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IBM
®
Sterling	B2B	
Cloud	Services
Flexible	cloud	technologies	and	expert	services	
to	optimize	your	dynamic	business	network
Dynamic	Business	Network
Success	depends	on	optimizing	
and	transforming	your	dynamic	
business	network
To	compete	in	today’s	business	
environment,	 organizations	
must	execute	across	a	broad	
and	increasingly	dynamic	
business	network.
Companies	across	all	industries	are	facing	an	increasingly	
complex	B2B	integration	problem
The	need	to	be	globally	integrated	is	driving	an	expansion	of	ecosystems	
and	the	number	of	partners	organizations	transact	with	
Complex	B2B	Integration	Problem
Resulting	in	These	Business	Challenges
Suppliers
3rd
Party
Services
Payroll
providers
Legal
Services
Logistics
Too	many	costly	error-
prone	manual	business	
processes
Lack	of	real-time	
business	process	
visibility
Limited	resources	
focused	on	B2B
Increasingly	complex	and	
diverse	business	partner	
communities
B2B	Integration	capabilities	
Reduce	the	time	and	complexity	of	securely	and	flexibly	
integrating	100%	of	partner	communities
Seamlessly	automate	and	extend	internal	business	
processes	to	external	partners
Provide	visibility	into	actionable	information	across	key	IT	
and	business	processes	
Accelerate	the	ROI	of	B2B	projects	and	use	their	internal	
resources	where	they	need	them	most
Companies need comprehensive B2B Integration capabilities to
IBM	provides	the	necessary	agility	foundation	to	
gain	and	sustain	your	competitive	advantage
Flexible	Solutions	and	Expert	Services
IBM®
Sterling	B2B	
Collaboration	 Network
IBM®
Sterling	B2B	
Integration	Services
• Enables	secure	integration	with	external	
business	partners
• Extends	your	electronic	community	to	
include	more	partners	
Access	to		over	300,000	
pre-connected	trading	partners
Flexible	solutions	and	expert	services	to	reduce	
the	time	and	complexity	of	securely	integrating	
with	100%	of	your	business	partners
IBM
®
Sterling	B2B	Cloud	Services
| 8
IBM®
Sterling	B2B	Collaboration	Network
Rapidly	connect,	exchange	and	manage	business	data	with	global	partners
Your Company
Your Business
Community
B2B	Integration
•Global	B2B	Network
•Business	Continuity	&	
Security	Services
•Business	focused	SLAs
•Mapping	&	Translation	
Services
•Supplier	Portal,	
Managed	AS2,	
Fax	to	EDI
•Partner	Onboarding	
Services
• Data	and	Business
Process	Visibility
Process	Visibility
Cloud	platform	for	delivering	B2B	
Integration	and	visibility
IBM
®
Sterling	B2B	Collaboration	Network
A	Single	Secure	Connection	for	Global	Community	Reach	
Communicate	securely	with	global	partners	
regardless	of	protocols	or	gateway
• Mailboxing and	Mailslotting
o Enables	the	processing	and	delivery	of	messages
• Support	for	multiple	communication	protocols	and	transport	methods
o Encrypted	delivery	ensures	security
• Support	any	data	format
o Enables	the	customer	to	trade	with	who	they	need	to
• Interconnect	gateways
• Access	to	public,	private	and	government	interconnects
• Data	Archival
o Provides	35	days	of	historical	access	to	messages
Seamlessly	Automate	and	Extend	
Internal	Business	Processes	to	
Global	Partners
Fax
Conversion
Supplier	
Portal
Your	Company
Managed
AS2	Gateway
Flexible	small	partner	
enablement	solutions
SWIFTNet
e-Invoicing
Validate	
signed	invoices
pre-connected	
trading	partners
EDI/Non	EDI
| 12
Transformation	Services
Communications	Flexibility	Regardless	of	Data	Format
Reduces	the	strain	on	resources	for	complex	
integration	requirements
• Data	maps	developed,	maintained,	supported,	 and	
tested	to	your	specifications	and	enables	data	to	
be	converted	from	one	format	to	another
