The document appears to be notes from Laura Garcia Rodriguez for a class project on embedded media design and human behavior. It documents her ethnographic research process, including observations of customer behavior in grocery stores. Based on identified behaviors, she proposes a mobile application called "Shop n' Go" to create smart grocery lists. The application would help users locate products in stores and make the shopping process more efficient by providing information like aisle locations and nutrition facts.

1. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
"The BRAIN mapping initiative needs
rethinking"
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

2. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Human behavior in grocery stores
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

3. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Looking for a desire
product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

4. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Analyzing the options.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

5. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Contemplating.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

6. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Different choices , more
time to decide.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

7. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Testing the product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

8. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Hesitation to make a
decision.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

9. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Label reading
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

10. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Choosing products
http://youtu.be/a5Tbz9dIqMU
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

11. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
The more options someone has, the longer it
takes to a decision..
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

12. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
Read the label before making a decision about
buying a product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

13. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
Groups of people take longer to decide.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

14. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
When buying fruits or vegetable people prefer
to pick them, than buy prepack.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

15. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
People with a grocery list take less time.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

16. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Unmet needs or desires
A system in which the label are quicker to read.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

17. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Unmet needs or desires
Easier way or system to look for the desire
product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

18. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Unmet needs or desires
More implementation of having a grocery list.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

19. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
A mobile application to create a smart grocery
list, that will save time in the grocery shopping
process.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

20. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
The customer can select the grocery shop,
create a shopping list, and it will tell the user
what brands are available, in which isle the
product is and all the nutrition facts of the
product..
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

21. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Applications includes an efficient method to go
grocery shopping, that will save time to the
costumer and made the grocery shopping a
more pleasant experience.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

22. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Brand Name Develpoment
Kurzeil’s Blog &
Ethnographic
Research
Further
Development
Combinati
on
Brand
Name
Memory
Brain
Mapping
Behavior
Decisions
Products
Personal
Facilitate
Time
Technology
Shopping
Consider
Simple
Grocery
List
Easy
Quick
Informatio
n
Smart
Fast
Easy Grocery
Quick Grocery
Smart List
Shop n' Go
Shop n' Go
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

23. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Brand Character Diagram
Charater/Persona Tone
Friendly
Intuitive
Reliable
Efficient
Knowledgeable
Laid Back
Efficient
Personal
Shop
n’Go
Language Purpose
Simple
Savvy
Effectiv
e
Fun
Assertive
Helpful
Engage
Inform
Organize
Decision Making
Honest
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

24. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Soundscape
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

25. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Motion Identity Study
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

26. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Motion Identity Study
http://youtu.be/18zl5XKsupoStudy
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

27. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Purpose of the App
The mobile app helps making the grocery shopping
experience more pleasant and fast.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

28. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Contents of the First Screen
The home screen helps the user create a grocery
list.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

29. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Two Features within the App
• The app let the user choose the store. Also, tells
the user which is the closer store and how to get
there.
• According to the shopping list, the app tells the
user in what isle the products are, the different
brands and the nutritional facts of each
products.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

30. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Persona
• Never wears the same
outfit twice
• Single, has 5 cats
• Fashion blogger for
flea markets
• Income:$50K
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

31. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
App Research
Spring
Shopping
directly from
your phone, let
the user follow
designers to get
the last trends.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

32. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
App Research
Expedia
Fast way to find
information,
user friendly
layout.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

33. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
App Research
Nike Move
Easy to keep
track of how
much you
move, stay in
sync, and
connected
with friends.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

34. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Shop n’Go
Home screen

35. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

36. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Shop n’Go
http://vimeo.com/113911871