Slide Presentation for the Kurzweil’s Blog Post

1. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
"The BRAIN mapping initiative needs
rethinking"
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

2. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Human behavior in grocery stores
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

3. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Looking for a
specific product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

4. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Analyzing the options.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

5. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Contemplating.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

6. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Different choices , more
time to decide.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

7. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Testing the product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

8. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Hesitation to make a
decision.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

9. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Label reading
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

10. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Choosing products
http://youtu.be/a5Tbz9dIqMU
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

11. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
The more options someone has, the longer it
takes to a decision..
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

12. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
Read the label before making a decision about
buying a product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

13. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
Groups of people take longer to decide.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

14. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
When buying fruits or vegetable people prefer
to pick them, than buy prepack.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

15. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Behavior observed
People with a grocery list took less time.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

16. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Unmet needs or desires
A system in which the label are quicker to read.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

17. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Unmet needs or desires
Easier system to look for the desire product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

18. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Unmet needs or desires
More implementation of having a grocery list.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

19. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
A mobile application to create a smart grocery
list, that will save time in the grocery shopping
process.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

20. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
The customer can select the grocery shop,
create a shopping list, and it will tell the user
what brands are available, in which isle the
product is and all the nutrition facts of the
product..
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

21. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Applications includes an efficient method to go
grocery shopping, that will save time to the
costumer and made the grocery shopping a
more pleasant experience.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

22. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Brand Name Develpoment
Kurzeil’s Blog &
Ethnographic
Research
Further
Development
Combinati
on
Brand
Name
Memory
Brain
Mapping
Behavior
Decisions
Products
Personal
Facilitate
Time
Technology
Shopping
Consider
Simple
Grocery
List
Easy
Quick
Informatio
n
Smart
Fast
Easy Grocery
Quick Grocery
Smart List
Shop n' Go
Shop n' Go
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

23. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Brand Character Diagram
Charater/Persona Tone
Friendly
Intuitive
Reliable
Efficient
Knowledgeable
Laid Back
Efficient
Personal
Shop
n’Go
Language Purpose
Simple
Savvy
Effectiv
e
Fun
Assertive
Helpful
Engage
Inform
Organize
Decision Making
Honest
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

24. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Soundscape
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

25. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Motion Identity Study
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

26. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Motion Identity Study
http://youtu.be/18zl5XKsupoStudy
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

27. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Purpose of the App
The mobile app helps making the grocery shopping
experience more efficient.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

28. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Contents of the First Screen
The home screen helps the user create a grocery
list.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

29. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Two Features within the App
• The app let the user choose the store, and
shows which is the closer store.
• According to the shopping list, the app tells the
user in what isle the products are, the different
brands and the nutritional facts of each
products.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

30. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Persona
• Never wears the same
outfit twice
• Single, has 5 cats
• Fashion blogger for
flea markets
• Income:$50K
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

31. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
App Research
Spring
Shopping
directly from
your phone, let
the user follow
designers to get
the last trends.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

32. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
App Research
Expedia
Fast way to find
information,
user friendly
layout.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

33. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
App Research
Nike Move
Easy to keep
track of how
much you
move, stay in
sync, and
connected
with friends.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

34. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Shop n’Go
Home screen

35. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App

36. Laura Garcia Rodriguez| Embedded Media Design Human Behavior Fall 2014 | Professor Tom Klinkowstein
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Shop n’Go
http://vimeo.com/113911871