Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Aldi Martua
Ari Eka N
Dessy Wulandari
Fani Personita
Rizki Fazriansyah
 The suggestion that using this product puts the

user ahead of the times e.g. a toy manufacturer
encourages kids to be t...
 This ad use Avante Garde techniques because this

mobile phone has advanced features that are not
owned by another phone...
 Statistics and objective factual information is

used to prove the superiority of the product e.g. a
car manufacturer qu...
 This ad prove that this ad show the fact from this

blender (product) this period who has tested and show
directly to th...
 “Weasel words" are used to suggest a positive

meaning without actually really making any
guarantee e.g. a scientist say...
 This video used weasel words techniques because this

product suggest the consumers to buy these products
in order to up...
 The suggestion that some almost miraculous

discovery makes the product exceptionally
effective e.g. a pharmaceutical ma...
 This ad show this product by explaining this chocolate

(product) very soft when eaten and melted in the
mouth and makes...
 The suggestion that purchasing this product

shows your love of your country e.g. a company
brags about its product bein...
 DAMN! I Love Indonesia was founded on 28th of

October, 2008. Daniel Mananta is the mastermind
behind the brand. He crea...
Advertising techniques copywriting
Advertising techniques copywriting
Advertising techniques copywriting
Advertising techniques copywriting
Advertising techniques copywriting
Upcoming SlideShare
Loading in …5
×

Advertising techniques copywriting

581 views

Published on

  • Be the first to comment

  • Be the first to like this

Advertising techniques copywriting

  1. 1. Aldi Martua Ari Eka N Dessy Wulandari Fani Personita Rizki Fazriansyah
  2. 2.  The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.
  3. 3.  This ad use Avante Garde techniques because this mobile phone has advanced features that are not owned by another phone. The features is air gesture, using smart pen, capture video, and also have a large screen.
  4. 4.  Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
  5. 5.  This ad prove that this ad show the fact from this blender (product) this period who has tested and show directly to the public that no engineering at all in this ad.
  6. 6.  “Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.
  7. 7.  This video used weasel words techniques because this product suggest the consumers to buy these products in order to up to date
  8. 8.  The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.
  9. 9.  This ad show this product by explaining this chocolate (product) very soft when eaten and melted in the mouth and makes the product superior to it’s other product
  10. 10.  The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.
  11. 11.  DAMN! I Love Indonesia was founded on 28th of October, 2008. Daniel Mananta is the mastermind behind the brand. He creates the brand to show his appreciation towards his homeland, Indonesia. This advertising used patriotism techniques. Because the product made in Indonesia, and with purchasing this product you can show the patriotism like they’re slogan “Patriotism Never Looked This Good”.

×