Manual searches and information delays were creating operational bottlenecks and business inefficiencies for Coca Cola. CCBCC’s business was running on a multitude of different technologies. Manual searches and information delays were creating operational bottlenecks and business inefficiencies. CCBCC would manually enter the equipment services work order into their legacy system when work orders arrived via phone or fax from their customers. This process was time consuming and open to error, and so CCBCC began to question the potential cost of these errors. CCBCC needed to quickly accept and return information electronically without error and focus on software replacement as a means to improve cross-application and system integration. They needed a flexible and robust system to integrate internally with SAP as well as other existing systems.

1. IBM Software
Customer background
Coca Cola Bottling Co. Consolidated (CCBCC) makes, sells, and
delivers carbonated and noncarbonated beverages, primarily products
of The Coca-Cola Company to 11 states in the southeastern United
States. CCBCC’s product offerings include carbonated soft drinks,
bottled water, teas, juices, isotonics, and energy drinks. CCBCC is the
second largest Coke bottler in the United States. CCBCC is listed on
the NASDAQ national market system under the symbol COKE.
Business challenge
CCBCC’s business was running on a multitude of different
technologies. Manual searches and information delays were creating
operational bottlenecks and business inefficiencies. CCBCC would
manually enter the equipment services work order into their legacy
system when work orders arrived via phone or fax from their customers.
This process was time consuming and open to error, and so CCBCC
began to question the potential cost of these errors. CCBCC needed to
quickly accept and return information electronically without error and
focus on software replacement as a means to improve cross-application
and system integration. They needed a flexible and robust system to
integrate internally with SAP as well as other existing systems.
Solution
CCBCC selected IBM Sterling B2B Integrator to integrate SAP,
internal legacy systems, The Coca-Cola Company, and CCBCC’s parts
vendor. IBM Sterling professional services was their implementation
partner and helped to explore the capabilities of Sterling B2B
Integrator. CCBCC now has end-to-end integration and improved
visibility across service management, spare parts procurement, and
equipment life cycle management.
Coca-Cola Bottling Co.
Consolidated
IBM®
Sterling B2B Integrator allows CCBCC to
seamlessly integrate across their business
Overview
Business challenge
Manual searches and information delays
were creating operational bottlenecks and
business inefficiencies
Solution
IBM Connectivity and Integration•
– IBM®
Sterling B2B Integrator®
Distribution and Logistics

2. IBM Software
Using Sterling B2B Integrator, CCBCC achieves operational efficiency
by quickly processing important service management data for analysis.
CCBCC has extended credibility with other business units throughout
their enterprise by using Sterling B2B Integrator in innovative ways,
most recently with CCBCC’s transportation arm. Sterling B2B
Integrator provides seamless, security-enhanced integration across the
CCBCC business units and throughout their external customer and
partner base. CCBCC continues to provide value to their customers by
automating and streamlining processes, accommodating unique
requirements, as well as enabling business agility.
Key benefits
Seamless and security-enhanced internal integration
Sterling B2B Integrator enables flexible, security-enhanced
connectivity, integration, and process automation capable of spanning
many CCBCC systems and applications. With Sterling B2B Integrator,
onboarding of new partners is easier and faster. Information from 100+
trading partners moves through Sterling B2B Integrator to SAP with
minimal errors or issues. CCBCC can proactively improve customer
satisfaction. They have visibility and monitoring capabilities to help
them make better real-time decisions and rapidly address issues.
Business benefits:
Offers seamless and security-enhanced•
internal integration
Offers operational efficiency•
Offers aftermarket service parts support•
2
Distribution and Logistics

3. 3
IBM Software Distribution and Logistics
Aftermarket service parts support
When one of CCBCC’s customers has trouble with a vending machine,
they place a call to the CCBCC service center. The service order is
generated via Sterling B2B Integrator and then sent out to a mobile
device that CCBCC’s technicians have in the field. The technicians
complete the repair and capture and communicate critical information
to other systems. In order to maintain the appropriate inventory within
the trucks for future calls, the technicians account for the parts used via
their mobile device to generate an out-of-stock order. The order is sent
to CCBCC’s parts vendor to purchase parts such as bill changers,
buttons, and lights. CCBCC uses Sterling B2B Integrator to
communicate with their vendors by sending the orders via EDI. In
turn, their vendors interface with The Coca-Cola Company and
CCBCC receives invoicing back through The Coca-Cola Company via
Sterling B2B Integrator. Near real-time access to decision-critical
information helps secure timely monitoring of performance against key
SLAs with both external customers and The Coca-Cola Company.
“Sterling B2B Integrator
is recognized throughout
CCBCC as a vital
solution for our
organization.”
— Donna Jackson, Technical Analyst, EDI/GIS,
Coca-Cola Bottling Co. Consolidated

4. ZZC03087-USEN-00
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