IBM
®
Sterling	Mapping	Services
IBM
®
Sterling	Transformation	Services
• In-network	translation	supporting:
o EDI	to	EDI
o EDI	to	Proprietary
o Proprietary	to	EDI
o EDI	to	XML
o XML	to	EDI
o XML	to	XML
o XML	to	Proprietary
o Proprietary	to	XML	
IBM
®
Sterling	Mapping	Services
IBM
®
Sterling	Transformation	Services
| 15
Small	Partner	Community	Enablement	Solutions
Eliminate	costly	error-prone	manual	business	processes
Electronic	B2B	Community
Extend your electronic B2B
community to partners and
customers regardless of their
technical expertise or size
IBM
®
Sterling	Fax
Conversion	 Services
IBM
®
Sterling
Supplier	Portal
Your	Company
IBM
®
Sterling	B2B	
Collaboration	 Network
Value	in	Automating
There	is	value	in	automating	
even	small	trading	partners
• The	cost	is	in	the	manual	
processing	of	a	document,	
regardless	of	volume	
per	partner
• Assume	the	processing	of	an	
order	or	invoice	costs	$10
o 100	partners	x	1000	
transactions	x	$10	=	$1M
o 1000	small	partners	x	100	
transaction	x	$10	=	$1M
• Automation	=	improved	cost	
savings	&	profitability
• Faster	turnaround	 on	important	business	documents
o P.O.s,	invoices,	order	acknowledgements,																																										
advanced	shipping	 notices,	etc.
• More	accurate	data	sent	and	received
o No	re-keying,	fewer	errors,	less	rework
• Reduced	labor,	transaction	and	operations	costs
o Cheaper	to	process	transactions	electronically	
than	manually	
Extends	B2B	capabilities	to	
non-EDI	partners	to	exchange	
business	documents	
electronically	over	the	Internet
IBM
®
Sterling	Supplier	Portal
IBM®
Sterling
Supplier	Portal
Your	Company
IBM ®
Sterling	B2B	
Collaboration	Network
• Improved	efficiencies	throughout	 your	supply	chain
o Every	link	in	supply	chain	is	strengthened
o Entire	supply	chain	comes	into	compliance	
with	your	electronic	standards
• Improved	internal	business	processes
o Improves	cash	flow	and	inventory	processes
Extends	B2B	capabilities	to	
non-EDI	partners	to	exchange	
business	documents	
electronically	over	the	Internet
IBM
®
Sterling	Supplier	Portal
IBM®
Sterling
Supplier	Portal
Your	Company
IBM ®
Sterling	B2B	
Collaboration	Network
• Gain	the	benefits	of	electronic	documents	
without	requiring	your	partners	to	change	their	
manual	trading	behavior	
• Enables	electronic	communication	with	small	
business	partners	that	lack	technology	 and	
resources
• Small	business	partner	does	not	have	to	change	
how	they	do	business
• Converts	fax	documents	to	any	standard	
electronic	format
o Image	such	as	fax,	email	or	postal	mail	to	
any	electronic	format	including	 EDI
o EDI	to	Fax
Replaces	paper-based	
processes	with	
automated	delivery,	
confirmation,	 archiving,	
and	document	tracking
IBM®	Sterling	Fax	Conversion	Service
IBM®	Sterling	Fax
Conversion	Services
Your	Company
IBM®	Sterling	B2B	
Collaboration	Network
| 21
Additional	Community	Enablement	Services
Simplifying	 business	processes	and	partner	expansion
Simplify	the	Setup	and	Management	of	AS2	Connectivity	
• Comply	with	AS2	mandates	
without	the	expense	of	having	
to	build	complex	infrastructure	
for	secure	Internet	
communications
• Enables	non-AS2	capable	
partners	to	communicate	with	
AS2	capable	partners
• The	Managed	AS2	Gateway	
utilizes	a	customer’s	digital	
certificate	and	URL.	Data	is	
‘signed’	as	the	sponsor	company
IBM
®
Sterling	Managed	
AS2	Gateway
Sterling	
Collaboration	
Network
Managed
AS2	Gateway
AS2
AS2
AS2
AS2
Your	Company
IBM®
Sterling	B2B	
Collaboration	Network
EDI
• Four	Community	 Building	Programs
o Conversion	Assistance
o Survey
o Recruitment
o Document	Certification
IBM
®
Sterling	Community	Development	Services
