Assignment 8

1. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Kurzweil’s Blog Post
“The Ubi ubiquitous computer is here?”
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

2. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Speculative Concept
Artificial Intelligence & Home Automation
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

3. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research
Extreme Users:
Observe 20-30 years old people cooking for themselves
more than 4 times a week.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

4. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research
Extreme Users:
Confused & tired
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

5. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research
Extreme Users:
Be interrupted by reading
recipes
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

6. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research
Extreme Users:
Be interrupted by cellphone
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

7. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research
Extreme Users:
Cooking in a smoke-filled
environment
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

8. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Extreme Users:
Feel busy
Feel afraid to approach
https://www.youtube.com/watch?v=-
riOeGOmkjE&feature=youtu.be
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

9. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet Need 1:
A system that would monitor air condition and food temperature.
Control the speed of the cooker hood and fire automatically.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

10. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet Need 2:
A service that can prevent people from being interrupted when
they are cooking.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

11. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Using the electronic scale and temperature sensor to
create a cooking guide system.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

12. Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
The system has the capability of guiding people to measure
the weight of ingredients, regulate the heat of gas stove and
set timer.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

13. Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Applications include a voice-operated device, a cooking
recipe App and smart cookers.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

14. Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Name Development
Kurzweil’s Blog &
Ethnographic Research
Further Development Adjustment Brand Name
Ubiquitous
Connectivity
Cook
Automation
Monitor
Safe
Kitchen
Smart
Artificial Intelligence
Together
Guide
Company
Assistant
Condition
Focus
Control
Accommodate
Adjust
Conitor
CoMo
InCook
Cook Side
Coside
Ecook
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
InCook

15. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Character Diagram
Persona Tone
Considerate
Reliable
Rational
Helpful
Technical
Direct
InCook
Language Purpose
Sell
Delight
Promote
Intelligent
Rigorous
Innovative
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

16. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Soundscape
https://www.youtube.com/watch?
v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

17. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion Identity
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

18. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion Identity
https://www.youtube.com/watch?v=pxqGFa8k628&feature=youtu.be
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

19. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Mobile App
The purpose of the app
Recommends individual recipes and guides people cooking
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

20. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Mobile App
The contents of the first screen
Provide the suggestion of the newest recipes everyday.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

21. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Mobile App
Two features within the app
1. Recipe suggests based on the individual user’s information
2. Feedback information from the smart cookers including the weight of
food ingredients and the heat of gas stove.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

22. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Persona
-Freelance Writer
-Has a photographer boyfriend
-Has fashion design background.
Writes for fashion magazines.
-Household income = $60K
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

23. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
App Research
Nike+ Running
Tracks your route,
distance, pace,
time and calories.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

24. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
App Research
Yelp
Yelp is your local
guide to finding
just the place to
eat, shop, drink,
relax and play.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

25. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
App Research
Lose It!
Tracks your meals,
exercise and
nutrition to help
you lose weight in
a healthy,
sustainable way.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App