1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Kurzweils Blog Post
"How to stimulate the brain by shining light
through your ears"
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Speculative Concept
Stimuli affecting human anxiety & behavior
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Observed people relaxing, relieving and improving mood in
variety of different ways
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Relaxed
Calm/ Quiet Surroundings
Natural Light/Space
Spent several hours in sun
Peaceful
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Joyful
Comfortable
Well lit surroundings
Alcohol
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Focused
Active
Calm
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Dimly lit
Quiet
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Dimly lit
Quiet
People smiling
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Unmet Need 1
Something that would be time efficient in affecting and
improving mood and relieve anxiety. No need to spend hours
in the sun, hanging out with friends, waiting at the pharmacy.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Unmet Needs 2
A stimuli that relieves anxiety with no bodily side effects of
alcohol, drugs, supplements, UV rays etc.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
A small everyday use medical head band that covers the eyes
and temporal region to relieve anxiety naturally through touch
sensors, heart rate, brain activity and eye movement.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
This product allows one to relieve high stress and anxiety time
efficiently without use of drugs, alcohol or UV rays
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
The product has the capability to relieve high anxiety and calm
through touch adjustment of music, light, smell, and massage
of the temporal area and eyes.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Brand Character Diagram
Kurzweill’s Blog
& Ethnographic Research
Developing Combinations Brand Name
mood
relax
calm
stress
health
anxiety
drugs
alcohol
behavior
tranquil
serene
euphoria
well being
panic
frenzy
serquil
transphoria
wellphoria
wellquil
sercalm
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
transphoria

15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Brand Character Diagram
Persona Purpose
Transphoria
relaxing
calm
easy
wellness
health
relief
Language Tone
simple
health
sell
educate
behavior inform
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App