Onboard	partners	faster,	automate	
document	exchange	quicker
• Rapidly	enable	global	partners,	regardless	of	size,	
by	providing	 	quick,	scalable	&	easy	options	for	
electronic	compliance
• Maximize	integration	ROI	by	enabling	100%	
electronic		participation
• Provide	additional	options	to	smaller	partners	
without	requiring	additional	infrastructure	or	
resources
IBM
®
Sterling	Community	Development	Services
Onboard	partners	faster,	automate	
document	exchange	quicker
| 25
Visibility	Services
Improve	strategic	decision	making	with	real	time	visibility	and	alerts	into	
your	B2B	operations
Real-Time	B2B	Integration	Data	Management
Process	visibility	for	real-time	B2B	integration	
data	management:	anytime,	anywhere
Real-time	view	into	business	processes	and	the	
associated	transaction	data
• B2B	transaction	management:		real-time	views	
of	B2B	document	status	and	ability	to	act	on	B2B	
transactions	either	on-line	or	via	mobile	app
Real-Time	B2B	Integration	Data	Management
• Reports:		analyze	and	report	on	divisional,	
department,	customer,	or	supplier	transaction	
activity
• Alerts:	create	and	send	alerts	based	on	critical	
business	process	parameters
• Customer	Center	provides	visibility	into	product	
information,	 a	knowledgebase	for	issue	
resolution	and	self	service	tools	for	reporting	 and	
managing	issues
IBM®
Sterling	Supply	Chain	Visibility	
• Extends	process	visibility	by	displaying	the	entire	business	process
• Provides	both	transaction	status	and	the	state	of	the	process		
Purchase
Order ASN
Purchase
Order
TMS
Demand	Planning	MRP
Replenishment
Procurement
Plan
Supply
Shipment
Status
WMS
PaymentInvoice
ERP/	Financial
Supply	Chain	Management
Logistics
Finance
PO Commit Receipt
Single View
IBM Sterling B2B
Collaboration
Network
| 29
B2B	Process	Applications
High	value	applications	without	the	support	and	
infrastructure	costs
• Reduce	the	risk,	cost	and	complexity	of	cross	
border	tax	compliant	electronic	invoicing
• Automates	both	buyer	and	supplier	electronic	
invoice	processes	in	compliance	with	country	
specific	tax	regulations,	reducing	corporate	risk	and	
exposure,	and	improving	 operational	efficiencies
• Signature	Services	
o Apply	all	required	advanced	electronic	
signatures	using	authorized	certificate	
authorities	to	create	a	tax	compliant	legal	
invoice
IBM
®
Sterling	e-Invoicing
• Validation	Services
o Confirm	all	required	advanced	electronic	
signatures	are	valid	and	were	applied	
appropriately	to	all	legal	invoices
• Archive	Services
o Online	access	to	all	valid	invoices	archived	
for	the	required	individual	 country	
timeframes
• Also	available	as	an	on-premise solution
IBM
®
Sterling	e-Invoicing
IBM
®
Sterling	Data	Synchronization	Manager
Communicate	valid	product	data	to	retail	
customers	via	the	Global	Data	Synchronization	
Network	(GDSN):
o Meet	data	synchronization	mandates	on	
time	and	inexpensively	
o Reduce	the	number	of	resources	
necessary	to	support	changing	standards	
and	technology	associated	with	the	GDSN	
and	XML	
o Reduce	errors	in	promotions,	 orders,	and	
invoices
Flexible	Cloud	Solution
Simplified	partner	integration	and	communication
• Connect	to	any	partner,	 anywhere,	using	any	data	type	with	a	
single,	secure,	reliable	connection
o Global	reach	to	over	300,000	pre-connected	trading	entities	
with	connections	to	over	100	public	and	private	networks
• Easily	expand	your	B2B	trading	community	with	Sterling	
Community	Development	Services
The	flexible	cloud	solution	for	reliable,	secure	B2B	Integration	and	visibility
IBM
®
Sterling	B2B	Collaboration	Network
Flexible	Cloud	Solution
