Introduction to Business Research


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  • Do these questions have one right answer?
  • Introduction to Business Research

    1. 1. LI KA SHING LIBRARY STAFF TRAINING Introduction to Business Research Ruth A. Pagell July 2010 Singapore Management University Research Guide
    2. 2. LI KA SHING LIBRARY Business Research <ul><li>Course Outline for Business Research </li></ul><ul><li>Concepts, Context and Content </li></ul><ul><li>Introduction </li></ul><ul><li>Business Research </li></ul><ul><li>Information Resources </li></ul><ul><li>Journals </li></ul><ul><li>Books, Reports and Finding Aids </li></ul><ul><li>Contacts (people) </li></ul><ul><li>Business Websites and Business Researchers </li></ul><ul><li>Database </li></ul><ul><li>News </li></ul><ul><li>Availability </li></ul><ul><li>Introduction </li></ul>
    3. 3. BUSINESS RESEARCH Other Modules <ul><li>Search and Retrieval – web and commercial databases </li></ul><ul><li>Companies </li></ul><ul><li>Accounting and Corporate Finance </li></ul><ul><li>Financial Markets </li></ul><ul><li>Competitive Intelligence </li></ul><ul><li>Industry and Comparisons </li></ul><ul><li>Marketing and Demographics </li></ul><ul><li>Economics and Data </li></ul><ul><li>International Business and Foreign Trade </li></ul>Introduction
    4. 4. OBJECTIVES for Business Research <ul><li>Introduce business research as a </li></ul><ul><li>process </li></ul><ul><li>Discover the scope of business </li></ul><ul><li>information </li></ul><ul><li>Identify major business information </li></ul><ul><li>providers </li></ul>Introduction
    5. 5. SKILLS OF THE Research Information Professional <ul><li>Familiarity with business information </li></ul><ul><li>products and services </li></ul><ul><li>Ability to organize, access, retrieve and evaluate </li></ul><ul><li>business resources </li></ul><ul><li>Knowledge of business information pitfalls </li></ul><ul><li>Awareness of your organization’s strategy </li></ul><ul><li>and your users’ needs </li></ul><ul><li>Awareness of trends and issues in the </li></ul><ul><li>library/information profession </li></ul>Introduction
    6. 6. ROLES OF THE Research Information Professional <ul><li>Reference Librarian – interviewing and answering questions </li></ul><ul><li>Consultant – Working with clients to meet ongoing research needs </li></ul><ul><li>Trainer – Teaching users and other staff members to use tools themselves </li></ul><ul><li>Marketer – Learning client needs and proactively informing them of your services </li></ul>Introduction
    7. 7. ROLES OF Users of Business Information <ul><li>Faculty, researchers and analysts </li></ul><ul><li>Students </li></ul><ul><li>CI, KM professionals </li></ul><ul><li>Consultants </li></ul><ul><li>Investors </li></ul><ul><li>Journalists </li></ul><ul><li>Job seekers </li></ul><ul><li>Governments and NGOs </li></ul><ul><li>Lawyers </li></ul><ul><li>Business information professionals </li></ul>Introduction
    8. 8. BUSINESS RESEARCH as a Process <ul><li>Delivery of more timely, more accurate </li></ul><ul><li>more focused organizational knowledge </li></ul><ul><li>Better interactions with your users </li></ul><ul><li>and more buy-in </li></ul><ul><li>More productive effort </li></ul>Business Research
    9. 9. WHY DO BUSINESS RESEARCH Business Research
    10. 10. BUSINESS RESEARCH TRIANGLE Country and Trade Resources Company Resources Industry Resources News Periodical Articles Research Reports People Data Business Research
    11. 11. WHY BUSINESS QUESTIONS are Different <ul><li>Time value </li></ul><ul><li>Vocabulary </li></ul><ul><li>Number of commercial and free sources </li></ul>Business Research
    12. 12. RESEARCH Identify Types of Questions <ul><li>Conceptual </li></ul><ul><li>Analytical </li></ul><ul><li>Historical </li></ul><ul><li>Data and Factual </li></ul>Business Research
