
  21. 21. Library Guide for Economics and Business Administration Research<br />
  22. 22. Whittemore Library’s Business Lounge<br />

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