Automate	costly	manual	business	processes
• Eliminate	the	majority	of	processing	costs	associated	with	
exchanging	paper	based	documents	with	partners	through	
solutions	like	Sterling	Supplier	Portal,	Sterling	Fax	Conversion	
Service,	Sterling	e-invoicing,	and	Managed	AS2	Gateway
Optimized	B2B	performance
• Improve	strategic	decision	making	with	real	time	visibility	into	
your	B2B	operations
• Reduce	the	time	required	to	on-board	new	trading	partners
• Predict	B2B	costs	with	a	pay-for-use	service	model
The	flexible	cloud	solution	for	reliable,	secure	B2B	Integration	and	visibility
IBM
®
Sterling	B2B	Collaboration	Network
| 35
IBM®
Sterling	B2B	Integration	Services
The	expertise	and	experience	to	optimize	your	global	
B2B	operations
Service	offerings	built	on	cloud	
technologies	enable	acceleration	of	
ROI	for	B2B	projects	
IBM
®
Sterling	B2B	Integration	Services	
Your
Company
Your
Business	
Community
B2B	Integration B2B	Process	Mgmt Community	SupportProcess	Visibility
•Trading	Partner	
Help	Desk
•Trading	Partner	
Integration	Services
• Data	and	Business
Process	Visibility
• Transition	Services	
• Document	Process
Management
• Integration	Services
•Enhanced/customized		
Support
• Program	Management
•Global	B2B	Network
•Business	Continuity	&	
Security	Services
•Business	focused	SLAs
•Mapping	&	Translation	
Services
•Supplier	Portal,		
Managed	AS2,	Fax	to	EDI
•Partner	On-boarding	
Services
IBM
®
Sterling	B2B	Integration	Services
The	Challenges	of	Managing	B2B	Business	Processes
Outsourced
service
providers
Supply
Chain
LOB
Accounts
Payable
Services
LOB
Your
Enterprise
Remote
Location
Internal
Employees
Government
Oversight
Commercial
Customers
Suppliers
3rd Party
Services
Logistics
Suppliers
Suppliers
Customers
Payment
Service
Providers
Customers
Customers
Private
Cloud
3rd
Party
Services
Payroll
providers
Legal
Services
Logistics
Expensive	and	resource	
draining	to	meet	document	
processing	expectations
Lack	of	integration	
skills	drives	up	B2B	
cost	of	ownership
Skilled	and	experienced	
B2B	people	are	in	short	
supply,	expensive	and	
difficult	to	retain
Operating	all	or	part	of	a	company’s	B2B	
integration	infrastructure	and	processes
B2B	Integration	Infrastructure
Secure	and	scalable	to	support	 the	
increasingly	complex	ways	global	trading	
partners	want	to	do	business
B2B	Process	Management
Skilled	and	experienced													
people	required	to	optimize	B2B	
business	process
Community	Support
Multi-lingual	 and	multi-time	zone	
support	 	to	meet	the	expectations	of	
the	extended	global	trading	community
B2B	Visibility
Trading	partner	connectivity
requirements	to	eliminate	manual	
processing	errors	and	enable	a	single	
real-time	view	across	the	supply	chain.
Real-Time	Processing
Expanding	the	reach	of	B2B	with	Web	Services	
• Provides	B2B	document	exchange	and	document	
enrichment	via	web	services
• IBM®	Sterling	Process	Enrichment	Service	-
Provides	the	ability	to	take	a	standard	B2B	
document	flow	and	connect	out	to	a	web	service	
source
o Validate	information	 within	the	business	
document	
o Obtain	additional	information	 to	enrich	the	
business	document
Real-Time	Processing
• IBM®	Sterling	Synchronous	B2B	Process	Service	
o Provide	partners	with	real-time	website	inquiry	
and	response	processing
o Synchronously	 exchange	supply	chain	
documents	and	messages	regardless	of	
differing	 web	services	interfaces
• Available	with	IBM® Sterling	B2B	Integration	Services	
(managed	service)
• Benefits
o Trade	electronically	with	larger	partner	base
o Improve	customer	service	and	satisfaction
o Leverage	existing	investment	in	Sterling	B2B	
Integration	Services	to	expand	reach	to	web	
