1. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Kurzweil’s Blog Post
"The BRAIN mapping initiative needs rethinking"
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Image source: www.cnn.com
2. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Speculative Concept
Human behavior in grocery stores
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
3. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Looking for a desire
product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
4. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Analyzing the options
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
5. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Contemplating
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
6. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Different choices , more
time to decide
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
7. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Testing the product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
8. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Hesitation to make
a decision
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
9. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Label reading
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
10. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Choosing products
11. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Behavior observed
The more option someone has , the the longer it
takes to a decision.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
12. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Behavior observed
Read the label before make a decision about
a product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
13. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Behavior observed
Groups of people take longer to decide
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
14. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Behavior observed
When buying fruits or vegetable people prefer to
pick, that buy prepack.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
15. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Behavior observed
People that has a grocery list take less time
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
16. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Unmet needs or desires
Less but better options
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
17. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Unmet needs or desires
A system in which the label are quick to read
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
18. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Unmet needs or desires
Easier way or system to look for the desire
product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
19. Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Human Behavior
Tom Klinkowstein
Unmet needs or desires
More implementation of having a grocery list
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