    13. 13. RESEARCH Conceptual Questions Q: Explain the fundamental theories of TQM Q: What are the underlying assumptions for Porter’s 5 forces? Business Research
    14. 14. RESEARCH Analytical Questions Q: What effect do integrated resorts have on the economy of Singapore? Q: Does the Singapore real estate market behave like the economic theories of supply and demand? Q : How do Porter’s 5 forces apply to competitive intelligence? Business Research
    15. 15. RESEARCH Historical Questions Q: What was Singapore’s position in world trade in the early 20 th century? Q: Track the rise and fall of the U.S. steel industry in the 20 th century Business Research
    16. 16. RESEARCH Factual Questions Q: Who are Singapore’s Top 1000 companies? Q: Is it true that Singapore has more internet users then any other ASEAN country? Q: What companies are importing and exporting soybeans in Southeast Asia? Business Research
    17. 17. RESEARCH Data / Statistical Questions Q: List the monthly Sing$ / US$ exchange rate from 1990 Q: How many internet users are there in Singapore? Q: How many soybeans are being imported into Singapore? Malaysia? Q: What is Singapore’s GDP? Business Research
    18. 18. RESEARCH Evaluation of Questions Data - Is it answerable? I want monthly Gross Domestic Product (GDP) Data – is it correct? I want 2009 GDP data for Singapore Is it reasonable? I want free commercial market research reports How current is current? I want breaking news Is it from a reliable source? Business Research
    19. 19. INFORMATION RESOURCES Used in Business Research <ul><li>Journals – Magazines </li></ul><ul><li>Books </li></ul><ul><li>Finding Aids </li></ul><ul><li>Specialized Reports </li></ul><ul><li>Newspapers and Newswires </li></ul><ul><li>Data </li></ul><ul><li>Contacts </li></ul><ul><li>Directories. Dictionaries & Encyclopedias </li></ul><ul><li>Web Sites </li></ul>Information Resources
    20. 20. INFORMATION RESOURCES Which are Important? <ul><li>KM STUDENTS (n=16) </li></ul><ul><li>Web sites </li></ul><ul><li>Contacts * </li></ul><ul><li>Data * </li></ul><ul><li>Special Reports </li></ul><ul><li>Journals * </li></ul><ul><li>Finding Aids </li></ul><ul><li>Directories, etc. </li></ul><ul><li>News </li></ul><ul><li>Books * </li></ul><ul><li>Library Staff (n=17) </li></ul><ul><li>Journals * </li></ul><ul><li>Web sites </li></ul><ul><li>Books * </li></ul><ul><li>Finding Aids </li></ul><ul><li>Special Reports </li></ul><ul><li>Contacts * </li></ul><ul><li>News </li></ul><ul><li>Data * </li></ul><ul><li>Directories, etc </li></ul>* Noticeable ranking differences between KM students and library staff Information Resources 6.38 6.00 5.94 5.75 5.56 4.75 4.25 3.25 2.94 7.50 5.35 5.29 5.28 5.19 5.06 4.82 3.38 2.88
    21. 21. INFORMATION RESOURCES Timeliness of Business Sources Investment Bank Report CPI Unemploy-ment Journal to Database Trade Magazine Monthly Stock Quotes Press Releases Company filings Company Annuals Market Research Report Foreign Exchange GDP Quarterly National Annual Data IGO Compiled Data; GDP actual Website Indexing Working Paper Academic Article Academic Journal Media News News – paper Web Directory Trade Book Print Directory Academic Book Hourly to Real Time Monthly to Daily Less than a year 1 to 2 Years > 2 years
    22. 22. INFORMATION RESOURCES Journals Top Business Publications downloaded from EBSCO or Proquest Business News Magazines Economist Business Week Forbes Fortune Newspapers USA Today (Top Download - >12,400) Wall Street Journal Eastern Edition Financial Times Trade & Industry Publications Advertising Age WWD (Women’s Wear Daily) Computerworld downloaded between January – April 2010