services
Providing	Measurable	Business	Benefits
IBM
®
Sterling	B2B	Integration	Services
• Facilitate	growth
o Pay-as-you	use	model	provides	the	resources	to	
rapidly	grow	and	adapt	your	B2B	community	without	
high	capital	expense
o On	average,	the	shift	to	Sterling	B2B	Integration	
Services	pays	for	itself	in	9.4	months*
• Reduce	B2B	total	cost	of	ownership
o On	average,	for	every	$1.00	invested	in	Sterling	B2B	
Integration	Services,	realized	$3.57	in	reduced	costs,	
increased	productivity,	and	other	business	benefits.*
o 121%	Reduction	in	the	cost	of	supporting	 trading	
partners*
*Business Value of Sterling ManagedServices for B2B Integration,IDC White Paper, 2009The IDC references is from a white paper which we
have the rights to until the end of September 2012
IBM
®
Sterling	B2B	Integration	Services
• Accelerate	B2B	collaboration
o Roll	out	new	products	and	services	faster	by	
using	our	expertise	to	provide	global	trading	
partner	support	
o Faster	onboarding	 meant	an	additional	nine	
days	of	revenue	per	new	partner,	 resulting	in	
$295	in	increased	profitability	per	partner.*
*Business Value of Sterling Managed Services for B2B Integration, IDC White Paper,
2009 The IDC references is from a white paper which we have the rights to until the
end of September 2012
Providing	Measurable	Business	Benefits
| 44
IBM®
Sterling	File	Transfer	Service
A	cloud	service	for	file	based	business	interactions	with	trading	
partners
Move	B2B	file	transfers	to	the	cloud	
IBM®	Sterling	File	Transfer	Service
Cloud	service	for	B2B	file	exchange
IBM®	Sterling	File	Transfer	Service
IBM	Sterling	File	Transfer	
Service
IBM	Sterling	Connect:Direct
AS2
S/FTP
FTP/S
OFTP2
HTTP/S
What	it	Does
IBM®	Sterling	File	Transfer	Service
• A	cloud	service	for	file	based	business	interactions	
with	trading	partners
• What	it	does
o One-to-many	connectivity	for	file	transfers	
with	partners
o Automates	and	processes	inbound	 and	
outbound	 files	in	the	cloud
o Supports	 broad	trading	partner	requirements	
for	format,	protocol,	and	file	size
o Manages	your	partners	and	their	connections	
with	IBM	skilled	personnel
How	it	is	Delivered
IBM®	Sterling	File	Transfer	Service
• How	it	is	delivered
o As-a-Service	– Through	IBM®	Sterling	B2B	
Cloud	Services
o All	Partner	setup	and	support	 services	
performed	 by	IBM’s	skilled	personnel
o On-line	real-time	visibility	&	reporting	through	
IBM®	Sterling	InFlight Data	Management
What	it	Allows	Customers	To	Do
IBM®	Sterling	File	Transfer	Service
• Create	a	single,	secure,	reliable	connection	to	
reach	partners	without	capital	expenses
• Minimize	the	need	for	unique	 on-premise B2B	file	
transfer	software	solutions
• Meet	the	growth	in	demand	for	B2B	file	transfer	
activity	more	quickly
• Minimize	the	need	for	on-premise staff	to	manage	
and	monitor	B2B	file	transfer	activity
• Gain	visibility	and	governance	oversight	of	all	B2B	
file	activity
How	Do	I	Know	I	Need	it?
IBM®	Sterling	File	Transfer	Service
How	do	I	know	I	need	it?
• Shortage	of	capital	budget	&	skilled	staff	to	invest	
in,	or	to	manage	B2B	file	transfer	infrastructure	&	
activity
• High	volume	of	unmanaged	and	highly	unsecure	
data	is	exchanged
• Costs	to	manage	and	troubleshoot	 data	exchange	
activity	are	too	high
How	Do	I	Know	I	Need	it?
IBM®	Sterling	File	Transfer	Service
How	do	I	know	I	need	it?
• Onboarding	 trading	partners	takes	too	long	and	
delays	revenue	opportunities
• Limitations	in	existing	systems/processes	drive	the	
addition	of	new	file	transfer	solutions
o Adding	 new	servers,	software,	&	connections
What	Differentiates	IBM?
IBM®	Sterling	File	Transfer	Service
What	differentiates	IBM?
