This document discusses various advertising techniques used to promote products: 1) Using claims that a product is ahead of its time or makes users early adopters. 2) Touting innovative product features not found elsewhere to position it as avante garde. 3) Citing objective statistics and facts to demonstrate a product's superiority. 4) Employing "weasel words" that suggest positive meanings without guarantees to promote products. 5) Asserting discoveries that make a product exceptionally effective. 6) Linking purchases to expressions of love for one's country to encourage patriotic buying.

1. Aldi Martua
Ari Eka N
Dessy Wulandari
Fani Personita
Rizki Fazriansyah

2.  The suggestion that using this product puts the
user ahead of the times e.g. a toy manufacturer
encourages kids to be the first on their block to
have a new toy.

4.  This ad use Avante Garde techniques because this
mobile phone has advanced features that are not
owned by another phone. The features is air gesture,
using smart pen, capture video, and also have a large
screen.

5.  Statistics and objective factual information is
used to prove the superiority of the product e.g. a
car manufacturer quotes the amount of time it
takes their car to get from 0 to 100 k.p.h.

7.  This ad prove that this ad show the fact from this
blender (product) this period who has tested and show
directly to the public that no engineering at all in this
ad.

8.  “Weasel words" are used to suggest a positive
meaning without actually really making any
guarantee e.g. a scientist says that a diet product
might help you to lose weight the way it helped
him to lose weight.

10.  This video used weasel words techniques because this
product suggest the consumers to buy these products
in order to up to date

11.  The suggestion that some almost miraculous
discovery makes the product exceptionally
effective e.g. a pharmaceutical manufacturer
describes a special coating that makes their pain
reliever less irritating to the stomach than a
competitor`s.

13.  This ad show this product by explaining this chocolate
(product) very soft when eaten and melted in the
mouth and makes the product superior to it’s other
product

14.  The suggestion that purchasing this product
shows your love of your country e.g. a company
brags about its product being made in America
and employing American workers.

16.  DAMN! I Love Indonesia was founded on 28th of
October, 2008. Daniel Mananta is the mastermind
behind the brand. He creates the brand to show his
appreciation towards his homeland, Indonesia. This
advertising used patriotism techniques. Because the
product made in Indonesia, and with purchasing this
product you can show the patriotism like they’re
slogan “Patriotism Never Looked This Good”.