    23. 23. INFORMATION RESOURCES JOURNALS Top Business Publications downloaded from EBSCO or Proquest or Science Direct Popular Business Journals Harvard Business Review (>11,000) Scholarly Journals Academy of Management Journal ( >1100 in EBSCO ) Journal of Business Ethics Management Science Journal of Marketing (>540 in EBSCO ) Journal of Financial Economics (SD) Journal of Asian Studies
    24. 24. INFORMATION RESOURCES Books Characteristics of the Business Book Popular : “How To”, written by consultants; ephemeral for latest trends, basic understanding How to tell anyone anything Scholarly : Written by academics and researchers; often dated; for conceptual, historical and analytical questions The rule of three
    25. 25. INFORMATION RESOURCES Books Characteristics of the Business Book Popular : “How To”, written by consultants; ephemeral for latest trends, basic understanding Scholarly : Written by academics and researchers; often dated; for conceptual, historical and analytical questions Reviews and the Business Book Favorable and unfavorable book reviews : A quantitative study (1995) “ Previous writers have consistently found a high percentage of favorable book reviews in trade and scholarly journals. “
    26. 26. INFORMATION RESOURCES Specialized Reports Market Research Reports Investment Bank Analysis Industry Surveys White Papers
    27. 27. INFORMATION RESOURCES Finding Aids Indexes & Abstracts Research guides FAQs
    28. 28. INFORMATION RESOUCES Directories, Dictionaries and Encyclopedias <ul><li>Companies </li></ul><ul><li>Associations </li></ul><ul><li>Professional Bodies : </li></ul><ul><li>Library Association of Singapore </li></ul><ul><li>Trade Associations : </li></ul><ul><li>Singapore Clock and Watch Association </li></ul>
    29. 29. INFORMATION RESOURCES Contacts <ul><li>Other people in </li></ul><ul><li>your office </li></ul><ul><li>your organization </li></ul><ul><li>your industry </li></ul><ul><li>your professional organizations </li></ul><ul><li>Social networks </li></ul><ul><li>Friends and family </li></ul>
    30. 30. INFORMATION RESOURCES Contacts <ul><li>People </li></ul><ul><li>Professional contacts - Linked In </li></ul><ul><li>Websites - Jigsaw ; ZoomInfo </li></ul><ul><li>LexisNexis> Legal >Reference>Directories </li></ul><ul><li>Zoom People Information </li></ul>
    31. 31. INFORMATION RESOURCES Directories - People <ul><li> </li></ul>LexisNexis Legal >Reference>Directories>Zoom People Information
    32. 32. INFORMATION RESOURCES Business Librarianship <ul><li>Mary Ellen Bates – columns in Online, E-Content (formerly Database) </li></ul><ul><li>Marydee Ojala –T he dollar sign column in Online, E-Content, Database </li></ul><ul><li>Journal of Business and Finance Librarianship ( EBSCO LISTA) embargo </li></ul><ul><li>Business Information Review ( Sage) </li></ul><ul><li>The Information Advisor’s BestBizWeb </li></ul><ul><li>Best of the Best Business Websites (Free Resources)(2009) Reference & User Services Quarterly Fall2009 49(1)52;63,64 First annual – very limited ( PQD ,EBSCO) </li></ul>
    33. 33. INFORMATION RESOURCES Sources of Business Web sites <ul><li>CEOExpress, the executive’s internet </li></ul><ul><li>Gary Price’s List of Lists (and link to Gary Price’s Resource Shelf </li></ul><ul><li>NOTE: While lists may be dated, they serve as a finding aid to sources </li></ul><ul><li>Scout Report and Archives is a database of over nine year’s worth of annotations to carefully selected Internet sites and mailing lists </li></ul><ul><li>World Bank Documents and Reports </li></ul><ul><li>Doing Business 2010 projec t arranged by country or region or topic (World Bank ) </li></ul><ul><li>GlobalEDG E, from Michigan State’s CIBER initiative , with information, insights, and learning resources on global business activities </li></ul><ul><li>. </li></ul>
