1. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
“Intel’s high-fashion smart bracelet displays text
messages”
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

2. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Smart product and privacy in public.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

3. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Observe people use smart products in different
public spaces
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

4. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On subway platform
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

5. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On subway
http://youtu.be/Kt6CDcSHLjk
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

6. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In café
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

7. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In coffee shops
http://youtu.be/m3AyDTXneAs
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

8. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In a boutique
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

9. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
When waiting for a restroom
http://youtu.be/tYCPSXRy3-I
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

10. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On street
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

11. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 1
A product that can prevent strangers from
seeing information from long distance or
different angles.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

12. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 2
A system improvement that allows people to
know how many strangers are around them
without looking around.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

13. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Integrate optical principles and ergonomics in
the design of the screen protection device.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

14. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Product is adaptable to all smart mobile devices
on the market. It eliminates sights from all
angles except front.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

15. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Application includes an instant map and
notification feature. Display shows real time
location of nearby users within a certain radius.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

16. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Name Development
Kurzweil’s Blog Post &
Ethnographic Research
Further
Development Combination Brand Name
Social
Privacy
Display
Information
Public
Unaware
Sight
Socio
Info
Vision
Eliminate
Protect
Moneo
Ubivis
Profo
Elimivis
Vismo
Sociomoneo
Sociovis
Ubivismo
Proivis
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

17. Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Character Diagram
Tone
Helpful
Calm
Secure
PROVIS
Persona
Protective
Safe
Vigilant
Language
Passionate
Simple
Serious
Purpose
Protect
Enable
Sell
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

18. Soundscape
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App