Find secondary market research relevant to your CE project
market research reports
Evaluate secondary market research for quality, reliability and suitability for
APA Citation Style
Update reports with news from WSJ, ABI Inform, Business Source Premier
Don’t rely on a single source, use a variety of sources
Make sure the sources you use are reliable
Make APA Citations as you go and edit them for accuracy and consistency.
Evaluation criteria: Source Variety, Source Quality, APA formatting,
Attribution provided where needed
What kind of market research can the
library help you with?
Which report best covers industry regulation?
Which report could be used to identify competitors?
Which report will tell you about trending styles?
Which report offers the most detailed customer profile?
Which report will help you understand the supply chain?
Be on the lookout for CRAP!!!
Nature of publication
Author/Publisher credentials &
Purpose of publication
Evidence & methods transparency
Date of article
Attribution with APA
How do you make your reference list?
Easybib, bibme, citationmachinge, noodletools, refworks, zotero, Word
Reference tab, database utilities
What you still need to know: APA style and what you are trying to cite
APA Style Guide to Electronic References or Purdue OWL
Author, A. (publication date). Title. Place of publication.
In Text: author (date, page)
Parenthetical: (authors, date, page)
Levy, E. (2016, December). Industry surveys: Specialty retail. Retrieved from
(Levy, 2016, p.12)
Euromonitor International. (2017). Brand shares: USA home furnishings [data table].
Retrieved from Passport Euromonitor database
According to Euromonitor (2017) sales of home furnishings…..
About the IKEA Group. (n.d.) Retrieved from http://www.ikea.com/ms/en_US/this-is-
(About the IKEA, n.d.)
Work with a classmate, find an industry, market research or company
report related to your category, make an APA citation for it and post it on