• Proven	– “Dial	tone”	reliable	B2B	Cloud	Services	
infrastructure built	with	the	30+	year	pedigree	of	
IBM’s	(legacy	IBM	Sterling)	market	leading	B2B	&	
MFT	software
• Expertise	– Skilled	professionals	to	optimize	your	
B2B	file	transfer	operations
• Portfolio	– Compliments	IBM’s	market	leading	
MFT	software	&	B2B	Cloud	Services
Value	Opportunity
The	IBM®	Sterling	File	Transfer	Service
• Reduce	IT	operational	and	infrastructure	costs
o Secure	cloud-based	file	transfers	reduce	
capital	expenses	in	software	and	
infrastructure	and	offload	partner	setup	and	
support	activities	to	IBM’s	skilled	
professionals
Value	Opportunity
The	IBM®	Sterling	File	Transfer	Service
• Simplify	B2B	file	transfer	processes
o Consolidate	redundant	file	transfer	servers,	
software,	and	partner	connections	and	
leverage	IBM’s	expertise	and	experience	to	
optimize	the	delivery	of	B2B	file	transfers
• Grow	your	business	
o Leverage	our	cloud	based,	scalable	B2B	file	
transfer	infrastructure	and	support	 services	
to	respond	 to	business	demand
| 54
IBM®
Sterling	B2B	Cloud	Services
Providing	 the	technologies	 and	services	for	comprehensive	B2B	
integration
Solving	Today’s	Top	Business	Challenges
Top	Business	Challenges Sterling	B2B	Cloud	Services
Increasingly	complex	and	diverse	
business	communities
§Ability	to	exchange	B2B	data	securely	with	anyone,	
anywhere,	regardless	of	data	format,	
communication	protocol,	or	technical	capability
§Simplified	 partner	onboarding	
§Partner	change	management	and	tracking
Too	many	costly	error-prone	
manual	business	processes
§B2B	process	automation
§Integration	flexibility	with	backend	systems
§Data	processing/conversion
§Proactive	exception	handling
§Small	partner	enablement
IBM
®
Sterling	B2B	Cloud	Services
Solving	Today’s	Top	Business	Challenges
Top	Business	Challenges Sterling	B2B	Cloud	Services
Lack	of	real-time	business	
process	visibility
• End-to-end	process	visibility
• Centralized	dashboard	for	tracking	business	
process	activities	
• Real-time	alerting
Limited	IT	and	business	resources	
to	implement	and	manage	B2B	
infrastructure	and	projects
• Resources	to	design,	deploy	and	operate	an	
optimized	B2B	integration	solution
• Community	enablement	and	management
IBM
®
Sterling	B2B	Cloud	Services
Situation
A	large	distributor	needed	a	cost-effective	
and	efficient	way	of	doing	EDI	with	their	suppliers.	
They	also	wanted	to	improve	their	own	B2B	
functionality	because	their	current	system	no	longer	
met	their	needs.
Solution
• IBM®	Sterling	Webforms™
• IBM®	Sterling	B2B	Collaboration	Network
• IBM®	Sterling	B2B	Integrator
Distribution	Scenario
Value/Benefits
• Improved	throughput	 of	orders
• Increased	data	accuracy
• Decreased	invoice	discrepancies
• Increased	customer	satisfaction
• Improved	supply	chain	performance
• Reduced	internal	costs
Distribution	Scenario
Situation
Need	to	provide	the	customer	with	an	
overall	experience	that	makes	them	want	
to	continuing	 doing	business	with	them
Solution
• IBM®	Sterling	B2B	Integrator
• IBM®	Sterling	B2B	Collaboration	
Network
Manufacturing	 Scenario
Value/Benefits
• Eliminate	manual	processes
• Increase	data	quality
• Decrease	process	delays
• Improve	customer	satisfaction
• Quickly	rescale	internal	and	
external	users
Manufacturing	 Scenario
About	Lightwell
| 61
• Services	and	solutions	 for	B2B	Integration	
and	Commerce
• Team	of	200+	consultants	with	with	decades	of	
B2B	Integration,	eCommerce,	Order	Management,	
and	Managed	File	transfer	experience
• IBM	Premier	Business	Partner
• Over	1000	successful	IBM	B2B	integration	
solution	engagements
Our	Services	and	Solutions
| 62
| 63
Thank	you!
CONTACT US:
Website:	http://www.lightwellinc.com
Twitter:	@lightwellinc
Blog:	http:	//info.lightwellinc.com/
General	email:	info@lightwellinc.com

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