    34. 34. INFORMATION RESOURCES Key Business Database Providers <ul><li>Dow Jones / Factiva </li></ul><ul><li>LexisNexis </li></ul><ul><li>EBSCO/Business Source Premier </li></ul><ul><li>Proquest/ABI Inform </li></ul><ul><li>EconLit* </li></ul><ul><li>Thomson Reuters/ISI Web of Science* </li></ul><ul><li>Thomson Reuters/ Thomson One/Research </li></ul><ul><li>Bloomberg </li></ul><ul><li>Euromonitor* (GMID) </li></ul><ul><li>Datamonitor –MarketLine </li></ul><ul><li>* </li></ul><ul><li>EIU /Economist * Intelligence Unit </li></ul><ul><li>OneSource </li></ul><ul><li>Emerging Markets Information Service (Internet Securities) </li></ul><ul><li>World Development Indicators (WDI from World Bank) * </li></ul><ul><li>International Financial Statistics (IFS from International Monetary Fund) </li></ul><ul><li>CEIC (data aggregator – from Internet Securities) </li></ul><ul><li>Standard & Poors* </li></ul><ul><li>Mergent* </li></ul>
    35. 35. INFORMATION RESOURCES Data /Statistics <ul><li>Financial </li></ul><ul><li>Corporate finance; security markets </li></ul><ul><li>Economic </li></ul><ul><li>National accounts, “cost of living” </li></ul><ul><li>Demographic </li></ul><ul><li>People, income, education </li></ul><ul><li>Trade </li></ul><ul><li>Imports, exports, balance of trade </li></ul>
    36. 36. INFORMATION RESOURCES News <ul><li>NEWSPAPERS </li></ul><ul><li>NEWSWIRES </li></ul><ul><li>MAGAZINES </li></ul><ul><li>BROADCAST TRANSCRIPTS </li></ul><ul><li>TV STATIONS </li></ul><ul><li>RADIO STATIONS </li></ul><ul><li>WEB SITES </li></ul><ul><li>COMMERICAL SERVICES </li></ul>
    37. 37. INFORMATION RESOURCES NEWS <ul><li>Characteristics of news websites </li></ul><ul><li>Frequency of update; currency of news – </li></ul><ul><li>Access rights – free, registration, fee-based </li></ul><ul><li>Headlines, lead paragraph or whole article </li></ul><ul><li>Selected articles? </li></ul><ul><li>Date range of available articles </li></ul><ul><li>Media- TV, radio, video </li></ul><ul><li>Number of languages for searching, reading, listening </li></ul>
    38. 38. YAHOO Google Straits Times
    39. 39. INFORMATION RESOURCES News 13:03 Singapore Standard Time, 12 June BBC Factiva
    40. 40. AVAILABILITY of Business Information Free Public Information A company phone number A listed company’s sales figures Information for a price: A private company’s sales figures/credit rating Proprietary Information - not available for any price - Coca-Cola’s formula * The Atlanta Journal and Constitution, June 26, 1999, Inspector Clouseau strikes again! Coke recipe found, Charles W. Holmes,
    41. 41. AVAILABILITY of Business Information Origin : Press release, government, internal document; private citizens on the web CONTINUUM Industry: Major manufacturing (textiles)…..wholesale/retail/service …..sector Organization Type: Listed company… Private company… SME…Partnership… Nonprofit Country of origin : US, EU, Asia / Group of 8 / developing Cost : Free… free with registration…commercial rates
    42. 42. Match the Questions <ul><li>1. What effect have strategic alliances had on the airline industry </li></ul><ul><li>2.. Who invented Coca-Cola </li></ul><ul><li>3. What is the population density of Singapore </li></ul><ul><li>4. Trace the globalization of the Korean automobile industry </li></ul><ul><li>5. Describe the Random Walk theory </li></ul><ul><li>Conceptual </li></ul><ul><li>Analytical </li></ul><ul><li>Historical </li></ul><ul><li>Factual </li></ul><ul><li>Data </li></ul>Questions Types
    43. 43. TRENDS <ul><li>Disaggregation of standard resources </li></ul><ul><li>Lack of distinction between data, information, knowledge and opinion </li></ul><ul><li>Open access to scholarly information </li></ul><ul><li>Toggling between commercial and free sources </li></ul><ul><li>Research is interactive – go where it takes you! </li></ul>