embedded media 2014fall

1. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
“Intel’s high-fashion smart bracelet displays text
messages”
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

2. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Smart product and privacy in public.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

3. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Observe people use smart products in different
public spaces
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

4. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On subway platform
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

5. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On subway
http://youtu.be/Kt6CDcSHLjk
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

6. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In café
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

7. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In coffee shops
http://youtu.be/m3AyDTXneAs
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

8. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In a boutique
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

9. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
When waiting for a restroom
http://youtu.be/tYCPSXRy3-I
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

10. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On street
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

11. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 1
A product that can prevent adjacent strangers
from seeing one’s smart product’s screen.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

12. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 2
An application that enables users to become
aware of their surroundings and the population
densities of places they want to go.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

13. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Integrate optical principles and ergonomics in
the design of the screen protection device.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

14. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Product is adaptable to all smart mobile devices
on the market. It eliminates sights from all
angles except front.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

15. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Application includes an instant map and
notification feature. Display shows real time
location of nearby users within a certain radius.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

16. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Name Development
Kurzweil’s Blog Post &
Ethnographic Research
Further
Development Combination Brand Name
Social
Privacy
Display
Information
Public
Unaware
Sight
Socio
Info
Vision
Eliminate
Protect
Moneo
Ubivis
Profo
Elimivis
Vismo
Sociomoneo
Sociovis
Ubivismo
Proivis
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

17. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Character Diagram
Persona
Protective
Safe
Vigilant
Tone
Helpful
Calm
Secure
PROVIS
Language
Passionate
Simple
Serious
Purpose
Protect
Enable
Sell
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

18. Soundscape
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
https://ericazhu1021.wordpress.com/2014/11/01
/soundscape-and-motion/
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

19. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion identity Study Storyboard
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

20. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion identity Study
https://www.youtube.com/watch?v=CwU9aP
AbAEQ
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

21. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Purpose of the App
Application enables users to become aware of their
surroundings and share their position
anonymously.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

22. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Contents of the First Screen
Home screen display shows real time locations of
nearby users within a certain radius.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

23. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Two Features within the App
Detailed statuses of geotags allow people be aware of
the population densities of places they want to go.
Heading to and Check in function create platforms for
real time information exchange.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

24. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
-Has been to most of the counties in the
world.
-No family members alive.
-Loves collecting comic books.
-Household income = $100K
-He is very secure about his privacy
while he is traveling.
Persona
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

25. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Google map imoney instagram
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

26. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
https://www.youtube.
com/watch?v=NDzZ
MOCtVbI
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App