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1. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Kurzweils Blog Post
"How to stimulate the brain by shining
light through your ears"
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

2. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Speculative Concept
Stimuli affecting human anxiety & behavior
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

3. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Observed people relaxing, relieving and
improving mood in variety of different ways
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

4. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Relaxed
Peaceful
Natural Light/Space
Calm/ Quiet Surroundings
Spent several hours in sun
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

5. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Joyful
Comfortable
Well lit surroundings
Alcohol
Confusion
Stumbling
Loud
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

6. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Focused
Active
Calm
Long Bike Ride
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

7. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Dimly lit
Quiet
Motionless
Pharmaceuticals
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

8. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Dimly lit
Quiet
People smiling
https://vimeo.com/106124699
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

9. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Strong odor
Coughing
Serious
Tense
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

10. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Unmet Need 1
Something that would be time efficient in affecting and
improving mood and relieve anxiety. No need to spend hours in
the sun, smoking, waiting at the pharmacy for medication.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

11. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Ethnographic Research
Unmet Need 2
A stimuli that relieves anxiety with no bodily side effects of
alcohol, drugs, supplements, UV rays etc.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

12. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Interim Proposal
A small everyday use medical head band that
covers the eyes and temporal region to relieve
anxiety naturally through touch sensors, smell,
heart rate, brain activity and eye movement.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

13. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Interim Proposal
This product allows one to relieve high stress
and anxiety time efficiently without use of drugs,
alcohol or UV rays
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

14. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Interim Proposal
The product has the capability to relieve high anxiety and
calm through touch adjustment of music, light, sensory
smell, and massage of the temporal area and eyes.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

15. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Brand Name Development
Kurzweill’s Blog
& Ethnographic Research
Developing Combinations Brand Name
mood
relax
calm
stress
health
anxiety
drugs
alcohol
behavior
tranquil
serene
euphoria
well being
panic
frenzy
serquil
transene
wellphoria
wellquil
sercalm
transphoria
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

16. Technology affecting the mind Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Brand Character Diagram
Persona Purpose
Transphoria
relaxing
calm
easy
Language Tone
simple
wellness
health
relief
health
care
educate
behavior inform
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

17. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Soundscape
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

18. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Motion Study
http://vimeo.com/113104825
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

19. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Motion Study
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

20. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Motion Study
Purpose: This app will assess, log, and
relieve high anxiety and tension.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

21. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
App
Contents: The first screen of this app will have
soft natural colors. The top will show the name of
the app. Below the name will be six circular icons
that organize and show sub topics.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

22. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
App
Features: Log, track and assess your anxiety to see any
patterns of improvement or decline. Play soothing
sounds with a visual image. An ability to control and
release several relaxing scents in the device.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

23. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Persona
Loves to go camping
Editor in Chief Newspaper
Income: $60,000
Came from a wealthy
family with 5 children
Works seven days a week
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

24. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
App Example
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

25. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
App Example
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

26. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
App Example
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

27. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Flinto App
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

28. Cait Carapella - Embedded Media Design Fall Technology affecting the mind 2014 - Prof Tom Klinkowstein
Flinto Video
https://vimeo.com/113244114
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App